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Postítulo en Comunicación Estratégica en la U. Mayor, con destacada experiencia en desarrollo de estrategias comunicacionales, definición y gestión de presupuestos.

Entre mis principales competencias destaco en capacidad para trabajar en manera autónoma, formar equipos y coordinar su funcionamiento orientados al logro de resultados. Excelente nivel de relaciones y amplia red de contactos.","rawText":"Periodista y Docente de la Universidad Nacional Andrés Bello, con 9 años de ejercicio laboral, amplia experiencia en Comunicaciones, Editora de Intranet y Portales Web, Experiencia en Gestiòn de Crisis y Gestiòn de Medios. Postítulo en Comunicación Estratégica en la U. Mayor, con destacada experiencia en desarrollo de estrategias comunicacionales, definición y gestión de presupuestos. Entre mis principales competencias destaco en capacidad para trabajar en manera autónoma, formar equipos y coordinar su funcionamiento orientados al logro de resultados. Excelente nivel de relaciones y amplia red de contactos.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/be950d63ca95ab0fc025e02a108202ff/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"CONSULTORA SENIORS    2012
GERDAUAZA, PAKAL, ONWAY, INTEGRATIVA, BANCO ESTADO, ENTRE OTROS.

Posicionamiento de Marca.
Realización, gestión y difusión de Comunicación corporativa interna y externa.
Media Training y Gestión de Medios
Revistas Internas.
Planificación estratégica.
Creación de conceptos
Coordinación y producción de eventos corporativos.
Relatorías grandes empresas

UNIVERSIDAD TECNOLÒGICA DE CHILE INACAP CORPORACIÓN.    junio/2006 – enero/2009
GERENCIA DE COMUNICACIONES Y MARKETING
Analista Comunicaciones Internas y Externas.

Responsable de alinear las comunicaciones internas y externas de la institución, en Universidad UTC, Instituto Profesional y Centro de Formación Técnica, para 25 sedes nacionales.
Campañas de Difusión de carreras, en periodos de admisión, con reportes positivos de gestión.
Producción, edición y mantención de contenidos para medios de la organización. Junto con ello, edición y lineamiento y administración de Intranet y Portal Web corporativo.
Apoyo comunicacional en proyectos con Gerencia de Personas; cultura organizacional, gestión del cambio, encuestas de clima organizacional, boletines, E-mailing, entre otros.
Gestión de Medios de Comunicación, Stakeholders y alianzas estratégicas con diferentes organismos y empresas.
Benchmark, relativas a la competencia
Gestión y desarrollo de eventos para la Corporación y sedes nacionales.
Participación y Apoyo en la creación del Departamento Dirección de Egresados y Empleabilidad de INACAP.
Participación en la generación de convenios, beneficios y servicios orientados al personal, con una dotación de más de 1.600 personas.
Gestión y Diseño gráfico de folletería, boletines, anuncios, entre otros.
Amplia experiencia en temas relativos al desarrollo de canales de fidelizaciòn
Reporte de encargados de comunicación    de 25 sedes de Inacap en materias y estrategias de comunicación.

Principales logros:

Posesionar la nueva imagen de marca UTC en públicos internos y externos.
Aumento de inscritos en pregrado y continuidad de estudios, gestionando campañas publicitarias. Creación de Dpto. de Egresados y Empleabilidad
Alineación de canales de comunicación para 25 sedes del país.
Integrar y comprometer través de comunicaciones internas, a los colaboradores de la institución.

EJÈRCITO DE CHILE    marzo/2001-diciembre/2005
Jefe de Comunicaciones

Jefe de Comunicaciones de tres Unidades del Ejército, cuya responsabilidad fue la creación, gestión y supervisión del Alto Mando en acciones comunicacionales.
Desarrollo del Plan Comunicacional, propuesta e implementación de la estrategia en doce unidades zonales. (boletines, e-mailing, editoriales, revista, folletos, video conferencias, línea editorial, entre otros)
Alianzas de estrategia con Medios de Comunicación nacionales y extranjeros, Ministerios, Fundaciones y Stakeholders en general.
Elaboración y edición de contenidos: Intranet, Portal Web, “Revista Cinge”, Boletín interno, así como el desarrollo y difusión de eventos dentro y fuera de la institución.
Media Training. Vocería en Crisis.
Control de los resultados en materias de comunicación, imagen y reputación.
Dirección y entrenamiento de equipo de comunicaciones internas en 12 subjefaturas regionales Promoción de canales de comunicación ascendente, en la trasmisión de su información al resto de la organización.
Gestión y elaboración de presupuesto y control de gastos anual
Principales Logros:
Crear el Departamento de Comunicaciones de las Unidades.
Gestionar su funcionamiento desde dirección central a subjefaturas regionales.

OPENSOFT LTDA.    junio/2000–enero/2001
Periodista

Encargada de mantención y edición de internet e intranet de la compañía.
Elaboración y difusión de notas para cliente Portal Terra.cl
Cobertura de eventos desarrollados por la empresa.
Participación en ferias informáticas, lanzamientos, talleres y seminarios.
Supervisión en la elaboración de material publicitario para medios de comunicación (folletos, mailing, diseño de marca, brochures, merchandising en general).

Principales Logros:
Asesorar el departamento de comunicaciones de la empresa.

EL MERCURIO DE VALPARAÍSO    enero/1999–diciembre/1999
Periodista
Periodista tribunales y economía, redacción de reportajes, suplementos.

FORMACION UNIVERSITARIA
Postítulo
Comunicación Estratégica. Especialización en Dirección y Gestión    2007
Universidad Mayor

Diplomado
Dreamweaver y Multimedia (diseño sitios web)    2004
Universidad Diego Portales

Grado
Periodista
Licenciada en Comunicación Social    2000
Universidad Andrés Bello

DOCENCIA
Instituto AIEP        2011
Docente
Carrera de Publicidad I, II semestre
Módulos Economía y Administración
Taller de Emprendimiento e Innovación.Taller de Empresa

ENAC –Caritas Chile        2006
Carrera Técnico de Enfermería
Cátedra: Cultura Social, Titular

Universidad Andrés Bello        1999
Carrera de Periodismo
Cátedra: Elementos de Economía, Ayudante
Cátedra Redacción I, Ayudante

CONOCIMIENTO DE SOFTWARE INFORMÁTICA 2.0
Dreamweaver mx    Nivel Experto .Para la realización de sitios Web avanzados
Java script:    Nivel Experto .Encriptados para la realización de sitios Web avanzados
Photoshop cs 8.:    Nivel Experto. Modificación, Diseño y creación de imágenes
Freehand:    Nivel Medio: Diseño para publicaciones profesionales e impresiones
Swish y Flash MX:    Nivel Experto. Programa para diseño de sitios Web con FLASH
Joomla    Nivel Medio. Sistema gestor de contenidos dinámicos.CMS
Wordpress: Diseño y mantención de sitios via web.
HTML:    Medio. Códigos de programación para sitios Web
Page maker 6.0:    Nivel Medio. Diseño de presentaciones graficas
Adobe GoLive 5.0:    Nivel Medio. Diseño de sitios Web dinámicos.
ERP    Almacenamiento, procesamiento y difusión de la información.
Redes Sociales:    Experiencia como administrador (Facebook, Twitter, Linkedin, myspace,Hi5)","rawText":"CONSULTORA SENIORS 2012 GERDAUAZA, PAKAL, ONWAY, INTEGRATIVA, BANCO ESTADO, ENTRE OTROS. Posicionamiento de Marca. Realización, gestión y difusión de Comunicación corporativa interna y externa. Media Training y Gestión de Medios Revistas Internas. Planificación estratégica. Creación de conceptos Coordinación y producción de eventos corporativos. Relatorías grandes empresas UNIVERSIDAD TECNOLÒGICA DE CHILE INACAP CORPORACIÓN. junio/2006 – enero/2009 GERENCIA DE COMUNICACIONES Y MARKETING Analista Comunicaciones Internas y Externas. Responsable de alinear las comunicaciones internas y externas de la institución, en Universidad UTC, Instituto Profesional y Centro de Formación Técnica, para 25 sedes nacionales. Campañas de Difusión de carreras, en periodos de admisión, con reportes positivos de gestión. Producción, edición y mantención de contenidos para medios de la organización. Junto con ello, edición y lineamiento y administración de Intranet y Portal Web corporativo. Apoyo comunicacional en proyectos con Gerencia de Personas; cultura organizacional, gestión del cambio, encuestas de clima organizacional, boletines, E-mailing, entre otros. Gestión de Medios de Comunicación, Stakeholders y alianzas estratégicas con diferentes organismos y empresas. Benchmark, relativas a la competencia Gestión y desarrollo de eventos para la Corporación y sedes nacionales. Participación y Apoyo en la creación del Departamento Dirección de Egresados y Empleabilidad de INACAP. Participación en la generación de convenios, beneficios y servicios orientados al personal, con una dotación de más de 1.600 personas. Gestión y Diseño gráfico de folletería, boletines, anuncios, entre otros. Amplia experiencia en temas relativos al desarrollo de canales de fidelizaciòn Reporte de encargados de comunicación de 25 sedes de Inacap en materias y estrategias de comunicación. Principales logros: Posesionar la nueva imagen de marca UTC en públicos internos y externos. Aumento de inscritos en pregrado y continuidad de estudios, gestionando campañas publicitarias. Creación de Dpto. de Egresados y Empleabilidad Alineación de canales de comunicación para 25 sedes del país. Integrar y comprometer través de comunicaciones internas, a los colaboradores de la institución. EJÈRCITO DE CHILE marzo/2001-diciembre/2005 Jefe de Comunicaciones Jefe de Comunicaciones de tres Unidades del Ejército, cuya responsabilidad fue la creación, gestión y supervisión del Alto Mando en acciones comunicacionales. Desarrollo del Plan Comunicacional, propuesta e implementación de la estrategia en doce unidades zonales. (boletines, e-mailing, editoriales, revista, folletos, video conferencias, línea editorial, entre otros) Alianzas de estrategia con Medios de Comunicación nacionales y extranjeros, Ministerios, Fundaciones y Stakeholders en general. Elaboración y edición de contenidos: Intranet, Portal Web, “Revista Cinge”, Boletín interno, así como el desarrollo y difusión de eventos dentro y fuera de la institución. Media Training. Vocería en Crisis. Control de los resultados en materias de comunicación, imagen y reputación. Dirección y entrenamiento de equipo de comunicaciones internas en 12 subjefaturas regionales Promoción de canales de comunicación ascendente, en la trasmisión de su información al resto de la organización. Gestión y elaboración de presupuesto y control de gastos anual Principales Logros: Crear el Departamento de Comunicaciones de las Unidades. Gestionar su funcionamiento desde dirección central a subjefaturas regionales. OPENSOFT LTDA. junio/2000–enero/2001 Periodista Encargada de mantención y edición de internet e intranet de la compañía. Elaboración y difusión de notas para cliente Portal Terra.cl Cobertura de eventos desarrollados por la empresa. Participación en ferias informáticas, lanzamientos, talleres y seminarios. Supervisión en la elaboración de material publicitario para medios de comunicación (folletos, mailing, diseño de marca, brochures, merchandising en general). Principales Logros: Asesorar el departamento de comunicaciones de la empresa. EL MERCURIO DE VALPARAÍSO enero/1999–diciembre/1999 Periodista Periodista tribunales y economía, redacción de reportajes, suplementos. FORMACION UNIVERSITARIA Postítulo Comunicación Estratégica. 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