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There is no one-size-fits-all formula that guarantees success across the board. Instead, when approached thoughtfully and strategically, it becomes a powerful tool that delivers measurable impact and long-term value.

Notable Projects:
-Delivered 300+ leads with a 4% conversion rate for the 3novex Asia Leadership Conference.
-Managed and launched a complete website for a client via Syok Sendiri Studios.
- Achieved a high engagement rate and low cost per acquisition (CPA) in a Facebook Brand Awareness campaign for J Star Berhad.
-Executed web and social media content for Trisilco and Dolphin Tech.
- Led video content development for Bains Physio
- Numerous article written for tech startups, FI, retail and many more

I’d be glad to explore how I can help your brand grow and thrive through the right digital marketing approach.
Core Competencies:
✍️ Copywriting (Articles, Social Media Captions, Press Releases, Scripts)
? Performance Marketing
? Social Media Marketing (Content Development & Ads Management)
? Lead Generation (Lead Magnets & Tripwire Content)
? Email Marketing (Content Strategy & Execution)

? Portfolio:
https://emersondinesh.journoportfolio.com

There’s a story to be told—and I can help you tell it. Let’s create something impactful together.","rawText":"Digital marketing is a vast and dynamic field that requires creative finesse and analytical precision. There is no one-size-fits-all formula that guarantees success across the board. Instead, when approached thoughtfully and strategically, it becomes a powerful tool that delivers measurable impact and long-term value. Notable Projects: -Delivered 300+ leads with a 4% conversion rate for the 3novex Asia Leadership Conference. -Managed and launched a complete website for a client via Syok Sendiri Studios. - Achieved a high engagement rate and low cost per acquisition (CPA) in a Facebook Brand Awareness campaign for J Star Berhad. -Executed web and social media content for Trisilco and Dolphin Tech. - Led video content development for Bains Physio - Numerous article written for tech startups, FI, retail and many more I’d be glad to explore how I can help your brand grow and thrive through the right digital marketing approach. Core Competencies: ✍️ Copywriting (Articles, Social Media Captions, Press Releases, Scripts) ? Performance Marketing ? Social Media Marketing (Content Development & Ads Management) ? Lead Generation (Lead Magnets & Tripwire Content) ? Email Marketing (Content Strategy & Execution) ? Portfolio: https://emersondinesh.journoportfolio.com There’s a story to be told—and I can help you tell it. Let’s create something impactful together.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/c5a7cf3d743747a68bbf5105b4b528dc/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"2X Marketing
Marketing Program Manager
May 2021- Dec 2024

•Craft creative/content briefs for product marketing campaigns/projects across ATL, BTL & Digital activities.
•Author processes but not limited to campaign workflows, content mapping, project briefs, cost estimates, work-back schedules.
•Provide strategic direction for marketing campaigns covering paid ads , lead journeys, lead routing, content pipeline, storyboarding, and visual design
•Proactively identify and address potential risk management issues
•Collaborate with cross-functional teams in design, video, marketing ops, email marketing, data analyst, and content
•Designed and delivered Quarterly Business Reviews (QBRs) and Strategic Business Reviews (SBRs) for CMOs to showcase engagement impact and performance.
•Lead, Mentor and Trained junior team members

Keilani Clicks (Digital Marketing Consultant)
June 2020- Present
• Develop suitable digital marketing strategies based on client's business models.
• Creating buyer persona for brands while determining the right social media channels that would provide the best opportunities.
• Calculating client's return on ad spend (ROAS) and comparing it against industry averages.
• Evaluating clients marketing budgets vs customer acquisition cost vs online conversion rates
• Assisting clients in launching new websites
• Performing audits to current practices and diagnoses bottlenecks or issues impacting the customer journey.
• Identifying new opportunities to encourage customer engagement that would drive best practices for conversion

Chaintope Malaysia ( Head of Marketing & Business Development Manager)
Jan 2019- May 2020
• Advocating Blockchain employing creativity beyond the run-of-the-mill campaigns, blogs, posts, article creation, and press releases.
• Social media management, including addressing online feedback across a multitude of community forums.
• Augment the inherent capabilities of Blockchain employing Chaintope’s proprietary Steemit, better known as GBEC.
• Key person in proposal delivery to stakeholders.
• Valued driver of Blockchain’s DNA into the society at large with the engagement of Chaintope's overall long-term vision.
• Built and strengthened Chaintope’s relationship with the media, industry representatives and government contact persons.

Silver Bullion ( Sales and Marketing Manager)
2016-2018
• Ensuring consistency in branding in every aspect through online and offline marketing.
• Managed Silver Bullion's social media including Google Adwords account and developed content strategies while executing postings.
• Daily sales and purchase management including Facebook and Google Adwords analysis and performance report. Ensured ROI on investment is justified in using these channels.
• Regular brainstorming for fresh ideas and growth strategies and considered sales enhancing marketing strategies through multiple channels; contemporary and traditional.

Red Money Group ( Marketing Manager)
2015-2016
• Conceptualised and launched a comprehensive marketing plan covering online and offline social media and email marketing whilst forging strategic partnerships with financial institutions, associations and regulatory bodies.
• Copy-wrote press articles and releases, conducted interviews with speakers, crafted advertorial design and other materials.
• Coordinated intimately with the production team on content for event website and design for marketing materials such as brochures, adverts, buntings and the like.
• Co-hosted members of the media on event day and conducted interviews with speaker panelist.

Fleming ( Senior Marketing Executive)
2013-2015
• Developed a comprehensive marketing plan which covers online and offline marketing derived from social media, email marketing and strategic partnerships with financial institutions, associations and governing bodies.
• Copy-writing for Press Articles, Press releases, Interviewed with speakers, Advertorial Design, etc.
• Coordinate and worked closely with the production team on content for events website and design for marketing materials such as brochures, adverts, buntings, etc.
• Co- hosting members of the media on event day and conducting interviews with speaker panelist","rawText":"2X Marketing Marketing Program Manager May 2021- Dec 2024 •Craft creative/content briefs for product marketing campaigns/projects across ATL, BTL & Digital activities. •Author processes but not limited to campaign workflows, content mapping, project briefs, cost estimates, work-back schedules. •Provide strategic direction for marketing campaigns covering paid ads , lead journeys, lead routing, content pipeline, storyboarding, and visual design •Proactively identify and address potential risk management issues •Collaborate with cross-functional teams in design, video, marketing ops, email marketing, data analyst, and content •Designed and delivered Quarterly Business Reviews (QBRs) and Strategic Business Reviews (SBRs) for CMOs to showcase engagement impact and performance. •Lead, Mentor and Trained junior team members Keilani Clicks (Digital Marketing Consultant) June 2020- Present • Develop suitable digital marketing strategies based on client's business models. • Creating buyer persona for brands while determining the right social media channels that would provide the best opportunities. • Calculating client's return on ad spend (ROAS) and comparing it against industry averages. • Evaluating clients marketing budgets vs customer acquisition cost vs online conversion rates • Assisting clients in launching new websites • Performing audits to current practices and diagnoses bottlenecks or issues impacting the customer journey. • Identifying new opportunities to encourage customer engagement that would drive best practices for conversion Chaintope Malaysia ( Head of Marketing & Business Development Manager) Jan 2019- May 2020 • Advocating Blockchain employing creativity beyond the run-of-the-mill campaigns, blogs, posts, article creation, and press releases. • Social media management, including addressing online feedback across a multitude of community forums. • Augment the inherent capabilities of Blockchain employing Chaintope’s proprietary Steemit, better known as GBEC. • Key person in proposal delivery to stakeholders. • Valued driver of Blockchain’s DNA into the society at large with the engagement of Chaintope's overall long-term vision. • Built and strengthened Chaintope’s relationship with the media, industry representatives and government contact persons. Silver Bullion ( Sales and Marketing Manager) 2016-2018 • Ensuring consistency in branding in every aspect through online and offline marketing. • Managed Silver Bullion's social media including Google Adwords account and developed content strategies while executing postings. • Daily sales and purchase management including Facebook and Google Adwords analysis and performance report. Ensured ROI on investment is justified in using these channels. • Regular brainstorming for fresh ideas and growth strategies and considered sales enhancing marketing strategies through multiple channels; contemporary and traditional. Red Money Group ( Marketing Manager) 2015-2016 • Conceptualised and launched a comprehensive marketing plan covering online and offline social media and email marketing whilst forging strategic partnerships with financial institutions, associations and regulatory bodies. • Copy-wrote press articles and releases, conducted interviews with speakers, crafted advertorial design and other materials. • Coordinated intimately with the production team on content for event website and design for marketing materials such as brochures, adverts, buntings and the like. • Co-hosted members of the media on event day and conducted interviews with speaker panelist. Fleming ( Senior Marketing Executive) 2013-2015 • Developed a comprehensive marketing plan which covers online and offline marketing derived from social media, email marketing and strategic partnerships with financial institutions, associations and governing bodies. • Copy-writing for Press Articles, Press releases, Interviewed with speakers, Advertorial Design, etc. • Coordinate and worked closely with the production team on content for events website and design for marketing materials such as brochures, adverts, buntings, etc. • Co- hosting members of the media on event day and conducting interviews with speaker panelist","canEdit":false,"editUrl":"https://www.workana.com/freelancer/c5a7cf3d743747a68bbf5105b4b528dc/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. 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