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Me orgulho de ter feito parte de equipes diversas e competentes, pois gosto de pessoas, especialmente as interessadas e que têm senso de dono. Apesar de ser simpática, me comunicar e apresentar bem, também sei atuar nos bastidores: planejando estratégias de marketing digital e funil de inbound marketing, redigindo ads e textos persuasivos, acompanhando o tráfego e fazendo relatórios de resultados.

Além de elogios e upsells de contrato, me recordo com alegria e carinho de cases como aumento de 79% no tráfego orgânico para cliente A*, 42% em novas palavras-chave conquistadas e 203% de elevação no ranking das KW de cliente B*, crescimento de 238% nas palavras-chave orgânicas do trimestre e 65% de aumento nas visitas ao site do cliente C*. Tudo graças a um trabalho em equipe estratégico e excelente produção de conteúdo.
*Clientes identificados por letras em função de sigilo, para não mencionar os nomes.

ALGUMAS CERTIFICAÇÕES:
Google Ads Rede de Pesquisa
Copywriting pela Rock Content
E pela empresa: Curso Subido de Tráfego do Pedro Sobral, entre outras atualizações por Workshops e eventos RD Station Partner.

CONQUISTAS:
- Meu primeiro anúncio foi veiculado internacionalmente (em Bangkok, Taiândia, enquanto ainda cursava o segundo período da faculdade);
- Diversas premiações acadêmicas e publicação de artigo no Intercom;
- Somar a equipe criando ou recriando personas para alinhar a comunicação da empresa, desenvolvendo conteúdos relevantes e proporcionando atingimento de metas e resultados. Meu maior prêmio e objetivo é: fazer acontecer e trazer retorno, convertendo personas em leads qualificados e fidelizados por meio do funil de vendas.

CONHECIMENTOS:
- Copywriting, SEO, Inbound Marketing, Funil de Vendas;
- Marketing Digital, Google AdWords, Facebook / Instagram / LinkedIn Ads;
- RD Station Marketing, Automação de Marketing, Fluxo de Leads, Landing Pages, Captação e Nutrição de Leads;
- Plataformas Mac e Windows;","rawText":"Me chamo Fernanda, sou formada em Comunicação Social - Publicidade em Propaganda, tenho mais de 10 anos de experiência e atendi clientes como Grupo Magalu e outros clientes de diversos segmentos, portes e necessidades. Me orgulho de ter feito parte de equipes diversas e competentes, pois gosto de pessoas, especialmente as interessadas e que têm senso de dono. Apesar de ser simpática, me comunicar e apresentar bem, também sei atuar nos bastidores: planejando estratégias de marketing digital e funil de inbound marketing, redigindo ads e textos persuasivos, acompanhando o tráfego e fazendo relatórios de resultados. Além de elogios e upsells de contrato, me recordo com alegria e carinho de cases como aumento de 79% no tráfego orgânico para cliente A*, 42% em novas palavras-chave conquistadas e 203% de elevação no ranking das KW de cliente B*, crescimento de 238% nas palavras-chave orgânicas do trimestre e 65% de aumento nas visitas ao site do cliente C*. Tudo graças a um trabalho em equipe estratégico e excelente produção de conteúdo. *Clientes identificados por letras em função de sigilo, para não mencionar os nomes. ALGUMAS CERTIFICAÇÕES: Google Ads Rede de Pesquisa Copywriting pela Rock Content E pela empresa: Curso Subido de Tráfego do Pedro Sobral, entre outras atualizações por Workshops e eventos RD Station Partner. CONQUISTAS: - Meu primeiro anúncio foi veiculado internacionalmente (em Bangkok, Taiândia, enquanto ainda cursava o segundo período da faculdade); - Diversas premiações acadêmicas e publicação de artigo no Intercom; - Somar a equipe criando ou recriando personas para alinhar a comunicação da empresa, desenvolvendo conteúdos relevantes e proporcionando atingimento de metas e resultados. Meu maior prêmio e objetivo é: fazer acontecer e trazer retorno, convertendo personas em leads qualificados e fidelizados por meio do funil de vendas. CONHECIMENTOS: - Copywriting, SEO, Inbound Marketing, Funil de Vendas; - Marketing Digital, Google AdWords, Facebook / Instagram / LinkedIn Ads; - RD Station Marketing, Automação de Marketing, Fluxo de Leads, Landing Pages, Captação e Nutrição de Leads; - Plataformas Mac e Windows;","canEdit":false,"editUrl":"https://www.workana.com/freelancer/d991e97b567bc7f146904d0093d882a7/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Redatora Publicitária, Copywriter e SEO - Freelancer
Julho de 2022 a atual

Analista de Inbound Marketing e Gestão de Tráfego - 8D Pro - Belo Horizonte, MG
Novembro de 2020 a Abril de 2022
Facebook/Instagram Ads, Google Ads, RD Station, conhecimentos em Inbound Marketing, automações de Marketing, Copywriting, criação de anúncios, conteúdo otimizado para SEO, análise e otimização de campanhas, relatório de resultados e apresentação aos clientes.

Criação de Conteúdo, Gerenciamento de Redes Sociais, Tráfego e Captação de Leads - Freelancer - ITESC
Julho de 2020 a Outubro de 2020

[PAUSA PARA MATERNIDADE]

Redatora Publicitária, Revisora e Gestora de Tráfego - Toten Propaganda
Agosto de 2017 a Outubro de 2018
Gerenciamento de redes sociais de todos os clientes da agência (criação, planejamento, programação / publicação de conteúdo, uso de softwares /programas terceirizados para automação e relatórios, Facebook, Instagram, LinkedIn, Youtube, conteúdo de blog/site, gestão de campanhas online, desenvolvimento e apresentação de relatório de performance, bem como coleta de briefing e demandas junto ao cliente)Roteiros e acompanhamento de captação / produção. Planejamento e gerenciamento de trabalhos da agência, transmissão do briefing à equipe de criação e acompanhamento dos prazos. Revisão ortográfica de todos os materiais digitais e impressos, encartes de supermercado, mídia externa etc.

Social Media - Criação de Conteúdo e Gerenciamento de Redes Sociais - Freelancer - Pousada Pedra da Ilha
Novembro de 2016 a Fevereiro de 2017

Atendimento / Supervisora de Planejamento (promoção de cargo) - BPM Comunicação
Janeiro de 2015 a Julho de 2016
Iniciei na empresa com o cargo de Atendimento e com o passar do tempo fui também atendendo a demanda de redação / social media. Sendo promovida à Supervisora de Planejamento, além de atender os clientes e levar as necessidades à equipe, planejava as publicações, ações e campanhas, revisando e aprovando todo o conteúdo antes de ser publicado ou veiculado.

Redatora Publicitária - Comunik Agência de Publicidade e Propaganda
junho de 2013 - julho de 2014
Desenvolvimento de conceitos criativos, diferentes tipos de textos e conteúdo para redes sociais. Me descobri como redatora publicitária e busco me aprimorar cada vez mais.

Estágio de Criação, Planejamento e Redação - IN Agência Integrada de Comunicação
junho de 2012 - junho de 2013
Estágio na agência experimental da UNIVALI - Universidade do Vale do Itajaí, Atuei em todas as áreas de uma agência de publicidade e propaganda atendendo a clientes reais, o que contribuiu muito para a minha formação e melhor escolha da área que pretendo atuar.

Estágio de Marketing - SYNDEX Comércio Exterior
outubro de 2011 - março de 2012
Atendia demanda de três empresas do grupo e meu primeiro anúncio foi veiculado em uma feira em Bangkok, na Tailândia.

Estágio de Atendimento e Design - Gráfica Mega Impressões e Comunicação Visual
junho de 2011 - setembro de 2011
Atendimento ao cliente, orçamento, encaminhamento do pedido à equipe de criação e finalização, acompanhamento do andamento do pedido junto à produção (tráfego).","rawText":"Redatora Publicitária, Copywriter e SEO - Freelancer Julho de 2022 a atual Analista de Inbound Marketing e Gestão de Tráfego - 8D Pro - Belo Horizonte, MG Novembro de 2020 a Abril de 2022 Facebook/Instagram Ads, Google Ads, RD Station, conhecimentos em Inbound Marketing, automações de Marketing, Copywriting, criação de anúncios, conteúdo otimizado para SEO, análise e otimização de campanhas, relatório de resultados e apresentação aos clientes. Criação de Conteúdo, Gerenciamento de Redes Sociais, Tráfego e Captação de Leads - Freelancer - ITESC Julho de 2020 a Outubro de 2020 [PAUSA PARA MATERNIDADE] Redatora Publicitária, Revisora e Gestora de Tráfego - Toten Propaganda Agosto de 2017 a Outubro de 2018 Gerenciamento de redes sociais de todos os clientes da agência (criação, planejamento, programação / publicação de conteúdo, uso de softwares /programas terceirizados para automação e relatórios, Facebook, Instagram, LinkedIn, Youtube, conteúdo de blog/site, gestão de campanhas online, desenvolvimento e apresentação de relatório de performance, bem como coleta de briefing e demandas junto ao cliente)Roteiros e acompanhamento de captação / produção. Planejamento e gerenciamento de trabalhos da agência, transmissão do briefing à equipe de criação e acompanhamento dos prazos. Revisão ortográfica de todos os materiais digitais e impressos, encartes de supermercado, mídia externa etc. Social Media - Criação de Conteúdo e Gerenciamento de Redes Sociais - Freelancer - Pousada Pedra da Ilha Novembro de 2016 a Fevereiro de 2017 Atendimento / Supervisora de Planejamento (promoção de cargo) - BPM Comunicação Janeiro de 2015 a Julho de 2016 Iniciei na empresa com o cargo de Atendimento e com o passar do tempo fui também atendendo a demanda de redação / social media. Sendo promovida à Supervisora de Planejamento, além de atender os clientes e levar as necessidades à equipe, planejava as publicações, ações e campanhas, revisando e aprovando todo o conteúdo antes de ser publicado ou veiculado. Redatora Publicitária - Comunik Agência de Publicidade e Propaganda junho de 2013 - julho de 2014 Desenvolvimento de conceitos criativos, diferentes tipos de textos e conteúdo para redes sociais. Me descobri como redatora publicitária e busco me aprimorar cada vez mais. Estágio de Criação, Planejamento e Redação - IN Agência Integrada de Comunicação junho de 2012 - junho de 2013 Estágio na agência experimental da UNIVALI - Universidade do Vale do Itajaí, Atuei em todas as áreas de uma agência de publicidade e propaganda atendendo a clientes reais, o que contribuiu muito para a minha formação e melhor escolha da área que pretendo atuar. Estágio de Marketing - SYNDEX Comércio Exterior outubro de 2011 - março de 2012 Atendia demanda de três empresas do grupo e meu primeiro anúncio foi veiculado em uma feira em Bangkok, na Tailândia. Estágio de Atendimento e Design - Gráfica Mega Impressões e Comunicação Visual junho de 2011 - setembro de 2011 Atendimento ao cliente, orçamento, encaminhamento do pedido à equipe de criação e finalização, acompanhamento do andamento do pedido junto à produção (tráfego).","canEdit":false,"editUrl":"https://www.workana.com/freelancer/d991e97b567bc7f146904d0093d882a7/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. 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