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IT area, working with the different market BI tools, managing, installing or developing ETLs and analytic
dashboards for the decision making of different kind of organizations. Implementing automatization
processes to simplify the operation of the companies with Power Automation tool. Installing, upgrading
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Data Intelligence Manager
Responsible for the Business Intelligence, RPA Automation, Master Data, SAP Security and SAP Basis.
• Business Intelligence
o Creation of analytics dashboards on the QlikSense platform for the following areas: Supply
Chain, Commercial, CXP, CXC, Inventory, Procurement, Finance, IT, Legal, social media,
Team Management, Master Data, Procurement and Marketing, number of dashboards built
60, data processing 350.
o Creation of the supplier and branch portal with which Qliksense can be operated
externally using Angular and Nodejs which generates 5 million revenue for the company
per year and gives low-cost access to more than 400 users.
o Creation of streamline models for the payment of promotions, deliveries and logistical
support. These models made the payment of suppliers more efficient, translating into
millions of pesos that are recovered at the end of each month based on the agreements
with each supplier.
o I activated a Qlik model that analyzes the delivery information of eCommerce orders to
find out how this process is working in each of the branches. This board has managed to
find areas for improvement for the system and process.
o In the supply chain area, the assortment of the branches is managed thanks to a model
that combines forecasting, stocks, purchases, and sales to find the precise assortment for
each one of the branches.
o Migration of the QlikSense BI platform to the Qlik private cloud – Qlik Saas activating new
functionality such as Alerting, Reporting, Insight Bots, etc…, this migration helped to have
a greater number of active users due to negotiating changes in types of licenses and having
the possibility of increasing boards without having more infrastructure.
o Information management for data delivery to Rappi, Uber and Corner every two hours
regarding prices, promotions, materials and inventory, additionally I have the analysis of
sales derived from these channels. This process is automated with RPA that makes the
user self-sufficient in terms of change in the catalogs of each delivery.
o Creation of models in Python for the analysis of Market Basket and Forecast.
o I activated the Qlik Machine Learning tool called AutoML to generate sales prediction
models.
o Sending to Suppliers, General Management and the entire La Europea organization the
information necessary for decision making through the NPrintng tool, we send
approximately 5,000 emails with information a week.
• RPA Automation
o Enabling Power Platform technology for process automation, we currently use Kaizala,
Power Apps, Power Automate, Teams, Office, SAP and other tools to optimize workflows
and repetitive processes, we have automated more than 40 processes.
• Master Data
o Generation of policy, process and formats (DAMA Methodology) for the correct
administration of Master Data within the different platforms that are in La Europea: SAP
S/4 HANA, SAP EWM, SAP CAR, Open Bravo (Point of Sale), Qlik and Magento (eCommerce),
approximate number per month:
▪ 510 promotions
▪ 50,000 price changes.
▪ 150 new materials.
▪ 4,500 cost changes.
▪ 150 suppliers.
▪ The management of this process is automated through RPA, in 2022 we have
processed 6,400 requests.
• SAP Security
o Enabling Security by Role - Function for the areas of Branches, Cedis and Corporate.
• SAP Basis
o Participate in the definition and implementation of the SAP Center of Excellence that
manages the processes, changes, architecture, updates and support of the entire SAP
platform.
o Administration of SAP platform equipment (HANA, EWM, CAR, PO, SOLMAN,
WEBDISPACHERS and FIORI).
o Migration of the entire SAP Platform from HEC (Hana Enterprise Cloud) to Google GCP.
• Others
o I am currently implementing the Emarsys platform for data management under an
Omnichannel scheme, one of the main objectives of this project is to know the customer's
consumption habits.
o Enabling help desk, administration tool and user support process for IT services in
accordance with ITIL regulatory framework, number of tickets received 1,200 per month.
I have done this activity with three different tools: CA, GLPI and Kaizala. Currently the
help desk is self-managed through an RPA process.
o Management of the IT project portfolio (PMO) as well as the main ITIL process indicators
of La Europea ITIL, this activity is automated with RPA for the management of requests.
o I manage my work teams using the SCRUM methodology and the Microsoft Planner tool,
measuring activities through various Qlik dashboards.

Corporate Kosmos (Cosmopolitan of Polanco) | March 2018 – July 2018
Data Management Manager
• Business Intelligence
o Responsible for the Business Intelligence, Master Data and Security team.
o Installation of QlikSense tool for dashboard generation.
o Creation of analysis dashboards for the financial area to provide business results to the
owners.
o Generation of processes for the delivery and analysis of accounting information for the
audit of the various companies.
o Generation of process and dashboard for the identification of intercompany operations.
o Report mappings and security options for the financial module.

Independent Consultancy | January 2018 – March 2018
Independent Advisor for Qlikview Models
• Business Intelligence
o Creation and support of Karisma Resorts' hospitality dashboards in Qlikview.

Circule K – Marketer Circulo K (Extraser) | June 2017 – January 2018
Sr. Business Intelligence and Master Data Manager
• Business Intelligence
o Responsible for the Business Intelligence and Master Data team (8 elements) for the
management of Analytical and Operational information of Circule K in the areas of
Operation, Finance, Commercial and Management.
o Stabilization and monitoring of the Qlikview analytical tool used for decision making in the
organization (30 dashboards and 50 Data Loads).
o Implementation of the Ritter Mermaid Tool with which commercial information is analyzed
using mathematical algorithms and BigData tools (Delta Master technology).
• Master Data
o Master Data Cleansing:
▪ 7,000 Info Records configured correctly (Supplier - Item Information).
▪ Validation of the data quality of more than 22,000 Articles.
▪ Validation of promotions within the different information systems (loading and
sending of promotions to the point of sale) approximately 3,000 folios per
month.
▪ Review of 60 Points of Sale in relation to Promotions, Articles, Merchandise and
Service Sales.
o Business Process Mapping
▪ Opening of Stores, Registration of Promotions and Reception of Store
Information (Z-Cuts).
o Support to the business area for the detection of erroneously loaded information within
the SAP system.
o Master Data loading optimization project with which a new Centre or Shop can be
generated in a few hours. Three fundamental processes were generated:
o Site Upload and Basic Information, Article Registration for Shops and Promotion
Management

Data Management Professionals (DMP) | July 2013 – June 2017
Chief Operating Officer
• Business Intelligence
o Responsible for the consultancy and project management team for the implementation of
business intelligence tools on different platforms (SAP BW, Oracle, Tableu Qliksense and
Qlikview.
o Responsible for the company's information technology services (Management of 25 people
in the consultancy team).
o Implementation of more than 60 Qlik environments, the most relevance projects are:
▪ Development of a measurement dashboard in Nadro and Noblock in which the sales of
medicines are measured as well as their distribution by sales polygons.
▪ Development of a measurement dashboard for the Teletón event in 2013 and 2014
(Teletómetro), this project was the winner of the social responsibility award at the
Qlikview Global Summit (Qonnections 2014).
▪ Development of a management dashboard for measuring the chemical parameters of
the country's water bodies (lakes, rivers, etc.).
▪ Implementation of Electronic Accounting in Comercial Mexicana.
▪ Migration of Tiendas Extra environments from BW to Qlikview.
▪ Implementation of projects in government for SEP, Banobras, Bansefi, Chamber of
Deputies and Chamber of Senators (financial analysis).
▪ Implementation of Financial Information Consolidation in Qlikview using the Kontroller
tool (Israeli tool) for 20 companies in Mexico, Salvador, Guatemala, Costa Rica and
Brazil.
o Migration of Tiendas Extra to join Circulo K (BW Platform for Development, Quality and
Productive teams).

Corporative Diblo P.L.C (Grupo Modelo Corporate) | July 2000 - June 2013
✓ Business Intelligence Manager – Technical Architect | January 2013 to June 2013
✓ Business Intelligence Manager – BI Technical Architect | October 2008 – January 2013
✓ IT Project Manager | January 2007 – October 2008
✓ IT Project Leader | January 2003 – January 2007
✓ Programmer Analyst | July 2000 – January 2003
• Business Intelligence
o Implementation of SAP BI Mobile tool with the objective of displaying information for
analysis on mobile devices such as IPAD, IPHONE and ANDROID.
o Project to upgrade the business intelligence platform of Grupo Modelo (SAP BW 7.31, SAP
BOE 4.0, SAP Data Services 4.0 and SAP BWA 7.2).
o Implementation of the Qlikview tool for management information dashboards and data
mining.
o Supply Cube Project whose objective is to bring together the sources of information on
incoming goods that Grupo Modelo had, showing them unified in a group of information
boards.
o Implementation of SAP BO Explorer tool for information analysis on mobile devices.
(Competed for the ASUG award).
o MEIC Project - Strategic Model of Commercial Information whose objective is to bring
together all the 5 sources of sales information that Grupo Modelo had, showing it unified
in 6 information boards.
o Implementation of SAP BWA equipment to accelerate business queries through the use of
in-memory technology.
o Implementation of BO tools (WebIntelligence, Xcelsius and Crystal Reports) for reporting
information cubes.
o Implementation of the BO Data Services tool for the extraction, transformation and
loading of data from the systems developed by Grupo Modelo to SAP BW for analysis.
o Member of the 2010 ASUG Best Implementation Award winning META Project as Business
Intelligence Manager in charge of model design (more than 80 information cubes and 200
information queries) and technical architecture of the Business Intelligence platform.
o Development of BW 3.5 Cubes for the analysis of financial information concerning
Accounting Accounts and Costs.
• Technical architecture
o Responsible for the Technical Architecture of the SAP PI, SAP Portal, SAP SUP, SAP Afaria
and SAP ABAP tools.
o Update of the SAP SUP Mobility platform.
o Update of Handheld for sales supervisors.
o Improvements to the Mobility platform and device synchronization for the 487
(HANDHELD) Supervisors were achieved through the SAP SUP version upgrade and
adjustments to the data extraction process using the BI platform.
o Control and definition of the developments generated in ABAP, PI and Portal from the
technical point of view.
• Finance
o Personnel management for project development and maintenance of various systems
(responsible for more than 20 systems) in Java, AS400, Lotus Notes and Hyperion
languages.
o Implementation of the BEA (Oracle) Aqualogic Process Management Tool (BPM) for the
management of Accounts Payable, Accounts Receivable, Treasury, Promotions and
Accounting Policies between the Shared Services Centre and the various companies that
make up Grupo Modelo at the national level.
o Implementation of the Signature technology platform for sending and interacting with einvoicing
self-service chains.
o Implementation of SAP R/3 FI, CO and RE modules for the control of real estate belonging
to Grupo Modelo.
o Implementation of the SAP BW 3.5 tool for the analysis of information relating to real
estate control.
o Development of a system for the approval, budgetary control and execution of Grupo
Modelo's investment projects.
o Development of systems called Paperless Environment to manage the approval of
Stationery Vouchers and Vacation Forms.
o Development of the Expense Control system in Lotus Domino for the control and approval
of advances and vouching of Travel Expenses.
o Development of systems for the Accounting, Treasury and Planning areas on the Diverse
platform.
o Development of systems for the Accounting, Treasury and Planning areas on the Diverse
platform.","rawText":"La Europea | July 2018 to date Data Intelligence Manager Responsible for the Business Intelligence, RPA Automation, Master Data, SAP Security and SAP Basis. • Business Intelligence o Creation of analytics dashboards on the QlikSense platform for the following areas: Supply Chain, Commercial, CXP, CXC, Inventory, Procurement, Finance, IT, Legal, social media, Team Management, Master Data, Procurement and Marketing, number of dashboards built 60, data processing 350. o Creation of the supplier and branch portal with which Qliksense can be operated externally using Angular and Nodejs which generates 5 million revenue for the company per year and gives low-cost access to more than 400 users. o Creation of streamline models for the payment of promotions, deliveries and logistical support. These models made the payment of suppliers more efficient, translating into millions of pesos that are recovered at the end of each month based on the agreements with each supplier. o I activated a Qlik model that analyzes the delivery information of eCommerce orders to find out how this process is working in each of the branches. This board has managed to find areas for improvement for the system and process. o In the supply chain area, the assortment of the branches is managed thanks to a model that combines forecasting, stocks, purchases, and sales to find the precise assortment for each one of the branches. o Migration of the QlikSense BI platform to the Qlik private cloud – Qlik Saas activating new functionality such as Alerting, Reporting, Insight Bots, etc…, this migration helped to have a greater number of active users due to negotiating changes in types of licenses and having the possibility of increasing boards without having more infrastructure. o Information management for data delivery to Rappi, Uber and Corner every two hours regarding prices, promotions, materials and inventory, additionally I have the analysis of sales derived from these channels. This process is automated with RPA that makes the user self-sufficient in terms of change in the catalogs of each delivery. o Creation of models in Python for the analysis of Market Basket and Forecast. o I activated the Qlik Machine Learning tool called AutoML to generate sales prediction models. o Sending to Suppliers, General Management and the entire La Europea organization the information necessary for decision making through the NPrintng tool, we send approximately 5,000 emails with information a week. • RPA Automation o Enabling Power Platform technology for process automation, we currently use Kaizala, Power Apps, Power Automate, Teams, Office, SAP and other tools to optimize workflows and repetitive processes, we have automated more than 40 processes. • Master Data o Generation of policy, process and formats (DAMA Methodology) for the correct administration of Master Data within the different platforms that are in La Europea: SAP S/4 HANA, SAP EWM, SAP CAR, Open Bravo (Point of Sale), Qlik and Magento (eCommerce), approximate number per month: ▪ 510 promotions ▪ 50,000 price changes. ▪ 150 new materials. ▪ 4,500 cost changes. ▪ 150 suppliers. ▪ The management of this process is automated through RPA, in 2022 we have processed 6,400 requests. • SAP Security o Enabling Security by Role - Function for the areas of Branches, Cedis and Corporate. • SAP Basis o Participate in the definition and implementation of the SAP Center of Excellence that manages the processes, changes, architecture, updates and support of the entire SAP platform. o Administration of SAP platform equipment (HANA, EWM, CAR, PO, SOLMAN, WEBDISPACHERS and FIORI). o Migration of the entire SAP Platform from HEC (Hana Enterprise Cloud) to Google GCP. • Others o I am currently implementing the Emarsys platform for data management under an Omnichannel scheme, one of the main objectives of this project is to know the customer's consumption habits. o Enabling help desk, administration tool and user support process for IT services in accordance with ITIL regulatory framework, number of tickets received 1,200 per month. I have done this activity with three different tools: CA, GLPI and Kaizala. Currently the help desk is self-managed through an RPA process. o Management of the IT project portfolio (PMO) as well as the main ITIL process indicators of La Europea ITIL, this activity is automated with RPA for the management of requests. o I manage my work teams using the SCRUM methodology and the Microsoft Planner tool, measuring activities through various Qlik dashboards. Corporate Kosmos (Cosmopolitan of Polanco) | March 2018 – July 2018 Data Management Manager • Business Intelligence o Responsible for the Business Intelligence, Master Data and Security team. o Installation of QlikSense tool for dashboard generation. o Creation of analysis dashboards for the financial area to provide business results to the owners. o Generation of processes for the delivery and analysis of accounting information for the audit of the various companies. o Generation of process and dashboard for the identification of intercompany operations. o Report mappings and security options for the financial module. Independent Consultancy | January 2018 – March 2018 Independent Advisor for Qlikview Models • Business Intelligence o Creation and support of Karisma Resorts' hospitality dashboards in Qlikview. Circule K – Marketer Circulo K (Extraser) | June 2017 – January 2018 Sr. Business Intelligence and Master Data Manager • Business Intelligence o Responsible for the Business Intelligence and Master Data team (8 elements) for the management of Analytical and Operational information of Circule K in the areas of Operation, Finance, Commercial and Management. o Stabilization and monitoring of the Qlikview analytical tool used for decision making in the organization (30 dashboards and 50 Data Loads). o Implementation of the Ritter Mermaid Tool with which commercial information is analyzed using mathematical algorithms and BigData tools (Delta Master technology). • Master Data o Master Data Cleansing: ▪ 7,000 Info Records configured correctly (Supplier - Item Information). ▪ Validation of the data quality of more than 22,000 Articles. ▪ Validation of promotions within the different information systems (loading and sending of promotions to the point of sale) approximately 3,000 folios per month. ▪ Review of 60 Points of Sale in relation to Promotions, Articles, Merchandise and Service Sales. o Business Process Mapping ▪ Opening of Stores, Registration of Promotions and Reception of Store Information (Z-Cuts). o Support to the business area for the detection of erroneously loaded information within the SAP system. o Master Data loading optimization project with which a new Centre or Shop can be generated in a few hours. Three fundamental processes were generated: o Site Upload and Basic Information, Article Registration for Shops and Promotion Management Data Management Professionals (DMP) | July 2013 – June 2017 Chief Operating Officer • Business Intelligence o Responsible for the consultancy and project management team for the implementation of business intelligence tools on different platforms (SAP BW, Oracle, Tableu Qliksense and Qlikview. o Responsible for the company's information technology services (Management of 25 people in the consultancy team). o Implementation of more than 60 Qlik environments, the most relevance projects are: ▪ Development of a measurement dashboard in Nadro and Noblock in which the sales of medicines are measured as well as their distribution by sales polygons. ▪ Development of a measurement dashboard for the Teletón event in 2013 and 2014 (Teletómetro), this project was the winner of the social responsibility award at the Qlikview Global Summit (Qonnections 2014). ▪ Development of a management dashboard for measuring the chemical parameters of the country's water bodies (lakes, rivers, etc.). ▪ Implementation of Electronic Accounting in Comercial Mexicana. ▪ Migration of Tiendas Extra environments from BW to Qlikview. ▪ Implementation of projects in government for SEP, Banobras, Bansefi, Chamber of Deputies and Chamber of Senators (financial analysis). ▪ Implementation of Financial Information Consolidation in Qlikview using the Kontroller tool (Israeli tool) for 20 companies in Mexico, Salvador, Guatemala, Costa Rica and Brazil. o Migration of Tiendas Extra to join Circulo K (BW Platform for Development, Quality and Productive teams). Corporative Diblo P.L.C (Grupo Modelo Corporate) | July 2000 - June 2013 ✓ Business Intelligence Manager – Technical Architect | January 2013 to June 2013 ✓ Business Intelligence Manager – BI Technical Architect | October 2008 – January 2013 ✓ IT Project Manager | January 2007 – October 2008 ✓ IT Project Leader | January 2003 – January 2007 ✓ Programmer Analyst | July 2000 – January 2003 • Business Intelligence o Implementation of SAP BI Mobile tool with the objective of displaying information for analysis on mobile devices such as IPAD, IPHONE and ANDROID. o Project to upgrade the business intelligence platform of Grupo Modelo (SAP BW 7.31, SAP BOE 4.0, SAP Data Services 4.0 and SAP BWA 7.2). o Implementation of the Qlikview tool for management information dashboards and data mining. o Supply Cube Project whose objective is to bring together the sources of information on incoming goods that Grupo Modelo had, showing them unified in a group of information boards. o Implementation of SAP BO Explorer tool for information analysis on mobile devices. (Competed for the ASUG award). o MEIC Project - Strategic Model of Commercial Information whose objective is to bring together all the 5 sources of sales information that Grupo Modelo had, showing it unified in 6 information boards. o Implementation of SAP BWA equipment to accelerate business queries through the use of in-memory technology. o Implementation of BO tools (WebIntelligence, Xcelsius and Crystal Reports) for reporting information cubes. o Implementation of the BO Data Services tool for the extraction, transformation and loading of data from the systems developed by Grupo Modelo to SAP BW for analysis. o Member of the 2010 ASUG Best Implementation Award winning META Project as Business Intelligence Manager in charge of model design (more than 80 information cubes and 200 information queries) and technical architecture of the Business Intelligence platform. o Development of BW 3.5 Cubes for the analysis of financial information concerning Accounting Accounts and Costs. • Technical architecture o Responsible for the Technical Architecture of the SAP PI, SAP Portal, SAP SUP, SAP Afaria and SAP ABAP tools. o Update of the SAP SUP Mobility platform. o Update of Handheld for sales supervisors. o Improvements to the Mobility platform and device synchronization for the 487 (HANDHELD) Supervisors were achieved through the SAP SUP version upgrade and adjustments to the data extraction process using the BI platform. o Control and definition of the developments generated in ABAP, PI and Portal from the technical point of view. • Finance o Personnel management for project development and maintenance of various systems (responsible for more than 20 systems) in Java, AS400, Lotus Notes and Hyperion languages. o Implementation of the BEA (Oracle) Aqualogic Process Management Tool (BPM) for the management of Accounts Payable, Accounts Receivable, Treasury, Promotions and Accounting Policies between the Shared Services Centre and the various companies that make up Grupo Modelo at the national level. o Implementation of the Signature technology platform for sending and interacting with einvoicing self-service chains. o Implementation of SAP R/3 FI, CO and RE modules for the control of real estate belonging to Grupo Modelo. o Implementation of the SAP BW 3.5 tool for the analysis of information relating to real estate control. o Development of a system for the approval, budgetary control and execution of Grupo Modelo's investment projects. o Development of systems called Paperless Environment to manage the approval of Stationery Vouchers and Vacation Forms. o Development of the Expense Control system in Lotus Domino for the control and approval of advances and vouching of Travel Expenses. o Development of systems for the Accounting, Treasury and Planning areas on the Diverse platform. o Development of systems for the Accounting, Treasury and Planning areas on the Diverse platform.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/cfa65a15dd789fd98b9572db5661e7d5/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. 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