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Poseo un alto grado de responsabilidad, ética, creatividad, proactividad, compromiso y habilidades innatas para trabajar en equipo y saber comunicar. Mi labor se orienta a facilitar procesos de cambio organizacional, y a desarrollar políticas y estrategias comunicacionales. Entre mis competencias destacan saber escuchar, crear, articular y comunicar en forma efectiva y oportuna los planes acordados. Soy hábil para adaptarme a los cambios, aprender rápido, estar siempre a la vanguardia, siendo capaz de liderar y desarrollar proyectos de amplia cobertura y complejidad.
Poseo experiencia en elaboración de contenidos para diferentes formatos, tales como: sitios web, redes sociales (twitter/facebook), radio, televisión, diarios, revistas y newsletter.","rawText":"Soy periodista con 10 años de experiencia en el campo de las comunicaciones corporativas, marketing, relaciones públicas y medios de comunicación. Poseo un alto grado de responsabilidad, ética, creatividad, proactividad, compromiso y habilidades innatas para trabajar en equipo y saber comunicar. Mi labor se orienta a facilitar procesos de cambio organizacional, y a desarrollar políticas y estrategias comunicacionales. Entre mis competencias destacan saber escuchar, crear, articular y comunicar en forma efectiva y oportuna los planes acordados. Soy hábil para adaptarme a los cambios, aprender rápido, estar siempre a la vanguardia, siendo capaz de liderar y desarrollar proyectos de amplia cobertura y complejidad. Poseo experiencia en elaboración de contenidos para diferentes formatos, tales como: sitios web, redes sociales (twitter/facebook), radio, televisión, diarios, revistas y newsletter.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/cc32370291ca2598f9cf05f5f304f2b9/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"1. Fundación Puente - Santiago
Institución sin fines de lucro que trabaja con jóvenes en vulnerabilidad social para contribuir a su permanencia en la educación superior en Santiago.
Cargo: Jefe de Comunicaciones y Marketing
Fecha: Enero 2010, a la fecha.

Funciones:
•    Responsable del desarrollo de políticas y estrategias de comunicación interna, externa y de marketing de la organización.
•    Crea, administra y elabora contenidos estratégicos para sitio web, redes sociales, videos institucionales, newsletter y todo soporte activo al servicio de los públicos de interés.
•    Gestiona plan de medios y prensa.
•    Se encarga de desarrollar campañas de comunicaciones y marketing viral.
•    Dirige y produce videos corporativos, y elabora guiones audiovisuales.
•    Difunde misión y valores institucionales entre sus públicos de interés y genera estrategias para su promoción.
•    Crea e implementa campañas de fidelización para socios, beneficiarios, proveedores y públicos de interés.
•    Desarrolla procedimientos de mejora en atención de clientes y capacita a los responsables directos.
•    Elabora y aplica encuestas de satisfacción.
•    Elabora Memoria Anual 2011.
•    Representa a la institución ante los medios de comunicación nacionales, empresas y red de voluntarios corporativos ( Ej: CCU, Larraín Vial, Andueza Patrimonios, Minera Escondida, Ariztía, Cines Movieland, Holding Iberoamerican, Copesa, El Mercurio, Comunidad de Organizaciones Solidarias, Trabajando.com, Mineduc, JUNAEB, Red Iglesia, Caritas Chile, CONACE, entre otros relacionados con la Educación Superior, RSE y ayuda social).
•    Genera redes de apoyo para el estudiante a través de instituciones gubernamentales, empresas, comunidad local, medios de comunicación y personas naturales.

Logros: Alto grado de visibilidad en la opinión pública, alto grado de reconocimiento de la labor institucional por parte de los beneficiarios, aumento de su participación e identificación. Incremento en el número de seguidores, apoyo de rostros públicos y embajadores. Crecimiento de donaciones y financiamiento para la institución, lo que implica mejorar la ayuda entregada a los beneficiarios, así como la posibilidad de entregar más becas de apoyo entre 2011 y 2013. Cambio de imagen corporativa en 2010, adecuada a los requerimientos de la organización y cambio organizacional e implementación de sistemas para mejorar los procesos internos, programas de formación y otros sistemas que afectan el desarrollo de la entidad y su comunidad.

Premio Oro a campaña publicitaria 2012, “La Carrera Más Difícil del Mundo”, Festival ACHAP.
Rostro de la campaña “Cuaresma de Fraternidad 2012”, realizada por Caritas Chile.
Premio Ciudad 2010, otorgado por Fundación Futuro.
Premio Oro a campaña publicitaria 2010, otorgado por el Festival ACHAP.

2. CM Comunicaciones - Santiago
Consultora de comunicaciones corporativas, RR.PP., MK y organización de eventos – Santiago.
Clientes: Minera Escondida, Mineduc, Bata Chile, Nestlé, Volkswagen Chile, TransTel, Airpac International y Viña Casa Marín.
Cargo: Periodista
Fecha: Marzo 2005 - Dic. 2009

Funciones:

•    Atiende demandas comunicacionales internas y externas de las organizaciones, diseñando y entregando herramientas estratégicas globales de comunicación corporativa, manejo de RR.PP. y prensa.
•    Orienta diseños de mensajes, selecciona y elabora contenidos para su difusión interna y externa.
•    Aplica instrumentos de investigación para diagnósticos organizacionales.
•    Organiza talleres, charlas, seminarios y capacitaciones para clientes internos y externos.
•    Coordina a nivel regional, comunal y local programas de RSE y grupos de trabajo, según el proyecto, como por ejemplo: Nutrimóvil de Nestlé, con 15 escuelas públicas de la Región Metropolitana, la red de voluntarios angloparlante del programa “Inglés Abre Puertas” del Mineduc.
•    Administra y produce contenidos para newsletters, sitios WEB, revistas institucionales y memorias anuales.
•    Produce eventos corporativos, como lanzamientos de productos, empresas, capacitaciones, desayunos, almuerzos, conferencias de prensa.
•    Atiende demandas en manejo de crisis y capacita a voceros en manejo de medios.

Logros: amplia cobertura de noticias y/o eventos de clientes en los distintos medios nacionales; posicionamiento y liderazgo de opinión de sus representantes; desarrollo efectivo de la comunicación a nivel interno; administración y desarrollo de soportes comunicacionales, como boletines, newsletter, revistas, videos, paneles, intranet y portales web; establecimiento de políticas comunicacionales y desarrollo de cultura corporativa.

3.- CIJ - Fundación Paula Jaraquemada - Los Andes
Cargo: Periodista
Fecha: Febrero 2003 a Febrero 2004

Funciones:

•    Apoya la elaboración y ejecución del plan de comunicación interna de la organización.
•    Administra canales internos de comunicación.
•    Atiende demandas en manejo de crisis y capacita a voceros en manejo de medios.
•    Fortalece el trabajo en redes, estableciendo relaciones comunitarias para la Promoción y Difusión de los Derechos de la Infancia con Medios de Comunicación Comunales, Codelco Chile División Andina, Consultorio, Municipalidad, Policía de Investigaciones, Bomberos, Carabineros, PREVIENE, Prodemu, SERNAM, Escuelas, dueñas de casa, profesionales, grupos infanto –juveniles, entre otros.

4. SODIMAC S.A. – Santiago
Sociedad Distribuidora de Materiales de Construcción. Santiago.
Cargo: Periodista – Departamento Comunicación Interna
Fecha: Febrero a Noviembre de 2002

Funciones:

•    Apoya la realización de diagnóstico organizacional y comunicacional de la empresa.
•    Apoya el desarrollo de proyecto cultural de la empresa, con el objetivo de mejorar la calidad de vida de los trabajadores, creando alianza con el Consejo de la Cultura del Ministerio de Educación.
•    Produce y aplica encuestas y Focus Group para conocer los gustos y preferencias de los trabajadores y enfocar campañas de comunicación interna.
•    Difunde programas de capacitación y prevención de drogas y alcohol al interior de la empresa.

PRÁCTICAS PROFESIONALES

Radio Bío Bío - Enero 2000 - 2002
Productora y redactora de noticias.

ENDESA - Enero 1997 y marzo 1997
Redacta noticias para la revista institucional y la Mutual de trabajadores de Endesa, filiales y afines.

EDIMAX CHILE - Mayo a Agosto 1996
(Representatives Editorial para el PRS Group, Usglassmag y editor Global Beverages)
Corresponsal de prensa en Chile de publicaciones de circulación continentales.
Elabora artículos, monitorea medios y realiza entrevistas con el objeto de analizar y describir la situación en los mercados de Chile y Argentina para los inversores y líderes de opinión en los sectores: automóvil, la construcción, bebidas, vidrio, en los Estados Unidos y otros países.","rawText":"1. Fundación Puente - Santiago Institución sin fines de lucro que trabaja con jóvenes en vulnerabilidad social para contribuir a su permanencia en la educación superior en Santiago. Cargo: Jefe de Comunicaciones y Marketing Fecha: Enero 2010, a la fecha. Funciones: • Responsable del desarrollo de políticas y estrategias de comunicación interna, externa y de marketing de la organización. • Crea, administra y elabora contenidos estratégicos para sitio web, redes sociales, videos institucionales, newsletter y todo soporte activo al servicio de los públicos de interés. • Gestiona plan de medios y prensa. • Se encarga de desarrollar campañas de comunicaciones y marketing viral. • Dirige y produce videos corporativos, y elabora guiones audiovisuales. • Difunde misión y valores institucionales entre sus públicos de interés y genera estrategias para su promoción. • Crea e implementa campañas de fidelización para socios, beneficiarios, proveedores y públicos de interés. • Desarrolla procedimientos de mejora en atención de clientes y capacita a los responsables directos. • Elabora y aplica encuestas de satisfacción. • Elabora Memoria Anual 2011. • Representa a la institución ante los medios de comunicación nacionales, empresas y red de voluntarios corporativos ( Ej: CCU, Larraín Vial, Andueza Patrimonios, Minera Escondida, Ariztía, Cines Movieland, Holding Iberoamerican, Copesa, El Mercurio, Comunidad de Organizaciones Solidarias, Trabajando.com, Mineduc, JUNAEB, Red Iglesia, Caritas Chile, CONACE, entre otros relacionados con la Educación Superior, RSE y ayuda social). • Genera redes de apoyo para el estudiante a través de instituciones gubernamentales, empresas, comunidad local, medios de comunicación y personas naturales. Logros: Alto grado de visibilidad en la opinión pública, alto grado de reconocimiento de la labor institucional por parte de los beneficiarios, aumento de su participación e identificación. Incremento en el número de seguidores, apoyo de rostros públicos y embajadores. Crecimiento de donaciones y financiamiento para la institución, lo que implica mejorar la ayuda entregada a los beneficiarios, así como la posibilidad de entregar más becas de apoyo entre 2011 y 2013. Cambio de imagen corporativa en 2010, adecuada a los requerimientos de la organización y cambio organizacional e implementación de sistemas para mejorar los procesos internos, programas de formación y otros sistemas que afectan el desarrollo de la entidad y su comunidad. Premio Oro a campaña publicitaria 2012, “La Carrera Más Difícil del Mundo”, Festival ACHAP. Rostro de la campaña “Cuaresma de Fraternidad 2012”, realizada por Caritas Chile. Premio Ciudad 2010, otorgado por Fundación Futuro. Premio Oro a campaña publicitaria 2010, otorgado por el Festival ACHAP. 2. CM Comunicaciones - Santiago Consultora de comunicaciones corporativas, RR.PP., MK y organización de eventos – Santiago. Clientes: Minera Escondida, Mineduc, Bata Chile, Nestlé, Volkswagen Chile, TransTel, Airpac International y Viña Casa Marín. Cargo: Periodista Fecha: Marzo 2005 - Dic. 2009 Funciones: • Atiende demandas comunicacionales internas y externas de las organizaciones, diseñando y entregando herramientas estratégicas globales de comunicación corporativa, manejo de RR.PP. y prensa. • Orienta diseños de mensajes, selecciona y elabora contenidos para su difusión interna y externa. • Aplica instrumentos de investigación para diagnósticos organizacionales. • Organiza talleres, charlas, seminarios y capacitaciones para clientes internos y externos. • Coordina a nivel regional, comunal y local programas de RSE y grupos de trabajo, según el proyecto, como por ejemplo: Nutrimóvil de Nestlé, con 15 escuelas públicas de la Región Metropolitana, la red de voluntarios angloparlante del programa “Inglés Abre Puertas” del Mineduc. • Administra y produce contenidos para newsletters, sitios WEB, revistas institucionales y memorias anuales. • Produce eventos corporativos, como lanzamientos de productos, empresas, capacitaciones, desayunos, almuerzos, conferencias de prensa. • Atiende demandas en manejo de crisis y capacita a voceros en manejo de medios. 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