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► Carreira desenvolvida na área Gestão Estratégica e de Negócios, com expressiva vivência no Relacionamento com Clientes, Desenvolvimento de projetos e novos negócios, Planejamento Estratégico, Gestão de carteira B2B, Marketing de relacionamento, Administração de planos de ação, Melhoria contínua, desenvolvimento de campanhas promocionais e comunicação interna.
► Expertise no levantamento das necessidades de melhorias dos processos, pertinentes ao negócio, por meio de mapeamento de mercado.
► Participação em projetos com foco em ganho de eficiência e melhora da experiência de atendimento ao cliente.
► Relacionamento empresarial, gestão de atendimento e satisfação de grandes contas.
► Desenvolvimento e implantação de políticas, estratégias e ações comerciais e de marketing.
►Experiência em decisões estratégicas, gestão de crise e suporte a tomada de decisões.
► Participação no Projeto de Comunicação Interna desenvolvido em todas as unidades Pirelli S/A.
►Conhecimento dos sistemas Microsiga, Oracle, RM e SAP.

Premiação pelo case ganhador nacional do Prêmio POP 2008 (categoria Relações Públicas nas Organizações Privadas).

Finalista regional do Prêmio Alberje 2008 (categoria Comunicação Interna e Relações Públicas).

Finalista mundial do Prêmio Steve Awards 2008 (Melhor Campanha de Comunicação).

Fundadora do Projeto Social Amor em Cartas

CONTATO:
✉ pafmello@gmail.com","rawText":"| Relacionamento com Clientes | Novos Negócios | Gestão Estratégica de clientes | Liderança colaborativa | ► Carreira desenvolvida na área Gestão Estratégica e de Negócios, com expressiva vivência no Relacionamento com Clientes, Desenvolvimento de projetos e novos negócios, Planejamento Estratégico, Gestão de carteira B2B, Marketing de relacionamento, Administração de planos de ação, Melhoria contínua, desenvolvimento de campanhas promocionais e comunicação interna. ► Expertise no levantamento das necessidades de melhorias dos processos, pertinentes ao negócio, por meio de mapeamento de mercado. ► Participação em projetos com foco em ganho de eficiência e melhora da experiência de atendimento ao cliente. ► Relacionamento empresarial, gestão de atendimento e satisfação de grandes contas. ► Desenvolvimento e implantação de políticas, estratégias e ações comerciais e de marketing. ►Experiência em decisões estratégicas, gestão de crise e suporte a tomada de decisões. ► Participação no Projeto de Comunicação Interna desenvolvido em todas as unidades Pirelli S/A. ►Conhecimento dos sistemas Microsiga, Oracle, RM e SAP. Premiação pelo case ganhador nacional do Prêmio POP 2008 (categoria Relações Públicas nas Organizações Privadas). Finalista regional do Prêmio Alberje 2008 (categoria Comunicação Interna e Relações Públicas). Finalista mundial do Prêmio Steve Awards 2008 (Melhor Campanha de Comunicação). Fundadora do Projeto Social Amor em Cartas CONTATO: ✉ pafmello@gmail.com ","canEdit":false,"editUrl":"https://www.workana.com/freelancer/c58fadd36ab430dc59db30aa704b7857/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"* Cabify (Internet): - Gestão de relacionamento com carteira de aproximadamente 70 clientes com atuação Farmer e definição de estratégias para potencialização de resultados;
- Realização de onboarding com as empresas, envolvendo treinamento da plataforma de gestão;
- Desenvolvimento de estratégias através de indicadores (Ativação de clientes, Churn, Novos clientes), trazendo resultados de mais de 90% de sucesso;
- Gestão Programa Piloto de incentivo contínuo Purple Corp oferecido para recompensar clientes e encorajar repetição de negócios com o objetivo de aumento, ganho, e retenção de cliente, potencializar utilização, criar relacionamento e estabelecer comunicação.

* Cabify (Internet): - Apoio e treinamento de equipe local para melhoria de eficiência e entendimento do produto;
- Delegação e gerenciamento da carga de trabalho entre todos os vendedores;
- Interação com áreas de Marketing e Comunicação na construção de campanhas com foco no cliente para engajamento da marca e criação de uma experiência diferenciada para base corporativa;
- Expansão da frente de negócio para novas regiões de Campinas, desenvolvimento e estruturação das operações locais, elevando o uso em 20%.

Principais Resultados:
- Aumentando adesão de clientes em 20% no Programa de Fidelidade Purple Corporativo.
- Aumento de 150% de faturamento bruto na cidade de Campinas em menos de 6 meses.
- Responsável pela gestão de carteira de clientes, reduzindo Churn, e índice de satisfação com clientes em 80%.","rawText":"* Cabify (Internet): - Gestão de relacionamento com carteira de aproximadamente 70 clientes com atuação Farmer e definição de estratégias para potencialização de resultados; - Realização de onboarding com as empresas, envolvendo treinamento da plataforma de gestão; - Desenvolvimento de estratégias através de indicadores (Ativação de clientes, Churn, Novos clientes), trazendo resultados de mais de 90% de sucesso; - Gestão Programa Piloto de incentivo contínuo Purple Corp oferecido para recompensar clientes e encorajar repetição de negócios com o objetivo de aumento, ganho, e retenção de cliente, potencializar utilização, criar relacionamento e estabelecer comunicação. * Cabify (Internet): - Apoio e treinamento de equipe local para melhoria de eficiência e entendimento do produto; - Delegação e gerenciamento da carga de trabalho entre todos os vendedores; - Interação com áreas de Marketing e Comunicação na construção de campanhas com foco no cliente para engajamento da marca e criação de uma experiência diferenciada para base corporativa; - Expansão da frente de negócio para novas regiões de Campinas, desenvolvimento e estruturação das operações locais, elevando o uso em 20%. Principais Resultados: - Aumentando adesão de clientes em 20% no Programa de Fidelidade Purple Corporativo. - Aumento de 150% de faturamento bruto na cidade de Campinas em menos de 6 meses. - Responsável pela gestão de carteira de clientes, reduzindo Churn, e índice de satisfação com clientes em 80%.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/c58fadd36ab430dc59db30aa704b7857/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Patricia M.","companyId":1871392,"companyHash":"c58fadd36ab430dc59db30aa704b7857","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"No ratings yet","average":5,"ratingText":"5 of 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"BR","name":"Brazil","class":"flag flag-br","url":"https://www.workana.com/en/freelancers/brazil?ref=freelancer_view","blankGif":"https://wkncdn.com/newx/assets/build/img/blank.e5634ce39.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"R$ 0.00","isSet":false,"currency":"BRL","amount":"0.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Sales & Marketing"},"public":true,"clarificationText":"Allowed formats:
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