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Minha atuação vai além da execução: lidero a construção de direção estratégica, conectando branding, conteúdo e performance para transformar marketing em resultado real. JOTO PR — Estados Unidos (2025 – Atual) Growth & Marketing Lead | Brand Authority & Strategic Communication Atuação estratégica em growth e posicionamento de marcas que buscam sair do marketing tradicional e construir autoridade real no mercado. Trabalho na interseção entre comunicação estratégica, branding e crescimento, estruturando narrativas e estratégias que fortalecem credibilidade e impacto de longo prazo. Foco na construção de marketing orientado à percepção de valor, abandonando volume e priorizando consistência, clareza e autoridade como ativos de crescimento. THE DARL — Los Angeles (2025) Marketing Project Manager | Growth & Performance Liderei estratégias de marketing para marcas de lifestyle e e-commerce, atuando na construção de campanhas full funnel com foco em conversão e crescimento. Integrei storytelling, mídia paga e análise de dados para otimizar performance e aumentar a eficiência das campanhas. Utilizei frameworks estratégicos (como AIDA) e ferramentas com IA para estruturar processos mais inteligentes e escaláveis. Z Omni Serve Marketing — Belgrado (2023–2025) Social Media Strategist | Brand & Content Strategy Responsável pela construção e execução de estratégias de conteúdo para marcas internacionais, com foco em posicionamento, consistência e crescimento de audiência. Planejei e gerenciei conteúdo multiplataforma, analisando métricas e comportamento do público para gerar engajamento qualificado e fortalecer a percepção de marca. Atuei na gestão de comunidade e narrativa, garantindo alinhamento entre comunicação e identidade das marcas. Webjump — Brasil (2023) Marketing & Communications Analyst | E-commerce & Growth Atuei na integração entre marketing e vendas, com foco na otimização de funis e aumento de conversão em projetos de e-commerce. 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