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*Experiencia*

Soy Chief Marketing Officer para ELSERVER.COM y realizo varios trabajos de manera freelance como una manera de mantenerme conectada.
Me gusta enfocar mi trabajo como un todo conectado por lo que puedo aportar tanto desde el plano estratégico como desde lo operativo.
En los últimos años desembarqué fuertemente en la comunicación online (Community Manager, contenidos para Blogs, estrategias de Marketing Online, desarrollo de Blogs) y he realizado tareas de coordinación editorial para publicaciones gráficas. Desarrollo estrategias y planes de marketing y comunicación, armado de campañas de marketing y proyectos de investigación de mercado. Mi trayectoria me ha llevado también a elaborar estrategias de Customer Service y Quality.
Soy inquieta y estoy en permanente formación. Estudié Comunicación en la UBA y Marketing en la UB. Tomé cursos de gestión de proyectos, manejo de equipos, gerenciamiento, web development, edición y redacción.
En 2011 participé como Mentee del programa de Vital Voices Argentina. Formo parte del staff de Barcamp Buenos Aires y de Palermo Valley.","rawText":"Profesional con amplia experiencia en marketing y comunicación tanto en el mundo Online como en el Offline. *Experiencia* Soy Chief Marketing Officer para ELSERVER.COM y realizo varios trabajos de manera freelance como una manera de mantenerme conectada. Me gusta enfocar mi trabajo como un todo conectado por lo que puedo aportar tanto desde el plano estratégico como desde lo operativo. En los últimos años desembarqué fuertemente en la comunicación online (Community Manager, contenidos para Blogs, estrategias de Marketing Online, desarrollo de Blogs) y he realizado tareas de coordinación editorial para publicaciones gráficas. Desarrollo estrategias y planes de marketing y comunicación, armado de campañas de marketing y proyectos de investigación de mercado. Mi trayectoria me ha llevado también a elaborar estrategias de Customer Service y Quality. Soy inquieta y estoy en permanente formación. Estudié Comunicación en la UBA y Marketing en la UB. Tomé cursos de gestión de proyectos, manejo de equipos, gerenciamiento, web development, edición y redacción. En 2011 participé como Mentee del programa de Vital Voices Argentina. Formo parte del staff de Barcamp Buenos Aires y de Palermo Valley.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/cebf1316a8cf9cf8b93f2665e01f8b2a/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"[](http://www.linkedin.com/search?search=&title=CMO&sortCriteria=R&keepFacets=true&currentTitle=C)CMO[ELSERVER.COM](http://www.linkedin.com/company/114742?trk=pro_other_cmpy)

De financiación privada; De 11 a 50 empleados; Sector de Internet

mayo de 2010 – Presente (2 años 3 meses)

Maneja el área de marketing y comunicación de la empresa. Abarca la planificación anual y la definición de acciones para afianzar el posicionamiento de la empresa. Trabaja con su agencia de publicidad para la generación de acciones, coordina y resuelve la logística para los eventos en los que participa la marca como Palermo Valley, AM/PM, BarcampBA, Programa Ejecutivo Universidad de Palermo y eventos y capacitaciones propias. Asimismo, es la responsable directa de las tareas de community management de las cuentas de la empresa en Twitter y Facebook.
Es la encargada de desarrollar alianzas complementarias con empresas del rubro para mejorar la oferta de productos.
Además, coordina al equipo de Atención al Cliente para el cual definió políticas y procedimientos.
Capacitó a toda la empresa en estándares de Calidad de atención.
Forma parte del staff de Barcamp Buenos Aires y colabora con Palermo Valley.

[](http://www.linkedin.com/profile/view?id=52521440&trk=tab_pro#name)[](http://www.linkedin.com/search?search=&title=Socia+-+Coordinadora+y+Editora&sortCriteria=R&keepFacets=true&currentTitle=C)Socia - Coordinadora y Editora[](http://www.linkedin.com/search?search=&currentCompany=C&company=SanTelmoOnline%2Ecom&sortCriteria=R&keepFacets=true)SanTelmoOnline.com

noviembre de 2008 – diciembre de 2010 (2 años 2 meses)

Desde noviembre de 2008 a mayo de 2009 trabajó de manera freelance hasta que se volcó totalmente al proyecto, tarea que desempeñó hasta septiembre de 2010.
Allí cumplió el rol de Editora y Coordinadora, desarrolló contenidos nuevos, organizó las tareas de renovación del sitio y los ajustes en las herramientas que permitieran una navegación más ágil.
Administró los perfiles del sitio en redes sociales.
Realizó una investigación del mercado de la zona que les permitió armar el plan de negocios con el que la empresa ganó el concurso Buenos Aires Emprende del GCBA. Estuvo abocada a asegurar el seguimiento y cumplimiento de las etapas propuestas en el plan de inversión 2010.
Planificó además las acciones de marketing, desarrolló las herramientas de comunicación institucional y trabajó en la estrategia de alianzas.

[](http://www.linkedin.com/profile/view?id=52521440&trk=tab_pro#name)[](http://www.linkedin.com/search?search=&title=Jefa+de+Comunicaci%C3%B3n&sortCriteria=R&keepFacets=true&currentTitle=C)Jefa de Comunicación[Cardón - Cosas Nuestras](http://www.linkedin.com/company/399646?trk=pro_other_cmpy)

De financiación privada; De 51 a 200 empleados; Sector de Industria textil y moda

enero de 2008 – mayo de 2009 (1 año 5 meses)

Era la responsable de la coordinación general de la revista Cosas Nuestras. Esto implicaba la organización de los trabajos de todos los actores (periodistas, ilustradores, fotógrafos, diseñadores gráficos e imprenta) que participaban en la revista así como también la selección de contenidos, edición de artículos y generación de acuerdos con las secretarías de turismo de las provincias para los viajes de relevo (se viajó a La Rioja, Santa Cruz y Tucumán).
Lideró internamente el proyecto “Serie Cardón” de folclore argentino con la empresa discográfica Surco de Gustavo Santaolalla. Trabajó con el equipo de Surco en las tareas de planificación de la serie, generó los informes de gestión de la alianza para la dirección de Cardón y negoció los recursos internos para llevar adelante el proyecto. Colaboró en el armado de la conferencia de prensa de presentación de la colección.
Fue la promotora y responsable del proyecto de renovación integral, el armado de contenidos y la arquitectura del nuevo sitio web de Cardón.
Finalmente se ocupaba de la comunicación interna, el armado de las presentaciones y la coordinación de las acciones con la agencia de prensa.

[](http://www.linkedin.com/profile/view?id=52521440&trk=tab_pro#name)[](http://www.linkedin.com/search?search=&title=Analista+de+producto&sortCriteria=R&keepFacets=true&currentTitle=C)Analista de producto[Mapfre](http://www.linkedin.com/company/8598?trk=pro_other_cmpy)

De financiación privada; De 5.001 a 10.000 empleados; Sector de Seguros

junio de 2007 – diciembre de 2007 (7 meses)

Dio soporte en la Gerencia de Productos de Vida, realizó el procesamiento de nuevas campañas comerciales, acciones de Marketing Directo y Telemarketing. Incorporó nuevas herramientas para administrar la información de manera más ágil. Generó una investigación de marketshare por producto de la compañía y un análisis comparativo de la competencia. Realizó un análisis de comportamiento de productos y productividad de la red. Propuso y presentó un plan para la implementación de un programa de fidelización de productores de seguros y otro para los clientes finales.

[](http://www.linkedin.com/profile/view?id=52521440&trk=tab_pro#name)[](http://www.linkedin.com/search?search=&title=Marketing+Specialist&sortCriteria=R&keepFacets=true&currentTitle=C)Marketing Specialist[BPCO Group](http://www.linkedin.com/company/464477?trk=pro_other_cmpy)

De financiación privada; De 1 a 10 empleados; Sector de Recursos humanos

noviembre de 2004 – junio de 2007 (2 años 8 meses)

Ingresó a The Business Planning Co./ BPCO Group, consultora dedicada a la planificación de negocios, marketing y RRHH para empresas de tecnología, al poco tiempo de que los socios habian iniciado el emprendimiento por sus conocimiento sobre el mercado de IT.
Inicialmente desarrolló las herramientas de comunicación institucional de la consultora, participó en la definición de la arquitectura para el nuevo sitio web, produjo sus contenidos e implementó una rutina de contacto con los clientes mediante un newsletter. Comenzó a participar en investigación de mercados y llegó a liderar con éxito una investigación de mercados de tipo descriptiva/exploratoria para Cisco System (durante un año, con 2 personas a cargo) y el armado de un plan de marketing para un nicho especial de mercado para Lenovo (ocho meses, una persona a cargo). Asimismo, se encargó de la planificación y la logística de eventos con referentes del sector en alianza con la CESSI.

[Analia tiene 1 recomendación](http://www.linkedin.com/profile/view?id=52521440&trk=tab_pro#recommendations) (1 cliente) como:
1º [Daniela Barral](http://www.linkedin.com/profile/view?id=855772&authType=name&authToken=vw1q&goback=%2Enpv_52521440_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1)////

[](http://www.linkedin.com/profile/view?id=52521440&trk=tab_pro#name)[](http://www.linkedin.com/search?search=&title=Business+Developer&sortCriteria=R&keepFacets=true&currentTitle=C)Business Developer[Mobilenik](http://www.linkedin.com/company/300868?trk=pro_other_cmpy)

De financiación privada; De 11 a 50 empleados; Sector de Programas informáticos

febrero de 2003 – junio de 2004 (1 año 5 meses)

Su tarea consistía en planificar y ejecutar investigaciones de tipo descriptivas /exploratorias. Con la información y evaluación del mercado a atacar, realizaba las tareas de prospección y manejo de cuentas hasta que se convertían en clientes. Asimismo, se ocupaba de las acciones de comunicación, desarrollaba los contenidos institucionales y de productos. Se encargó de la organización de charlas y la logística para la participación en ferias (Rural y Feriagro)","rawText":"[](http://www.linkedin.com/search?search=&title=CMO&sortCriteria=R&keepFacets=true¤tTitle=C)CMO[ELSERVER.COM](http://www.linkedin.com/company/114742?trk=pro_other_cmpy) De financiación privada; De 11 a 50 empleados; Sector de Internet mayo de 2010 – Presente (2 años 3 meses) Maneja el área de marketing y comunicación de la empresa. Abarca la planificación anual y la definición de acciones para afianzar el posicionamiento de la empresa. Trabaja con su agencia de publicidad para la generación de acciones, coordina y resuelve la logística para los eventos en los que participa la marca como Palermo Valley, AM/PM, BarcampBA, Programa Ejecutivo Universidad de Palermo y eventos y capacitaciones propias. Asimismo, es la responsable directa de las tareas de community management de las cuentas de la empresa en Twitter y Facebook. Es la encargada de desarrollar alianzas complementarias con empresas del rubro para mejorar la oferta de productos. Además, coordina al equipo de Atención al Cliente para el cual definió políticas y procedimientos. Capacitó a toda la empresa en estándares de Calidad de atención. Forma parte del staff de Barcamp Buenos Aires y colabora con Palermo Valley. 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Estuvo abocada a asegurar el seguimiento y cumplimiento de las etapas propuestas en el plan de inversión 2010. Planificó además las acciones de marketing, desarrolló las herramientas de comunicación institucional y trabajó en la estrategia de alianzas. [](http://www.linkedin.com/profile/view?id=52521440&trk=tab_pro#name)[](http://www.linkedin.com/search?search=&title=Jefa+de+Comunicaci%C3%B3n&sortCriteria=R&keepFacets=true¤tTitle=C)Jefa de Comunicación[Cardón - Cosas Nuestras](http://www.linkedin.com/company/399646?trk=pro_other_cmpy) De financiación privada; De 51 a 200 empleados; Sector de Industria textil y moda enero de 2008 – mayo de 2009 (1 año 5 meses) Era la responsable de la coordinación general de la revista Cosas Nuestras. 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Finalmente se ocupaba de la comunicación interna, el armado de las presentaciones y la coordinación de las acciones con la agencia de prensa. [](http://www.linkedin.com/profile/view?id=52521440&trk=tab_pro#name)[](http://www.linkedin.com/search?search=&title=Analista+de+producto&sortCriteria=R&keepFacets=true¤tTitle=C)Analista de producto[Mapfre](http://www.linkedin.com/company/8598?trk=pro_other_cmpy) De financiación privada; De 5.001 a 10.000 empleados; Sector de Seguros junio de 2007 – diciembre de 2007 (7 meses) Dio soporte en la Gerencia de Productos de Vida, realizó el procesamiento de nuevas campañas comerciales, acciones de Marketing Directo y Telemarketing. Incorporó nuevas herramientas para administrar la información de manera más ágil. Generó una investigación de marketshare por producto de la compañía y un análisis comparativo de la competencia. Realizó un análisis de comportamiento de productos y productividad de la red. Propuso y presentó un plan para la implementación de un programa de fidelización de productores de seguros y otro para los clientes finales. [](http://www.linkedin.com/profile/view?id=52521440&trk=tab_pro#name)[](http://www.linkedin.com/search?search=&title=Marketing+Specialist&sortCriteria=R&keepFacets=true¤tTitle=C)Marketing Specialist[BPCO Group](http://www.linkedin.com/company/464477?trk=pro_other_cmpy) De financiación privada; De 1 a 10 empleados; Sector de Recursos humanos noviembre de 2004 – junio de 2007 (2 años 8 meses) Ingresó a The Business Planning Co./ BPCO Group, consultora dedicada a la planificación de negocios, marketing y RRHH para empresas de tecnología, al poco tiempo de que los socios habian iniciado el emprendimiento por sus conocimiento sobre el mercado de IT. 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