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I excel at helping companies build a marketing strategy, understand their target, and manage their brands.
I've successfully managed rebranding projects, creating and monitoring campaigns and coordinating trade marketing teams. I have strong experience organising large events such as business fairs, product launches and roadshows, and most recently I've been involved in the creation of social media content for LinkedIn, Twitter and Facebook.

Inspired by the fact that Ireland ranks 8th for entrepreneurship and is recognised as a multicultural society, I've chosen as research topic for my master's thesis the migrant founders behind tech startups and the main challenges they face. Becoming involved in startup environments provided me with excellent knowledge and understanding of entrepreneurs' needs. During the research process, I also realised how powerful listening to peoples' ideas and their life stories is, which has inspired me in many ways.
I was recently invited as a guest speaker to an entrepreneurship class at National College of Ireland. It was a grateful experience sharing my knowledge and background with the students.

Did I already mention that I'm a dynamic and hands-on person, too?

I'm currently the head of partnerships and events at #GoingFar, a non-profit organisation in Ireland. The initiative aims to support migrant and non-binary people to advance in their careers in tech and entrepreneurship.

I'm the founder of Café com Marketing, a community of over 150 Brazilian women from Marketing & Communications, Events, Digital Marketing and Advertising. It's a simple yet enriching platform where we share ideas & news about the market, job opportunities, career tips, and interesting events.

I'm also attempting to create some content for a small business. This is still in its early-stage, hopefully I'll have more information to share with you all soon.

If you want to chat about marketing, brands, social media, or if you have a nice story to share, drop me a line. I would love to hear from you!

https://www.linkedin.com/in/fernandaborssato/

Marketing B2B and B2C | Social Media | Content Creation | ATL | BTL | TTL | Analytics | WordPress | Mailchimp | Email Marketing | Events | Branding | Entrepreneurship | Community Management | Partnership |","rawText":"Hi, my name is Fernanda and I'm passionate about marketing, brands, and a good story. I excel at helping companies build a marketing strategy, understand their target, and manage their brands. I've successfully managed rebranding projects, creating and monitoring campaigns and coordinating trade marketing teams. I have strong experience organising large events such as business fairs, product launches and roadshows, and most recently I've been involved in the creation of social media content for LinkedIn, Twitter and Facebook. Inspired by the fact that Ireland ranks 8th for entrepreneurship and is recognised as a multicultural society, I've chosen as research topic for my master's thesis the migrant founders behind tech startups and the main challenges they face. Becoming involved in startup environments provided me with excellent knowledge and understanding of entrepreneurs' needs. During the research process, I also realised how powerful listening to peoples' ideas and their life stories is, which has inspired me in many ways. I was recently invited as a guest speaker to an entrepreneurship class at National College of Ireland. It was a grateful experience sharing my knowledge and background with the students. Did I already mention that I'm a dynamic and hands-on person, too? I'm currently the head of partnerships and events at #GoingFar, a non-profit organisation in Ireland. The initiative aims to support migrant and non-binary people to advance in their careers in tech and entrepreneurship. I'm the founder of Café com Marketing, a community of over 150 Brazilian women from Marketing & Communications, Events, Digital Marketing and Advertising. It's a simple yet enriching platform where we share ideas & news about the market, job opportunities, career tips, and interesting events. I'm also attempting to create some content for a small business. This is still in its early-stage, hopefully I'll have more information to share with you all soon. If you want to chat about marketing, brands, social media, or if you have a nice story to share, drop me a line. I would love to hear from you! https://www.linkedin.com/in/fernandaborssato/ Marketing B2B and B2C | Social Media | Content Creation | ATL | BTL | TTL | Analytics | WordPress | Mailchimp | Email Marketing | Events | Branding | Entrepreneurship | Community Management | Partnership |","canEdit":false,"editUrl":"https://www.workana.com/freelancer/d770388a23889d617e9974501e2300bb/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Sept 2019 – Present GOING FAR (Not-For-Profit Organisation)
Head of Partnership & Events (Volunteer)

●    GoingFar support migrant and non-binary people in Ireland to advance in their careers in tech and entrepreneurship. Identifying potential partnerships and building relationship is a crucial role in expanding the initiative and bringing the best opportunities to our community which I successfully implemented.
●    Responsible for the development of projects and event planning and coordination, working closely with the Social Media Executive.
●    Effectively managing communication and organising regular meetings with stakeholders including existing and potential partners and sponsors. Successfully established a partnership with SaaStock in Dublin for 2020.

Feb 2019 - June 2019 HLB SHEEHAN QUINN
Marketing Executive (Part-time)

●    Managed social media channels: LinkedIn, Facebook, Twitter and website on the ProcessWire (CMS) platform, to enhance audience engagement and to ensure that information was always up to date and in line with the business strategies.
●    Developed and managed content for both online and print campaigns such as editorials and press releases.
●    Worked closely with designers and printers to develop and organise branded marketing materials for events strategically focusing on our target audience.
●    Led and management email marketing campaigns, participated in market research and assisted the team with on-going projects, including website updates and sector-focused marketing campaigns.
●    Organised a charity event from beginning to the actual launch. Responsible for the creation of the campaign, advertisement on the website and social media, engagement with stakeholders and clients, liaising with suppliers and proactively post live updates on social media during the event.
●    Actively participated and contributed to monthly business development meetings and marketing plans.

Oct 2016 – Feb 2017 TIMMONS FINANCIAL
Administrative Assistant (Combined Part-Time with full-time learning English)

●    Administrative tasks involving reception and purchase of office supplies.
●    Preparing financial documents such as invoices, bills, and accounts payable and receivable that required excellent IT skills such as Microsoft Office: Outlook, Excel and Word.
●    Responsible for customer engagement and answered calls and followed up via email.
●    Completing bank reconciliations.

Oct 2013 - July 2015 ATLAS ELETRODOMÉSTICOS, Brazil
Appliances Brazilian Company | Export to more than 20 countries | 5.000 Employees
Brand Marketing Executive

●    Sales: B2B and B2C. After a few years without a Marketing team, Atlas Eletrodomésticos hired me to start the new department. A challenging and exciting opportunity to develop my career in the biggest city in Brazil in the sector of household appliances. Atlas brands went from sell convenience products to premium products.
●    Launched and conducted the entire restructuring process of the company's brand, including management and negotiation of the tender process.
●    Effectively planned trade-marketing campaigns, including monthly events with the main retail clients to present new Products.
●    Successfully organised and managed company's participation in business and conferences events, enabling company's participation, contracting all the suppliers involved, defining products for exhibition, liaising with the advertising team to develop marketing materials, and training the sales team on the products and brand.
●    Organised and managed sales convention, an annual event for the national sales team with approximately 120 people in attendance.
●    Worked closely with the Product Manager to define the products to be launched in the Brazilian market, as well as the content for catalogues and promotional materials.
●    Ensured an effective brand awareness and promotion in magazines, websites and events along with specialised professionals.
●    Liaised and built relationships with key internal stakeholders, customers, and suppliers in order to provide effective marketing activities and results.

June 2009 - Nov 2012 PAREX GROUP, Brazil
Construction and Chemical Company| Global Presence | 20 countries | 4.400 employees
Marketing Executive

•    B2B and B2C. Developed amazing projects such as rebranding and first delivery of event organisation. During the rebranding process, I've had the opportunity to liaise with various departments such as R&D, Sales, Financial and stakeholders, advertising agencies, web designers, graphic suppliers while managing the budget. I also developed excellent public speaking skills, and delivered talks at national events.
●    Responsible for strategic management of rebranding of the company (2 at a national level and 1 at a regional level), including development of the new logo design and brand, products, website, events, communication and training of the sales team. Effectively liaised with internal teams and external agencies.
●    Fully planned and managed events for the launch of the new brand and products at a national level.
●    Responsible for internal communications including the development and management of the company's magazine.
●    Successfully managed trade marketing campaigns and events, liaising with advertising agencies, contracting suppliers, supervising the national sales team, arranging training sessions with the technical team on products and promotional material, and defining and visiting the point of sales. Contributed to an increase in the level of satisfaction and performance of the field teams.
●    Worked closely with the board of directors to set targets and budget for the following year.
●    Promoted from the position of Administrative Sales Assistant (Aug 2008 to Jun 2009), with the main responsibility of managing the client portfolio and worked in close collaboration with the Account Manager, to Marketing Analyst.","rawText":"Sept 2019 – Present GOING FAR (Not-For-Profit Organisation) Head of Partnership & Events (Volunteer) ● GoingFar support migrant and non-binary people in Ireland to advance in their careers in tech and entrepreneurship. Identifying potential partnerships and building relationship is a crucial role in expanding the initiative and bringing the best opportunities to our community which I successfully implemented. ● Responsible for the development of projects and event planning and coordination, working closely with the Social Media Executive. ● Effectively managing communication and organising regular meetings with stakeholders including existing and potential partners and sponsors. Successfully established a partnership with SaaStock in Dublin for 2020. Feb 2019 - June 2019 HLB SHEEHAN QUINN Marketing Executive (Part-time) ● Managed social media channels: LinkedIn, Facebook, Twitter and website on the ProcessWire (CMS) platform, to enhance audience engagement and to ensure that information was always up to date and in line with the business strategies. ● Developed and managed content for both online and print campaigns such as editorials and press releases. ● Worked closely with designers and printers to develop and organise branded marketing materials for events strategically focusing on our target audience. ● Led and management email marketing campaigns, participated in market research and assisted the team with on-going projects, including website updates and sector-focused marketing campaigns. ● Organised a charity event from beginning to the actual launch. Responsible for the creation of the campaign, advertisement on the website and social media, engagement with stakeholders and clients, liaising with suppliers and proactively post live updates on social media during the event. ● Actively participated and contributed to monthly business development meetings and marketing plans. Oct 2016 – Feb 2017 TIMMONS FINANCIAL Administrative Assistant (Combined Part-Time with full-time learning English) ● Administrative tasks involving reception and purchase of office supplies. ● Preparing financial documents such as invoices, bills, and accounts payable and receivable that required excellent IT skills such as Microsoft Office: Outlook, Excel and Word. ● Responsible for customer engagement and answered calls and followed up via email. ● Completing bank reconciliations. Oct 2013 - July 2015 ATLAS ELETRODOMÉSTICOS, Brazil Appliances Brazilian Company | Export to more than 20 countries | 5.000 Employees Brand Marketing Executive ● Sales: B2B and B2C. After a few years without a Marketing team, Atlas Eletrodomésticos hired me to start the new department. A challenging and exciting opportunity to develop my career in the biggest city in Brazil in the sector of household appliances. Atlas brands went from sell convenience products to premium products. ● Launched and conducted the entire restructuring process of the company's brand, including management and negotiation of the tender process. ● Effectively planned trade-marketing campaigns, including monthly events with the main retail clients to present new Products. ● Successfully organised and managed company's participation in business and conferences events, enabling company's participation, contracting all the suppliers involved, defining products for exhibition, liaising with the advertising team to develop marketing materials, and training the sales team on the products and brand. ● Organised and managed sales convention, an annual event for the national sales team with approximately 120 people in attendance. ● Worked closely with the Product Manager to define the products to be launched in the Brazilian market, as well as the content for catalogues and promotional materials. ● Ensured an effective brand awareness and promotion in magazines, websites and events along with specialised professionals. ● Liaised and built relationships with key internal stakeholders, customers, and suppliers in order to provide effective marketing activities and results. June 2009 - Nov 2012 PAREX GROUP, Brazil Construction and Chemical Company| Global Presence | 20 countries | 4.400 employees Marketing Executive • B2B and B2C. Developed amazing projects such as rebranding and first delivery of event organisation. During the rebranding process, I've had the opportunity to liaise with various departments such as R&D, Sales, Financial and stakeholders, advertising agencies, web designers, graphic suppliers while managing the budget. I also developed excellent public speaking skills, and delivered talks at national events. ● Responsible for strategic management of rebranding of the company (2 at a national level and 1 at a regional level), including development of the new logo design and brand, products, website, events, communication and training of the sales team. Effectively liaised with internal teams and external agencies. ● Fully planned and managed events for the launch of the new brand and products at a national level. ● Responsible for internal communications including the development and management of the company's magazine. ● Successfully managed trade marketing campaigns and events, liaising with advertising agencies, contracting suppliers, supervising the national sales team, arranging training sessions with the technical team on products and promotional material, and defining and visiting the point of sales. 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