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En 1997 pasa a desempeñarse como Director General Creativo de la agencia y en el año 1998 se integra como socio de la empresa.

En su carrera de ha desempeñado como Director General Creativo y Planner (Director de Planeamiento Estratégico) para las cuentas más importantes de Uruguay y el mundo entre las que se destacan Ancap, Lever, Johnson & Johnson, Volkswagen, Pirelli, Tata, Ministerio de Salud Pública, Norteña, Philips, Banca de Loterías y Quinielas, Procter &Gamble, Lipton, Suzuki, Banco Itaú, Telefónica y Movistar.

Ha ganado los premios más importantes de la publicidad uruguaya a nivel nacional e internacional en festivales como el FIAP, el Festival de Gramado, el Aguila de Oro del Festival de México en 1999 y 2000, y Gran Prix en dicho festival en el 2001. También ha ganado el primer y único León de TV en el Festival de Cannes para Uruguay, Premio de Oro de TV en el Festival de Publicidad de New York, y un Clío de Oro también para TV en el 2001, y más de medio centenar de premios en festivales locales como Campana de Oro y Desachate (del cuál en el 2002 también fue Presidente).

Ha sido el único latinoamericano en integrar el board creativo mundial para Volkswagen y el de DDB Latinoamérica, trabajando en el planeamiento estratégico y la creación de campañas mundiales para Volkswagen y otras importantes marcas en Europa, Estados Unidos y toda Latinoamérica.

En el 2003 decide dar un giro en su carrera profesional, giro que ya se venía gestando naturalmente, y se desvincula de DDB para iniciar una nueva etapa como Director de Cine Publicitario en SALADO MEDIA.

Como Director de Cine Publicitario a dirigido el lanzamiento de campañas para el mercado Argentino, Uruguayo, Chileno, el de Puerto Rico, Estados Unidos y el Caribe, En su carrera como director figuran importantes marcas entre las que se destacan Ariel, Toyota, Arcor, Hellmans, Banco Popular de Puerto Rico, Lipton, Telefónica, Movistar, Clorox, BBVA, IPF y La Nación. Ha ganado varios premios en el Fiap, Cúspide y Festival del Caribe y New York Festival.

En julio del 2007 vuelve nuevamente a la red DDB en la filial DDB Chile donde ocupa actualmente el cargo de Director General Creativo y Director de Planeamiento Estratégico, en los primeros 6 meses de desempeño obtuvo las cuentas de Banco Itaú y Tiendas Paris y Jumbo, una de las cadenas más importantes del país.

En el 2010 gana un nuevo León de Oro en el Festival de Cannes para DDB Chile y su cliente Laboratorios MAVER y en el 2011 gana el ACHAP (festival de Publicidad de Chile) con su cliente Suzuki.","rawText":"Comienza su carrera como creativo en Ginko/ Lowe en el año 1988, luego J. Walter Thompson desde 1989. En 1992 se integra al equipo de creativos de Slogan DDB. En 1997 pasa a desempeñarse como Director General Creativo de la agencia y en el año 1998 se integra como socio de la empresa. En su carrera de ha desempeñado como Director General Creativo y Planner (Director de Planeamiento Estratégico) para las cuentas más importantes de Uruguay y el mundo entre las que se destacan Ancap, Lever, Johnson & Johnson, Volkswagen, Pirelli, Tata, Ministerio de Salud Pública, Norteña, Philips, Banca de Loterías y Quinielas, Procter &Gamble, Lipton, Suzuki, Banco Itaú, Telefónica y Movistar. Ha ganado los premios más importantes de la publicidad uruguaya a nivel nacional e internacional en festivales como el FIAP, el Festival de Gramado, el Aguila de Oro del Festival de México en 1999 y 2000, y Gran Prix en dicho festival en el 2001. También ha ganado el primer y único León de TV en el Festival de Cannes para Uruguay, Premio de Oro de TV en el Festival de Publicidad de New York, y un Clío de Oro también para TV en el 2001, y más de medio centenar de premios en festivales locales como Campana de Oro y Desachate (del cuál en el 2002 también fue Presidente). Ha sido el único latinoamericano en integrar el board creativo mundial para Volkswagen y el de DDB Latinoamérica, trabajando en el planeamiento estratégico y la creación de campañas mundiales para Volkswagen y otras importantes marcas en Europa, Estados Unidos y toda Latinoamérica. En el 2003 decide dar un giro en su carrera profesional, giro que ya se venía gestando naturalmente, y se desvincula de DDB para iniciar una nueva etapa como Director de Cine Publicitario en SALADO MEDIA. Como Director de Cine Publicitario a dirigido el lanzamiento de campañas para el mercado Argentino, Uruguayo, Chileno, el de Puerto Rico, Estados Unidos y el Caribe, En su carrera como director figuran importantes marcas entre las que se destacan Ariel, Toyota, Arcor, Hellmans, Banco Popular de Puerto Rico, Lipton, Telefónica, Movistar, Clorox, BBVA, IPF y La Nación. Ha ganado varios premios en el Fiap, Cúspide y Festival del Caribe y New York Festival. En julio del 2007 vuelve nuevamente a la red DDB en la filial DDB Chile donde ocupa actualmente el cargo de Director General Creativo y Director de Planeamiento Estratégico, en los primeros 6 meses de desempeño obtuvo las cuentas de Banco Itaú y Tiendas Paris y Jumbo, una de las cadenas más importantes del país. En el 2010 gana un nuevo León de Oro en el Festival de Cannes para DDB Chile y su cliente Laboratorios MAVER y en el 2011 gana el ACHAP (festival de Publicidad de Chile) con su cliente Suzuki.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/c17f5320606b5e3cffb04b971fa4e882/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"P. A.","companyId":52919,"companyHash":"c17f5320606b5e3cffb04b971fa4e882","ratingData":{"rating":0,"hasRating":false,"width":"width: 0","noRatings":"No ratings yet","average":0,"ratingText":"No ratings yet"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":false,"number":null},"countryData":{"country":"UY","name":"Uruguay","class":"flag flag-uy","url":"https://www.workana.com/en/freelancers/uruguay?ref=freelancer_view","blankGif":"https://wkncdn.com/newx/assets/build/img/blank.e5634ce39.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"USD 0.00","isSet":false,"currency":"USD","amount":"0.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Sales & Marketing"},"public":true,"clarificationText":"Allowed formats:
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