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Newell Rubbermaid Inc. (NWL) May 2010 — Feb 2014
Assistant Channel Marketing Manager

Main goal: To assist and co-coordinate Sales, promotions and channel marketing activities.

Responsible for Caribbean sales on co-op shows Orgill, True Value, Ace and Do It Best for IRWIN and LENOX brands, working with live demos for drilling, circular saw blades, pliers and professional tools. Develop and Execute trade programs, field training, and promotional events.

Responsible for managing a Marketing and Promotional budget and related resources to ensure business objectives are achieved. Work with the sales and marketing teams to ensure coordination of Promotions, POP, and Displays placement drive.

Provide high-level administrative support to Executive while exercising considerable judgment and initiative in performance of job responsibilities.

Act as liaison between local and global marketing teams and other lines of business, sharing best practices, recommending strategic goals & direction for channel marketing

Responsible for negotiating with distributors and vendors to maximize resources and opportunities In charge of the development of brand and customer strategies that accelerate profitable growth and brand positioning

Coordinate initiatives, promotional programs across channel and brands, identifying priorities such as in-store merchandising signage or displays, retailer feature ads, catalogue layouts, trade shows to ensure brand growth and profitability

Ensure the execution of new product introductions, promotions, store events and campaigns

Proposals in conjunction with planning calendar Market Intelligence Social media strategy Publicity management

Leo Burnett May 2007 — Jul 2007

Creative Advertising Intern As a creative intern I was co-responsible of advertising campaigns, focused on the creative process and production of ideas for billboards, TV Ad´s, internet communications for brands like Heinz, Farmatodo and Ace.

Jarden Corporation Feb 2007 — Apr 2007

Sales Intern Internship program to understand and develop a post sales protocol to improve response to customers about home appliances failures.","rawText":"Work experience Newell Rubbermaid Inc. (NWL) May 2010 — Feb 2014 Assistant Channel Marketing Manager Main goal: To assist and co-coordinate Sales, promotions and channel marketing activities. Responsible for Caribbean sales on co-op shows Orgill, True Value, Ace and Do It Best for IRWIN and LENOX brands, working with live demos for drilling, circular saw blades, pliers and professional tools. Develop and Execute trade programs, field training, and promotional events. Responsible for managing a Marketing and Promotional budget and related resources to ensure business objectives are achieved. Work with the sales and marketing teams to ensure coordination of Promotions, POP, and Displays placement drive. Provide high-level administrative support to Executive while exercising considerable judgment and initiative in performance of job responsibilities. Act as liaison between local and global marketing teams and other lines of business, sharing best practices, recommending strategic goals & direction for channel marketing Responsible for negotiating with distributors and vendors to maximize resources and opportunities In charge of the development of brand and customer strategies that accelerate profitable growth and brand positioning Coordinate initiatives, promotional programs across channel and brands, identifying priorities such as in-store merchandising signage or displays, retailer feature ads, catalogue layouts, trade shows to ensure brand growth and profitability Ensure the execution of new product introductions, promotions, store events and campaigns Proposals in conjunction with planning calendar Market Intelligence Social media strategy Publicity management Leo Burnett May 2007 — Jul 2007 Creative Advertising Intern As a creative intern I was co-responsible of advertising campaigns, focused on the creative process and production of ideas for billboards, TV Ad´s, internet communications for brands like Heinz, Farmatodo and Ace. Jarden Corporation Feb 2007 — Apr 2007 Sales Intern Internship program to understand and develop a post sales protocol to improve response to customers about home appliances failures.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/c6aff1f3973593bfaae2987f53a03847/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"I. S.","companyId":257396,"companyHash":"c6aff1f3973593bfaae2987f53a03847","ratingData":{"rating":0,"hasRating":false,"width":"width: 0","noRatings":"No ratings yet","average":0,"ratingText":"No ratings yet"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"VE","name":"Venezuela","class":"flag flag-ve","url":"https://www.workana.com/en/freelancers/venezuela?ref=freelancer_view","blankGif":"https://wkncdn.com/newx/assets/build/img/blank.e5634ce39.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"USD 8.00","isSet":true,"currency":"USD","amount":"8.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Sales & Marketing"},"public":true,"clarificationText":"Allowed formats:
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