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Habilidades en planificación y ejecución de estrategias, tácticas de mercadeo y medios para el lanzamiento de productos, activación de marca, manejo de imagen corporativa y administración de presupuestos, Trade Marketing, desarrollo de canales, mantenimiento y supervisión de clientes Grandes superficies y especializados.","rawText":"Profesional titulado en Mercadeo y Publicidad, Amplia experiencia en el área Comercial, Mercadeo y publicidad. Habilidades en planificación y ejecución de estrategias, tácticas de mercadeo y medios para el lanzamiento de productos, activación de marca, manejo de imagen corporativa y administración de presupuestos, Trade Marketing, desarrollo de canales, mantenimiento y supervisión de clientes Grandes superficies y especializados.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/e7de071f1fc62bd5169c637f72b773d1/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"EXPERIENCIA LABORAL

BUZZ Marketing SAS – Director Comercial - (2010 – 2012).
Objeto: Compañía especializada en el desarrollo de estrategias de comunicación enfocadas a BTL, producción publicitaria, operación logística de Activaciones de marca y producto.
– Actividades desarrolladas: Responsable de la consecución y mantenimiento de clientes, Elaboración, coordinación y ejecución de estrategias BTL, planeación y desarrollo de procesos y coordinación del as áreas creativa y producción.

Universidad Sergio Arboleda – Profesor de Catedra - (2011).
Programa: Publicidad Internacional
Catedra: Campañas ATL. IV Semestre.
Objetivo: Ubicar al Estudiante en la practica y generación de experiencia para el desarrollo integral de Campañas de publicidad en medios Masivos.

Energía Activity – Y&R Brands – Director de Cuenta. (2010).
Objeto: Agencia líder en el mercado Publicitario.
– Actividades desarrolladas: Responsable de la planeación, coordinación y ejecución de estrategias de comunicación para el cliente LG Electronics. Contacto Directo con el cliente, mantenimiento de las relaciones cliente- agencia y desarrollador de nuevas oportunidades para potencializar al cliente en todas sus unidades de negocio.
– Personas a Cargo: 5

Media Team Ltda. – Director de Cuentas (2007- 2010).
Objeto: Empresa dedicada a la comercialización de Medios y Productos promocionales.
– Actividades desarrolladas: Responsable de:
Elaborar estrategias para la comercialización del portafolio de productos.
Mantenimiento de Clientes.
Consecución de nuevos negocios.
Planeación y Desarrollo de nuevos productos.
– Personas a Cargo: 3

Samsung Electronics Colombia s.a. – (2000 – 2007)
Objeto : Empresa líder a nivel mundial en la fabricación y comercialización de productos electrónicos, de telecomunicaciones, de ingeniería, químicos y de servicios financieros.

– Assistant Manager (Brand – Infomedia) (2005 - 2007)
Personas a Cargo: 2
– Actividades desarrolladas: Responsable de:

– BRAND
Elaborar y ejecutar el plan de comunicación e imagen de la compañía.
Supervisión de los guidelines globales para la marca.
Búsqueda y administración de Alianzas Estratégicas.
Coordinar agencias de publicidad, vigilar la planeación y ejecuciones creativas, de producción y medios.
Negociación y compra de medios (casos específicos de negociación directa).
Análisis y administración de Bases de Datos.
Coordinación de Investigación y Estudios de Imagen.
Administrar el presupuesto de comunicación Corporativa.

– INFOMEDIA (Productos Informática)
Planificación y ejecución de plan de mercadeo del área.
Lanzamiento de nuevos productos.
Planeación y ejecución de tácticas comerciales para el canal y el consumidor final.
Apoyo al área comercial.
Administración del Presupuesto de Mercadeo.
Planificación y ejecución del plan de comunicación.
Soporte a clientes y canal, coordinación de actividades Co-op.
Administración de la base de datos de la fuerza de ventas del canal (CRM)
Desarrollo de nuevos canales.
Búsqueda y administración de Alianzas Comerciales.
Analizar el entorno competitivo.
Coordinar agencias de publicidad, vigilar la planeación y ejecuciones creativas, de producción y medios.
Manejo de personal (promotores).

– Supervisor de Mercadeo (Brand) (2004 - 2005)
– Personas a Cargo: 1

– Actividades desarrolladas: Responsable de:
Ejecutar del plan de comunicación corporativo, supervisión de los guidelines globales para la marca.
Coordinar agencias de publicidad, vigilar la planeación y ejecuciones creativas, de producción y medios.
Negociación y compra de medios (casos específicos de negociación directa).
Analizar el entorno competitivo, realizar y coordinar investigaciones dirigidas al consumidor final.
Web master de la página Web local.
Administrar las bases de datos de consumidores de la compañía y líder de proyecto CRM.
Evaluación y Compra de material promocional.
Administrar el presupuesto de comunicación Corporativa.

– Supervisor de Mercadeo (Celulares-HHP) (2001-2003)
– Personas a Cargo: 6

Actividades desarrolladas: Responsable de:
Ejecutar del plan de mercadeo para la introducción del producto al mercado local.
Elaborar y ejecutar plan de comunicación de la división HHP.
Elaborar y ejecutar plan promocional de la división HHP
Coordinar el entrenamiento de Fuerza de ventas de operadores.
Soporte para los Operadores Celulares en actividades Co-Op.
Coordinar agencias de publicidad, vigilar la planeación y ejecuciones creativas, de producción y medios.
Negociación y compra de medios (casos específicos de negociación directa).
Analizar el entorno competitivo, realizar y coordinar investigaciones dirigidas al consumidor final y al testeo de producto.
Manejo de personal de promotores HHP.
Evaluación y Compra de material promocional.
Administrar el presupuesto de la división HHP.

– Analista de publicidad y medios (2000-2001)

Actividades desarrolladas: Responsable de:
Ejecutar del plan de comunicación Institucional (Marca y Productos).
Coordinar agencias de publicidad, vigilar la planeación y ejecuciones creativas, de producción y medios.
Negociación y compra de medios en conjunto con la agencia.
Analizar la agresividad publicitaria de la competencia.
Administrar el presupuesto de publicidad.

McCann Erickson Corp. S.A. – (1997 – 2000)
Objeto: Empresa líder en la industria publicitaria a nivel global.

– Ejecutivo de planificación de medios (1998-2000)
– Personas a Cargo: 1

Actividades desarrolladas: Responsable de la planeación y ejecución estratégica de medios, negociación de medios e implementación de presupuestos publicitarios para los clientes: ORBITEL S.A., ACES, PINTUCO, EL TIEMPO, MOTOROLA.

– Asistente de planificación de medios (1997-1998)

Actividades desarrolladas: Responsable de la ejecución de estrategias y planes de medios para los clientes: BANCO DE COLOMBIA, MOTOROLA, TRASTEL, BANCO SANTANDER, GM COLMOTORES, SAMSUNG, CAFAM.

Procesos Creativos – Asistente de Medios - (1996 – 1997)
Objeto: Agencia de publicidad

Actividades desarrolladas: Responsable del seguimiento y análisis de competencia de los clientes de la agencia, además del seguimiento y organización de la competencia impresa (avisos).

Sociedad publicitaria de Medios – Analista de Medios - (1996)
Objeto: Broker de Medios

Actividades desarrolladas: Responsable del análisis y entrega de informes de competencia para los clientes de la Agencia

Colombiana de Comercio – Mercaderista (1995 – 1996)
Objeto: Compañía especializada en la representación y comercialización de productos de consumo.

Actividades desarrolladas: Responsable de la distribución y surtido de almacenes de cadena para productos INEXTRA

FORMACION ACADEMICA

Diplomado en Gerencia Estratégica y de la Comunicación:
Universidad: Politécnico Gran Colombiano.
Actual (Jornada Nocturna)

Titulo: Profesional en Mercadeo y Publicidad.
Universidad: Politécnico Gran Colombiano.
Actual… (terminación de materias Mayo 2009, Grado Agosto 2009)

Titulo: Tecnólogo en Mercadeo y Publicidad.
Universidad: Politécnico Gran Colombiano.
Bogotá 2006

Titulo: Bachiller Académico.
Colegio José Manuel Marroquín
Bogotá – 1992","rawText":"EXPERIENCIA LABORAL BUZZ Marketing SAS – Director Comercial - (2010 – 2012). Objeto: Compañía especializada en el desarrollo de estrategias de comunicación enfocadas a BTL, producción publicitaria, operación logística de Activaciones de marca y producto. – Actividades desarrolladas: Responsable de la consecución y mantenimiento de clientes, Elaboración, coordinación y ejecución de estrategias BTL, planeación y desarrollo de procesos y coordinación del as áreas creativa y producción. Universidad Sergio Arboleda – Profesor de Catedra - (2011). Programa: Publicidad Internacional Catedra: Campañas ATL. IV Semestre. Objetivo: Ubicar al Estudiante en la practica y generación de experiencia para el desarrollo integral de Campañas de publicidad en medios Masivos. Energía Activity – Y&R Brands – Director de Cuenta. (2010). Objeto: Agencia líder en el mercado Publicitario. – Actividades desarrolladas: Responsable de la planeación, coordinación y ejecución de estrategias de comunicación para el cliente LG Electronics. Contacto Directo con el cliente, mantenimiento de las relaciones cliente- agencia y desarrollador de nuevas oportunidades para potencializar al cliente en todas sus unidades de negocio. – Personas a Cargo: 5 Media Team Ltda. – Director de Cuentas (2007- 2010). Objeto: Empresa dedicada a la comercialización de Medios y Productos promocionales. – Actividades desarrolladas: Responsable de: Elaborar estrategias para la comercialización del portafolio de productos. Mantenimiento de Clientes. Consecución de nuevos negocios. Planeación y Desarrollo de nuevos productos. – Personas a Cargo: 3 Samsung Electronics Colombia s.a. – (2000 – 2007) Objeto : Empresa líder a nivel mundial en la fabricación y comercialización de productos electrónicos, de telecomunicaciones, de ingeniería, químicos y de servicios financieros. – Assistant Manager (Brand – Infomedia) (2005 - 2007) Personas a Cargo: 2 – Actividades desarrolladas: Responsable de: – BRAND Elaborar y ejecutar el plan de comunicación e imagen de la compañía. Supervisión de los guidelines globales para la marca. Búsqueda y administración de Alianzas Estratégicas. Coordinar agencias de publicidad, vigilar la planeación y ejecuciones creativas, de producción y medios. Negociación y compra de medios (casos específicos de negociación directa). Análisis y administración de Bases de Datos. Coordinación de Investigación y Estudios de Imagen. Administrar el presupuesto de comunicación Corporativa. – INFOMEDIA (Productos Informática) Planificación y ejecución de plan de mercadeo del área. Lanzamiento de nuevos productos. Planeación y ejecución de tácticas comerciales para el canal y el consumidor final. Apoyo al área comercial. Administración del Presupuesto de Mercadeo. Planificación y ejecución del plan de comunicación. Soporte a clientes y canal, coordinación de actividades Co-op. Administración de la base de datos de la fuerza de ventas del canal (CRM) Desarrollo de nuevos canales. Búsqueda y administración de Alianzas Comerciales. Analizar el entorno competitivo. Coordinar agencias de publicidad, vigilar la planeación y ejecuciones creativas, de producción y medios. Manejo de personal (promotores). – Supervisor de Mercadeo (Brand) (2004 - 2005) – Personas a Cargo: 1 – Actividades desarrolladas: Responsable de: Ejecutar del plan de comunicación corporativo, supervisión de los guidelines globales para la marca. Coordinar agencias de publicidad, vigilar la planeación y ejecuciones creativas, de producción y medios. Negociación y compra de medios (casos específicos de negociación directa). Analizar el entorno competitivo, realizar y coordinar investigaciones dirigidas al consumidor final. Web master de la página Web local. Administrar las bases de datos de consumidores de la compañía y líder de proyecto CRM. Evaluación y Compra de material promocional. Administrar el presupuesto de comunicación Corporativa. – Supervisor de Mercadeo (Celulares-HHP) (2001-2003) – Personas a Cargo: 6 Actividades desarrolladas: Responsable de: Ejecutar del plan de mercadeo para la introducción del producto al mercado local. Elaborar y ejecutar plan de comunicación de la división HHP. Elaborar y ejecutar plan promocional de la división HHP Coordinar el entrenamiento de Fuerza de ventas de operadores. Soporte para los Operadores Celulares en actividades Co-Op. Coordinar agencias de publicidad, vigilar la planeación y ejecuciones creativas, de producción y medios. Negociación y compra de medios (casos específicos de negociación directa). Analizar el entorno competitivo, realizar y coordinar investigaciones dirigidas al consumidor final y al testeo de producto. Manejo de personal de promotores HHP. Evaluación y Compra de material promocional. Administrar el presupuesto de la división HHP. – Analista de publicidad y medios (2000-2001) Actividades desarrolladas: Responsable de: Ejecutar del plan de comunicación Institucional (Marca y Productos). Coordinar agencias de publicidad, vigilar la planeación y ejecuciones creativas, de producción y medios. Negociación y compra de medios en conjunto con la agencia. Analizar la agresividad publicitaria de la competencia. Administrar el presupuesto de publicidad. McCann Erickson Corp. 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