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Mi objetivo como Diseñadora UX/UI en IEB es crear experiencias digitales que ayuden el trabajo diario de los stakeholders. Utilizo metodologías de investigación cualitativas y cuantitativas, como entrevistas y pruebas de usuario entre otras, para identificar insights clave que guían la creación de soluciones digitales. Desarrollo prototipos en baja y alta fidelidad para realizar pruebas con usuarios reales y posteriormente analizar los resultados con herramientas como Google Analytics, Tag manager y Hotjar para brindar mejoras al producto.

Mujersport.com - Research UX - del 2019 al 2022

Mi trabajo en Mujersport.com fue conectar con un público ignorado: las mujeres interesadas en el deporte femenino. Mi objetivo principal fue satisfacer su necesidad de recibir noticias y contenido relacionado con este tema. A través de estrategias de investigación, como entrevistas y análisis de datos, logré establecer un vínculo significativo con este público. Como resultado, obtuve un gran éxito en las redes sociales, específicamente en Instagram, donde logré obtener más de 18,2K de followers.

Viajobien.com

Research UX - del 2018 al 2019

Realización de entrevistas y encuestas para comprender las necesidades, deseos y expectativas de los viajeros. Estudiar a otras agencias de viajes y plataformas similares para identificar mejores prácticas, tendencias y oportunidades de mejora. Pruebas con usuarios para evaluar la facilidad de uso, la eficacia de la plataforma y los servicios ofrecidos. Uso de herramientas de análisis, como Google Analytics, para recopilar y analizar datos relevantes sobre el comportamiento de los usuarios.

Responsable de Newsletter - del 2015 al 2018

Diseño y ejecución de estrategia de email Marketing. Administración y segmentación adecuada de la base de datos. Creación de campañas, creación de contenido y análisis de datos de la misma. Implementación de flujos automatizados, como los de bienvenida, abandono de carrito o cumpleaños, con el objetivo de mejorar la participación de los clientes y fomentar la conversión. Seguimiento y análisis del rendimiento de las campañas de correo electrónico, incluyendo tasas de apertura, clics, conversiones y tasas de cancelación de suscripción.

Intraway - Diseñadora Web - del 2014 al 215

Interpretación de los negocios de la empresa para plasmarlo en la web,
Construcción de la web en Wordpress,
Diseño de landing page para eventos,
Realización de temmplates para e-mail marketing.

Gobierno de la Ciudad de Buenos Aires - Diseñadora UX/UI - del 2013 al 2014

Realicé una investigación con el objetivo de analizar el proceso de recepción de reclamos por parte de las Comunas de la Ciudad de Buenos Aires y el servicio 147, con la finalidad de centralizar estos problemas en una única plataforma y garantizar que ambas partes cuenten con la misma información.

IBM - Junior Web Developer - del 2010 al 2013

Maquetación de página web en HTML y Css,
Revisar que se respeten los estándares requeridos,
Diseño de landing page para eventos.","rawText":"Invertir en Bolsa S.A. - Diseñadora UX/UI Research UX - del 2021 al 2023 Mi objetivo como Diseñadora UX/UI en IEB es crear experiencias digitales que ayuden el trabajo diario de los stakeholders. Utilizo metodologías de investigación cualitativas y cuantitativas, como entrevistas y pruebas de usuario entre otras, para identificar insights clave que guían la creación de soluciones digitales. Desarrollo prototipos en baja y alta fidelidad para realizar pruebas con usuarios reales y posteriormente analizar los resultados con herramientas como Google Analytics, Tag manager y Hotjar para brindar mejoras al producto. Mujersport.com - Research UX - del 2019 al 2022 Mi trabajo en Mujersport.com fue conectar con un público ignorado: las mujeres interesadas en el deporte femenino. Mi objetivo principal fue satisfacer su necesidad de recibir noticias y contenido relacionado con este tema. A través de estrategias de investigación, como entrevistas y análisis de datos, logré establecer un vínculo significativo con este público. Como resultado, obtuve un gran éxito en las redes sociales, específicamente en Instagram, donde logré obtener más de 18,2K de followers. Viajobien.com Research UX - del 2018 al 2019 Realización de entrevistas y encuestas para comprender las necesidades, deseos y expectativas de los viajeros. Estudiar a otras agencias de viajes y plataformas similares para identificar mejores prácticas, tendencias y oportunidades de mejora. Pruebas con usuarios para evaluar la facilidad de uso, la eficacia de la plataforma y los servicios ofrecidos. Uso de herramientas de análisis, como Google Analytics, para recopilar y analizar datos relevantes sobre el comportamiento de los usuarios. Responsable de Newsletter - del 2015 al 2018 Diseño y ejecución de estrategia de email Marketing. Administración y segmentación adecuada de la base de datos. Creación de campañas, creación de contenido y análisis de datos de la misma. Implementación de flujos automatizados, como los de bienvenida, abandono de carrito o cumpleaños, con el objetivo de mejorar la participación de los clientes y fomentar la conversión. Seguimiento y análisis del rendimiento de las campañas de correo electrónico, incluyendo tasas de apertura, clics, conversiones y tasas de cancelación de suscripción. Intraway - Diseñadora Web - del 2014 al 215 Interpretación de los negocios de la empresa para plasmarlo en la web, Construcción de la web en Wordpress, Diseño de landing page para eventos, Realización de temmplates para e-mail marketing. Gobierno de la Ciudad de Buenos Aires - Diseñadora UX/UI - del 2013 al 2014 Realicé una investigación con el objetivo de analizar el proceso de recepción de reclamos por parte de las Comunas de la Ciudad de Buenos Aires y el servicio 147, con la finalidad de centralizar estos problemas en una única plataforma y garantizar que ambas partes cuenten con la misma información. IBM - Junior Web Developer - del 2010 al 2013 Maquetación de página web en HTML y Css, Revisar que se respeten los estándares requeridos, Diseño de landing page para eventos.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/c10606f1761e4a9093c4702df35cbfe8/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. 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