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Experto en marketing digital y emprendedor con una pasión por la estrategia de marketing creativa, en conjunto con la analítica de datos. Lo que más me emociona es trabajar en un proyecto o producto en el que realmente creo; no hay límite al que no llegue por algo que me apasiona. Orientado a los detalles, altamente comprometido y un verdadero jugador en equipo, son rasgos que encontrarás a través del producto final de cualquier proyecto en me involucre.
Experto en estrategias digitales, experiencia de compra, integraciones, programáticas de ventas enfocadas a Campañas digitales en Facebook Ads, Google Ads, YouTube Ads, Amazon, Tik tok ads, Twitter Ads y LinkedIn Ads.
→ Como cada marca es particular, desarrollo las estrategias personalizadas que se adapten a sus necesidades y optimicen al máximo los recursos.
Es por eso que si trabajamos juntos, lo primero que haremos será:
► Definir el Brief de tu marca
► Crear un plan de marketing adaptado a tu presupuesto
► Establecer un cronograma de acción
► Pautar un Presupuesto de Inversión
► Hablar sobre tu audiencia, objetivos y estrategia de comunicación
► Revisar tus métricas de conversión y funnel

Otras habilidades que ofrezco como parte de mis servicios:
○ Optimización SEO
○ Diseño y Desarrollo Web
○ Landing Pages
○ CRM Management
○ Marketing Automation
○ Desarrollo Apps Mobiles
○ E-Mail Marketing
○ Integraciones
○ Marketing Automation
○ Wordpress
○ Shopify

▌ENGLISH
Experienced and entrepreneurial digital marketing consultant with a passion for creative marketing strategy coupled with analytical proof. What excites me most is working on a project or product I truly believe in–there is no length I won't go to for something I am passionate about. Detail-oriented, highly committed, and a true team player, are all traits you will find through the final product of anything I work on.","rawText":"▌Te ayudo a diseñar y ejecutar campañas digitales que impulsen el crecimiento de tu negocio ▌ Experto en marketing digital y emprendedor con una pasión por la estrategia de marketing creativa, en conjunto con la analítica de datos. Lo que más me emociona es trabajar en un proyecto o producto en el que realmente creo; no hay límite al que no llegue por algo que me apasiona. Orientado a los detalles, altamente comprometido y un verdadero jugador en equipo, son rasgos que encontrarás a través del producto final de cualquier proyecto en me involucre. Experto en estrategias digitales, experiencia de compra, integraciones, programáticas de ventas enfocadas a Campañas digitales en Facebook Ads, Google Ads, YouTube Ads, Amazon, Tik tok ads, Twitter Ads y LinkedIn Ads. → Como cada marca es particular, desarrollo las estrategias personalizadas que se adapten a sus necesidades y optimicen al máximo los recursos. Es por eso que si trabajamos juntos, lo primero que haremos será: ► Definir el Brief de tu marca ► Crear un plan de marketing adaptado a tu presupuesto ► Establecer un cronograma de acción ► Pautar un Presupuesto de Inversión ► Hablar sobre tu audiencia, objetivos y estrategia de comunicación ► Revisar tus métricas de conversión y funnel Otras habilidades que ofrezco como parte de mis servicios: ○ Optimización SEO ○ Diseño y Desarrollo Web ○ Landing Pages ○ CRM Management ○ Marketing Automation ○ Desarrollo Apps Mobiles ○ E-Mail Marketing ○ Integraciones ○ Marketing Automation ○ Wordpress ○ Shopify ▌ENGLISH Experienced and entrepreneurial digital marketing consultant with a passion for creative marketing strategy coupled with analytical proof. What excites me most is working on a project or product I truly believe in–there is no length I won't go to for something I am passionate about. Detail-oriented, highly committed, and a true team player, are all traits you will find through the final product of anything I work on.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/c7505b5e20edd564dc000d65f479a1e5/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"▌Latam Digital Marketing 6 years
→ Regional Performance Media Director December 2020 - May 2022 (1 year 6 months) Panamá
Senior Performance Media Manager
July 2017 - December 2020 (3 years 6 months) Panama
- Líder de equipo de especialistas de marketing digital enfocado en campañas CPC, CPV, CPA y porcentaje de ventas para generación de leads, aumento de conversiones, aumento de ventas, descarga de archivos concretos y apps, reservas y llamadas.
- Líder de proyectos de automatización, AI y machine learning de toda la cartera de la agencia. Trabajando de la mano con multiples equipos para automatizar y entregar soluciones de procesos de negocio clave optimizadas.
- Planificar e implementar estrategias B2C y B2B en todos los canales, asegurando que los objetivos se lleven a cabo dentro del tiempo y presupuesto estipulado.
- Analizar e informar el rendimiento en todas las campañas de marketing digital y evaluación en función de los objetivos (ROI y KPI).
- Identificar tendencias y perspectivas, optimización de gastos y rendimiento en función de las estadísticas.
- Identificar oportunidades con datos internos para respaldar insights accionables, a través de la integración y manejo de CRM.
- Planificación, ejecución y análisis de experimentos (A/B Test) y pruebas de conversión.
- Colaboración con equipos internos para el desarrollo de páginas de inicio (Landings pages) y optimización de experiencia de usuario.

→ Performance Media Manager
June 2016 - July 2017 (1 year 2 months) Panama
Transformar la estrategia en ejecución llevando a la vida los planes de marketing digital en las diferentes plataformas (e.g Google Search/Display, Facebook Ad, LinkedIn, Waze, etc.). Analizar y optimizar constantemente las campañas digitales para lograr mejores resultados de forma más eficiente. Creación de reportes para medición de resultados interno/externo. Punto de contacto con el equipo en Google para desarrollar, optimizar y monitorear las campañas de cuentas clave. Asesoramiento al equipo comercial en las propuestas desarrolladas.
- Planificación de campañas de marketing para la organización y perfilamiento de audiencias.
- Garantizar que todas las campañas de marketing digital se entreguen a tiempo y dentro del presupuesto.
- Gestionar todas las campañas de principio a fin asegurando que cumplan con los objetivos.
- Trabajar estrechamente con el resto del equipo de marketing en campañas. - Campañas de A/B Testing para probar nuevas ideas y garantizar la efectividad.
- Informe de resultados de campañas al Gerente Senior y detallar las variaciones.
- Trabajar en plazos estrictos y KPI establecidos por el Director de Marketing. - Informar sobre el retorno de la inversión de la campaña y hacer recomendaciones.

▌EIYEI Digital
→ Senior Web Producer
April 2015 - June 2016 (1 year 3 months) Panama
- Coordinar un equipo de producción multi-funcional para el desarrollo creativo y la correcta ejecución técnica de múltiples aplicaciones y contenidos web.
- Supervisión y dirección de los desarrollos y diseños, asegurando la consistencia de las marcas y los estándares web.
- Determinar y mantener la visión creativa de los proyectos asignados, dirigiendo la implementación de técnicas de usabilidad y experiencia de usuario.
- Creación y seguimiento de estrategias digitales para garantizar la calidad y rentabilidad de un proyecto eficaz.
- Evaluación e investigación de mercados, en conjunto con el equipo de Social Media; métricas y estándares de usabilidad entre otros datos para evaluar
las implicaciones en los proyectos asignados, haciendo recomendaciones de estrategia y creatividad para todo el equipo.

▌EPK
→ Web Project Manager (UX/UI)
June 2014 - December 2014 (7 months) Caracas Area, Venezuela

▌Banco Exterior
→ Digital Marketing Specialist
August 2013 - November 2014 (1 year 4 months)
- Diseño de contenido para campañas de marketing digital, BTL, impresos y web.
- Liderar los esfuerzos de marketing utilizando nuevos medios y herramientas digitales.
- Manejo de forma creativa varias herramientas de marketing en línea, como sitios web, apps y blogs.
- Trabajar con diferentes equipos del banco para coordinar actividades de marketing, publicidad y promoción.
- Gestionar proyectos digitales

▌Screen Media Group - Agencia Top en Marketing de Innovación Digital
2 years 4 months
→ Senior Web Developer
January 2013 - August 2013 (8 months)
Development team leader for local and international high-level brands. eCommerce specialist for retail, food and logistics industries.
→ Junior Web Developer
May 2011 - December 2012 (1 year 8 months) Caracas, Venezuela

▌Proseguros
→ IT Analyst
April 2008 - May 2009 (1 year 2 months) Caracas, Venezuela
Technical support to stakeholders, local network maintenance, computer setting. Install applications, servers install and setup. Inventory management, Web Development and Design support.","rawText":"▌Latam Digital Marketing 6 years → Regional Performance Media Director December 2020 - May 2022 (1 year 6 months) Panamá Senior Performance Media Manager July 2017 - December 2020 (3 years 6 months) Panama - Líder de equipo de especialistas de marketing digital enfocado en campañas CPC, CPV, CPA y porcentaje de ventas para generación de leads, aumento de conversiones, aumento de ventas, descarga de archivos concretos y apps, reservas y llamadas. - Líder de proyectos de automatización, AI y machine learning de toda la cartera de la agencia. 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Asesoramiento al equipo comercial en las propuestas desarrolladas. - Planificación de campañas de marketing para la organización y perfilamiento de audiencias. - Garantizar que todas las campañas de marketing digital se entreguen a tiempo y dentro del presupuesto. - Gestionar todas las campañas de principio a fin asegurando que cumplan con los objetivos. - Trabajar estrechamente con el resto del equipo de marketing en campañas. - Campañas de A/B Testing para probar nuevas ideas y garantizar la efectividad. - Informe de resultados de campañas al Gerente Senior y detallar las variaciones. - Trabajar en plazos estrictos y KPI establecidos por el Director de Marketing. - Informar sobre el retorno de la inversión de la campaña y hacer recomendaciones. ▌EIYEI Digital → Senior Web Producer April 2015 - June 2016 (1 year 3 months) Panama - Coordinar un equipo de producción multi-funcional para el desarrollo creativo y la correcta ejecución técnica de múltiples aplicaciones y contenidos web. - Supervisión y dirección de los desarrollos y diseños, asegurando la consistencia de las marcas y los estándares web. - Determinar y mantener la visión creativa de los proyectos asignados, dirigiendo la implementación de técnicas de usabilidad y experiencia de usuario. - Creación y seguimiento de estrategias digitales para garantizar la calidad y rentabilidad de un proyecto eficaz. - Evaluación e investigación de mercados, en conjunto con el equipo de Social Media; métricas y estándares de usabilidad entre otros datos para evaluar las implicaciones en los proyectos asignados, haciendo recomendaciones de estrategia y creatividad para todo el equipo. ▌EPK → Web Project Manager (UX/UI) June 2014 - December 2014 (7 months) Caracas Area, Venezuela ▌Banco Exterior → Digital Marketing Specialist August 2013 - November 2014 (1 year 4 months) - Diseño de contenido para campañas de marketing digital, BTL, impresos y web. - Liderar los esfuerzos de marketing utilizando nuevos medios y herramientas digitales. - Manejo de forma creativa varias herramientas de marketing en línea, como sitios web, apps y blogs. - Trabajar con diferentes equipos del banco para coordinar actividades de marketing, publicidad y promoción. - Gestionar proyectos digitales ▌Screen Media Group - Agencia Top en Marketing de Innovación Digital 2 years 4 months → Senior Web Developer January 2013 - August 2013 (8 months) Development team leader for local and international high-level brands. eCommerce specialist for retail, food and logistics industries. → Junior Web Developer May 2011 - December 2012 (1 year 8 months) Caracas, Venezuela ▌Proseguros → IT Analyst April 2008 - May 2009 (1 year 2 months) Caracas, Venezuela Technical support to stakeholders, local network maintenance, computer setting. Install applications, servers install and setup. Inventory management, Web Development and Design support.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/c7505b5e20edd564dc000d65f479a1e5/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. 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