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I am a Singapore based Graphic Designer and Illustrator. I pride myself on being a versatile designer with a wide range of skill set ranging from branding, editorial, typography, packaging, UX/UI, and illustration.","rawText":"Hi there! I am a Singapore based Graphic Designer and Illustrator. I pride myself on being a versatile designer with a wide range of skill set ranging from branding, editorial, typography, packaging, UX/UI, and illustration.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/be27a7b935f206e4568d191e9aa768c6/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","infoImg":"

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Starting out as a junior designer in Equus has provided me excellent opportunities to tackle similar project briefs as the other senior and middleweight designers. I had my fair share of executing corporate/luxury/f&b branding projects and was given the responsibility to lead the Mapletree Annual Report for three consecutive years.

Apart from corporate projects, Equus also has collaborations such as teaming up with industry veterans RJ Paper for fun calendar projects, of which I took charge of as I was one of the primary illustrators for my company.

Other than illustrations and graphic design, I also took up the chance to brush up on my UI/UX skills by designing the Equus Social Media Blog.

Freelance Graphic Designer (Jan 2016 – Oct 2016)
After leaving Equus, I decided to work as a freelancer. Being left to my own devices, I learnt how to manage my own projects well which led to improvement in my time management skills.

Without a creative director guiding me, I learnt to be self reliant when I encountered difficulties in my projects. And after numerous liaisons with clients, I acquired the skills of communicating with them in a professional manner and learnt how to make decisions by myself.

Senior Graphic Designer in Honeycombers Pte Ltd (Nov 2016 – Nov 2017)
Aside from working on in-house collaterals and graphics for the Honeycombers website, my role in the company also includes working on sub brands. I was involved in all stages of the design process from the branding to the user interface design. These projects proved to be invaluable as it gave me the exposure I needed to improve my skill sets towards being a designer who is proficient in both print and digital design.

Apart from being a media publishing website, Honeycombers also takes up the role of being a creative agency. I worked with big name clients such as Uniqlo for their recent travel campaign, as well as Singapore Tourism Board for their tourist guides. The tourist guide is one of the biggest project Honeycombers has ever worked on and it gave me the chance to independently oversee the visual aspects of the project; from design to production, liaising with supplier, along with communicating with the client and artists.

Designer in Tangible Brand Consultants (Mar 2017 – Mar 2019)
After working in a publishing company for a year, I decided move back to branding as I realised it is where my passion lies. In Tangible I have gained an in-depth knowledge on branding, and is involved in the projects from the strategy to the art direction and execution. As we provide a comprehensive branding package for our B2B and B2C clients, the designers in this company are required to have an extensive skill set from designing logos to creating marketing/advertising materials to website design and packaging.

Working in Tangible has allowed me to acquire a new skill – packaging design as we have plenty of opportunities to work with FMCG clients. This has proved to be a beneficial experience in my career as I have always wanted to branch out to packaging. It has also expanded my portfolio as I have worked with clients such as Keppel, JEL, TSKY, Travelodge Asia and many more.","rawText":"Graphic Designer in Equus Design Consultants (Nov 2013 - Dec 2015) Starting out as a junior designer in Equus has provided me excellent opportunities to tackle similar project briefs as the other senior and middleweight designers. I had my fair share of executing corporate/luxury/f&b branding projects and was given the responsibility to lead the Mapletree Annual Report for three consecutive years. Apart from corporate projects, Equus also has collaborations such as teaming up with industry veterans RJ Paper for fun calendar projects, of which I took charge of as I was one of the primary illustrators for my company. Other than illustrations and graphic design, I also took up the chance to brush up on my UI/UX skills by designing the Equus Social Media Blog. Freelance Graphic Designer (Jan 2016 – Oct 2016) After leaving Equus, I decided to work as a freelancer. Being left to my own devices, I learnt how to manage my own projects well which led to improvement in my time management skills. Without a creative director guiding me, I learnt to be self reliant when I encountered difficulties in my projects. And after numerous liaisons with clients, I acquired the skills of communicating with them in a professional manner and learnt how to make decisions by myself. Senior Graphic Designer in Honeycombers Pte Ltd (Nov 2016 – Nov 2017) Aside from working on in-house collaterals and graphics for the Honeycombers website, my role in the company also includes working on sub brands. I was involved in all stages of the design process from the branding to the user interface design. These projects proved to be invaluable as it gave me the exposure I needed to improve my skill sets towards being a designer who is proficient in both print and digital design. Apart from being a media publishing website, Honeycombers also takes up the role of being a creative agency. I worked with big name clients such as Uniqlo for their recent travel campaign, as well as Singapore Tourism Board for their tourist guides. The tourist guide is one of the biggest project Honeycombers has ever worked on and it gave me the chance to independently oversee the visual aspects of the project; from design to production, liaising with supplier, along with communicating with the client and artists. Designer in Tangible Brand Consultants (Mar 2017 – Mar 2019) After working in a publishing company for a year, I decided move back to branding as I realised it is where my passion lies. In Tangible I have gained an in-depth knowledge on branding, and is involved in the projects from the strategy to the art direction and execution. As we provide a comprehensive branding package for our B2B and B2C clients, the designers in this company are required to have an extensive skill set from designing logos to creating marketing/advertising materials to website design and packaging. Working in Tangible has allowed me to acquire a new skill – packaging design as we have plenty of opportunities to work with FMCG clients. This has proved to be a beneficial experience in my career as I have always wanted to branch out to packaging. It has also expanded my portfolio as I have worked with clients such as Keppel, JEL, TSKY, Travelodge Asia and many more.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/be27a7b935f206e4568d191e9aa768c6/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","infoImg":"

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