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A pro-active, creative and user-centric product designer.
An extrovert, perceptive hybrid visualizer with 15 years of HCI and creative leadership experience and an impeccable eye for detail. I possess excellent interpersonal, presentation, analytical and communication skills, with a gift of innovation and broad spectrum of design capabilities.
Key Proficiency :
+ Creative Direction
+ UCD, UI/UX Product Designs
+ User Interface Design
+ Typeface and Typography
+ Visual Design Production
+ Elements and Components
+ Front-end Design Engineering
+ Empathy and Journey Map
+ Service / Product Blueprint
+ Information Architecture
+ Wireframing and Prototyping
+ Brand Identity Design
+ Digital and Offset Lithography Print Design
+ Digital Print
+ Brochure
+ Leaflets
+ Cards
+ Office Equipment
+ Packaging
+ Pre-Process
+ Post-Process
+ Animation and Presentations
+ Adobe Animate
+ Powerpoint
+ Adobe After Effects
+ Agile and Lean Projects Management
+ Teams Management
+ Product Timeline and Roadmap
+ Costs and Benefits Analysis
+ Collaborative Creativity
+ Photography and Editing
+ Mentor, Train, Lead
+ Quality Assurance","rawText":"CREATIVE DIRECTOR, PRODUCT DESIGNER A pro-active, creative and user-centric product designer. An extrovert, perceptive hybrid visualizer with 15 years of HCI and creative leadership experience and an impeccable eye for detail. I possess excellent interpersonal, presentation, analytical and communication skills, with a gift of innovation and broad spectrum of design capabilities. Key Proficiency : + Creative Direction + UCD, UI/UX Product Designs + User Interface Design + Typeface and Typography + Visual Design Production + Elements and Components + Front-end Design Engineering + Empathy and Journey Map + Service / Product Blueprint + Information Architecture + Wireframing and Prototyping + Brand Identity Design + Digital and Offset Lithography Print Design + Digital Print + Brochure + Leaflets + Cards + Office Equipment + Packaging + Pre-Process + Post-Process + Animation and Presentations + Adobe Animate + Powerpoint + Adobe After Effects + Agile and Lean Projects Management + Teams Management + Product Timeline and Roadmap + Costs and Benefits Analysis + Collaborative Creativity + Photography and Editing + Mentor, Train, Lead + Quality Assurance","canEdit":false,"editUrl":"https://www.workana.com/freelancer/c877464d20af8435f7fdc2b0004ef3df/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"1.1 - Key Achievement:
--------------------
Lantern BI (UI, UX on Desktop, Web and Mobile), Modemetric CMS Website, Lean Department Process, Whiteboard Anime’s

1.2 - Key Proficiency:
--------------------
Creative Direction, User-centric Designs, Human-Computer Interaction, Product Design, Brand Design, Digital and Print Design, Animation and Presentations, Photography and Editing, Mentor, Train, Lead, Quality Assurance

1.3 - Management Skills:
--------------------
Projects and Team, Product Roadmap, Costs and Benefits Analysis, Agile and Lean Processes, Collaborative Creativity

1.4 - Product Design Skills:
--------------------
UX- User Experience, Empathy and Journey Map, Service / Product Blueprint, Information Architecture, Wireframing and Prototyping
UI - User Interface Design, Typeface and Typograph, Visual Design Production, Elements and Components, Front-end Enginnering

1.5 - Print Design Skills:
--------------------
Digital Print, Offset lithography, Color Models, Pre-Process, Post-Process

1.6 - Tools:
--------------------
Adobe CC, XD, Axure RP, Balsamiq, MS Office and Visio, Project Management tools, HTML 5.0, CSS3.0, BOOTSTRAP, DNN

2 - Experience:
===================================

2.1 - Creative Director, Manager | Modemetric (Pvt.) Ltd. | Oct 2011 - Present
--------------------
As the head of design and UI/UX specialist at the BI startup firm, using lean and agile team management practices, I utilized my creative skills passionately, wearing many hats at times to research, innovate and visualize for productive outcomes and timely results.
i - Designed exceptional user-centric product design (UCD) for desktop, web and mobile applications:
ii - Beginning with user and competitor research, customer journey’s to wireframing, delivering final UI/UX,IxD design, prototypes and documentation.
iii - Collaborated and supervised the implementation, QC and testing of product and projects for standard compliant, optimized, cross platform, browser and device specific of interfaces and experience throughout the product lifecycle.
iv - Provided data driven customer experience solutions for complex UI/UX/IxD problems.
v - Planned, implemented and supervised the processes, standards and quality of UI/UX/IxD and front-end development across platforms, browsers and device specific implementations for deliverables and teams.
vi - Created, designed and directed creative efforts for company’s brand designs.
vii - Created the brand identity, branding design guidelines.
viii - Designed and implemented corporate website and customer support applications UI/UX, information architecture, theme and front-end development.
ix - Worked on SEO, SEM, print and presentational designs.
x - Delivered high quality designs for brochures, leaflets, packaging, standees, banners and give away items.
xi - Planned, implemented, managed and coordinated with vendors for materials and paper selection, pre-press and post-press QC for high end lithography and digital prints manufacturing.
xii - Designed the sales and marketing presentations, application architecture explainer presentations and directed the white board animations design and story boarding.
xiii - Planned and collaborated with key stakeholders and teams for product research, design and project management.
xiv - Managed and executed social events in coordination with administrative department and supervised corporate, outdoor and social event photography.

2.2 - Projects/Products UI/UX Design Consultant | CTO 24/7 (Pvt.) Ltd. | Mar 2014 - Jun 2015
--------------------
I worked with various lean/agile teams on a variety of products design projects. I was hired to deliver effective resolutions for interface, experience and interaction designs.
Delivered product UI/UX design solutions for responsive web applications.
i - Supervised development teams for optimized implementation, practices and delivery of Bootstrap, HTML 5/CSS 3.0 responsive front-end engineering with standard compliant web page implementations across devices and browsers.
ii - Provided solutions for complex customer experience scenarios consistent with client’s brand guidelines.
iii - Designed UI/UX and Implemented HTML/CSS for the company’s corporate website.

2.3 - Creative Director | Experts Desk | Jan 2011 - Aug 2011
--------------------
As a partner and owner, I applied my creative directing and entrepreneurial skills in a variety of roles and contributed to company brand and policies design to manage the products and services.
i - Provided bespoke products UI/UX, front-end, web, mobile, print and brand design solution for a vast array fintech, analytics, social, educational, healthcare, law firms, portfolio industries.
ii - Liaised with clients for projects, products requirements and branding strategy.
iii - Implemented and supervised teams for standard compliant practices for design strategy, quality-controlled deliverables.
Directed the crew from ground up training to immaculate design solutions for first-rate output.

2.4 - Senior Creative Designer | CTO 24/7 (Pvt.) Ltd. (Steward Inc. Owned) | Jun 2008 - Dec 2010
--------------------
Working primarily as a UI designer and front-end engineer at the IT solution and services provider firm, I got to work with clients such as Stewart, Iteba, Norton Security.
i - Deliver bespoke product UI design for CMS, HR, ERP, PMS, CS, DNN applications and web standard compliant front-end themes, skins and application prototypes for ii - Bootstrap, ExtJS and Silverlight framework fron-end implementation.
iii - Worked on in-house web applications, projects and research.
iv - Collaborated with teams and clients on requirements, solutions and high-end product designs and deliverables.

2.5 - Lead Creative Designer | Cresset Technologies | Jan 2007 - May 2008
--------------------
I joined as a creative designer and was promoted to lead for consistency and management abilities to deliver high-end creative ideas and design solutions to clients in the US. I lead a team of 6 to deliver:
i - Created and Managed UI and front-end implementation for website and applications.
ii - Deliver Multimedia, branding, animations, iconography, print and artwork designs.
iii - Collaborate with project managers and clients for requirement analysis.
iv - Implement quality standards for designs, artworks, HTML/CSS prototyping, teams.
v - Led and trained the team on productive design practices and processes.

2.6 - Graphics Designer | Craniumsoft (Pvt.) Ltd | Jul 2004 - Jan 2007
--------------------
I started my career as a UI designer working on an ERP solution at this firm and gained significant experience and knowledge.
i - Produced UI designs and front-end HTML/CSS for ERP, Postal Insurance, Industrial and Fintech software applications.
ii - Expedited the products requirement gathering, analysis and design for products design and implementation lifecycle.
iii - Implemented flash animated website, multimedia presentations, animations design and HTML/CSS implementation.
iv - Designed branding and print related artworks.

2.7 - Senior Marketing Executive | Event and Conference International (ECI) Pvt. Ltd. | Mar 2004 - Jun 2004
--------------------
I was initially recruited for PITEX event during studies and offered a job in the company for events strategy, planning, management and marketing in Lahore.
Performed sales, marketing, promotional activities and contact potential sponsors.
i - Managed and executed several events for various industries.
ii - Monitored and Inspected timely assembly of stall/booth structure.
iii - Maintained event record, timeline/ schedules.
iv - Conducted volunteer trainings.

2.8 - Designer (Intern) | Signal Communications | Jul 2003 - Dec 2003
--------------------
I joined the firm launching a new newspaper and a magazine. I gained a considerable knowledge of designing for print, pre and post production processes.
i - Designed layouts using Corel Draw, Adobe Photoshop, In-design and QuarkXPress.
ii - Manufactured high-quality print-ready files after screening, layout design, typesetting, proofreading, proofing, used for the final printing.
iii - Spot and process color proofing for screening of final designs, images and artworks
Post-print quality assurance.

2.9 - Remote, Freelance Work | Various Clients, Companies and Individuals | Jul 2005 - May 2012
--------------------
I have worked with various clients from across the globe working on UI/UX, print, multimedia, illustrative and other artwork design projects.
i - Designed UI/UX and developed front-end for browser based social, educational, healthcare, lawyer, product, portfolio-based applications and websites.
ii - Created UI design and front-end development for paralellex web sites and pages for marketers.
iii - Brand and packaging designs.
iv - Animated marketing banners and presentations.

3 - Certification & Courses
===================================
1- Adobe CC Training - Jan, 2014
2- User Experience Insights - Dec, 2017
3- UX Design: Dec, 2017 Jan, 2018
3.1- Overview
3.2- Analyzing User Data
4- Experts Rating Assessment: Nov, 2009
4.1- Adobe Photoshop CS3 Test - 96% - TOP 10%
4.2- CSS 2.0 Test - 88% - TOP 20%
4.3-English Basic Skills Test - 65% -

4 - Workshops and Seminars
===================================
1- Authoring Web applications Tips and Tricks, Presented at Modemetric (Pvt.) Ltd., 2013
2- DOT NET NUKE 5.0 - DNN Workshop, Presenter: Waheed Ahmad at Modemetric (Pvt.) Ltd., 2012
3- Authoring WEB 2.0 applications in XHTML/CSS Workshop, Presenter: Hassan Rai at CTO 24/7 (Private) Limited, 2010
4- DOT NET NUKE 1.0 - DNN Workshop at CTO 24/7 (Private) Limited, 2009
5- Lahore Bloggers Meetup & Seminar, Organizer: Google at LUMS, 2008","rawText":"1.1 - Key Achievement: -------------------- Lantern BI (UI, UX on Desktop, Web and Mobile), Modemetric CMS Website, Lean Department Process, Whiteboard Anime’s 1.2 - Key Proficiency: -------------------- Creative Direction, User-centric Designs, Human-Computer Interaction, Product Design, Brand Design, Digital and Print Design, Animation and Presentations, Photography and Editing, Mentor, Train, Lead, Quality Assurance 1.3 - Management Skills: -------------------- Projects and Team, Product Roadmap, Costs and Benefits Analysis, Agile and Lean Processes, Collaborative Creativity 1.4 - Product Design Skills: -------------------- UX- User Experience, Empathy and Journey Map, Service / Product Blueprint, Information Architecture, Wireframing and Prototyping UI - User Interface Design, Typeface and Typograph, Visual Design Production, Elements and Components, Front-end Enginnering 1.5 - Print Design Skills: -------------------- Digital Print, Offset lithography, Color Models, Pre-Process, Post-Process 1.6 - Tools: -------------------- Adobe CC, XD, Axure RP, Balsamiq, MS Office and Visio, Project Management tools, HTML 5.0, CSS3.0, BOOTSTRAP, DNN 2 - Experience: =================================== 2.1 - Creative Director, Manager | Modemetric (Pvt.) Ltd. | Oct 2011 - Present -------------------- As the head of design and UI/UX specialist at the BI startup firm, using lean and agile team management practices, I utilized my creative skills passionately, wearing many hats at times to research, innovate and visualize for productive outcomes and timely results. i - Designed exceptional user-centric product design (UCD) for desktop, web and mobile applications: ii - Beginning with user and competitor research, customer journey’s to wireframing, delivering final UI/UX,IxD design, prototypes and documentation. iii - Collaborated and supervised the implementation, QC and testing of product and projects for standard compliant, optimized, cross platform, browser and device specific of interfaces and experience throughout the product lifecycle. iv - Provided data driven customer experience solutions for complex UI/UX/IxD problems. v - Planned, implemented and supervised the processes, standards and quality of UI/UX/IxD and front-end development across platforms, browsers and device specific implementations for deliverables and teams. vi - Created, designed and directed creative efforts for company’s brand designs. vii - Created the brand identity, branding design guidelines. viii - Designed and implemented corporate website and customer support applications UI/UX, information architecture, theme and front-end development. ix - Worked on SEO, SEM, print and presentational designs. x - Delivered high quality designs for brochures, leaflets, packaging, standees, banners and give away items. xi - Planned, implemented, managed and coordinated with vendors for materials and paper selection, pre-press and post-press QC for high end lithography and digital prints manufacturing. xii - Designed the sales and marketing presentations, application architecture explainer presentations and directed the white board animations design and story boarding. xiii - Planned and collaborated with key stakeholders and teams for product research, design and project management. xiv - Managed and executed social events in coordination with administrative department and supervised corporate, outdoor and social event photography. 2.2 - Projects/Products UI/UX Design Consultant | CTO 24/7 (Pvt.) Ltd. | Mar 2014 - Jun 2015 -------------------- I worked with various lean/agile teams on a variety of products design projects. I was hired to deliver effective resolutions for interface, experience and interaction designs. Delivered product UI/UX design solutions for responsive web applications. i - Supervised development teams for optimized implementation, practices and delivery of Bootstrap, HTML 5/CSS 3.0 responsive front-end engineering with standard compliant web page implementations across devices and browsers. ii - Provided solutions for complex customer experience scenarios consistent with client’s brand guidelines. iii - Designed UI/UX and Implemented HTML/CSS for the company’s corporate website. 2.3 - Creative Director | Experts Desk | Jan 2011 - Aug 2011 -------------------- As a partner and owner, I applied my creative directing and entrepreneurial skills in a variety of roles and contributed to company brand and policies design to manage the products and services. i - Provided bespoke products UI/UX, front-end, web, mobile, print and brand design solution for a vast array fintech, analytics, social, educational, healthcare, law firms, portfolio industries. ii - Liaised with clients for projects, products requirements and branding strategy. iii - Implemented and supervised teams for standard compliant practices for design strategy, quality-controlled deliverables. Directed the crew from ground up training to immaculate design solutions for first-rate output. 2.4 - Senior Creative Designer | CTO 24/7 (Pvt.) Ltd. (Steward Inc. 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