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Currently manage company’s first designated UX team. Charged with improving UX for Web properties, social media offerings and mobile applications through quantitative/qualitative research and value-added IA/UX deliverables.
UX Improvements:
u    Established UX design as the first stage of all Web and mobile application developments, instituting a user-centered design (UCD) approach.
u    Overhauled RETZ’s Web site to optimize the user experience. Newly launched site catapulted visit-to-order ratios by 29%, while shrinking page-abandonment rate by 21%.
u    Led UX design on groundbreaking mobile applications that redefined the market landscape. Displaced competitors by remaining ahead of the curve in anticipating user needs and delivered interactive device apps that helped capture the #1 market position.

CREATIVE INFOTECH (Birmingham, UK), UX Designer, 2014 to 2017
Development of Calling Cards Website using HTML, CSS, JavaScript and jQuery for International Market. It is a sales website for customers that provide easy top-up of calling cards around the world.
Responsibilities:
u    Developed User Interface using HTML and CSS under Macromedia Dreamweaver 8.
u    Involved in writing client-side validations in JavaScript.
u    Project Implementation, Testing and Bug Fixing are some of the main responsibilities executed.

ARROWSMITH ENGINEERING LTD (Coventry, UK), Web Site/UX Designer
Worked as a Freelancer for Provided Web site, UX and IA design solutions for Specialists in Precision turning, Milling, Thread Rolling and Grinding.
Responsibilities:
u    Developed User Interface using HTML and CSS under Macromedia Dreamweaver 8.
u    Involved in writing client-side validations in JavaScript.
u    Project Implementation, Testing and Bug Fixing are some of the main responsibilities executed.

1010 TECHNOLOGY LTD (Birmingham, UK), Software Engineer, 2012 to 2014
Development of an E-Commerce Web Site using ASP.Net for Indian Market. It is a commercial e-commerce web site for customers that provide the best home shopping services for Ladies and Gents clothing, Toys & Gifts.
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u    Used ADO.NET to manipulate with the database.
u    Involved in writing queries, stored procedures and views to enforce Business rules using SQL.
u    Involved in writing client-side validation in JavaScript, Ajax.
u    Involved in the unit testing, Integration testing of the application.
u    Project Implementation, Testing and Bug Fixing are some of the main responsibilities executed.","rawText":"RETZ TECHNOLOGIES SDN BHD (Kuala Lumpur, Malaysia), Senior Designer, UX Design, 2017 to Present Currently manage company’s first designated UX team. Charged with improving UX for Web properties, social media offerings and mobile applications through quantitative/qualitative research and value-added IA/UX deliverables. UX Improvements: u Established UX design as the first stage of all Web and mobile application developments, instituting a user-centered design (UCD) approach. u Overhauled RETZ’s Web site to optimize the user experience. Newly launched site catapulted visit-to-order ratios by 29%, while shrinking page-abandonment rate by 21%. u Led UX design on groundbreaking mobile applications that redefined the market landscape. Displaced competitors by remaining ahead of the curve in anticipating user needs and delivered interactive device apps that helped capture the #1 market position. CREATIVE INFOTECH (Birmingham, UK), UX Designer, 2014 to 2017 Development of Calling Cards Website using HTML, CSS, JavaScript and jQuery for International Market. It is a sales website for customers that provide easy top-up of calling cards around the world. Responsibilities: u Developed User Interface using HTML and CSS under Macromedia Dreamweaver 8. u Involved in writing client-side validations in JavaScript. u Project Implementation, Testing and Bug Fixing are some of the main responsibilities executed. ARROWSMITH ENGINEERING LTD (Coventry, UK), Web Site/UX Designer Worked as a Freelancer for Provided Web site, UX and IA design solutions for Specialists in Precision turning, Milling, Thread Rolling and Grinding. Responsibilities: u Developed User Interface using HTML and CSS under Macromedia Dreamweaver 8. u Involved in writing client-side validations in JavaScript. u Project Implementation, Testing and Bug Fixing are some of the main responsibilities executed. 1010 TECHNOLOGY LTD (Birmingham, UK), Software Engineer, 2012 to 2014 Development of an E-Commerce Web Site using ASP.Net for Indian Market. It is a commercial e-commerce web site for customers that provide the best home shopping services for Ladies and Gents clothing, Toys & Gifts. Responsibilities: u Developed User Interface using ASP.NET and C# under Visual Studio.2008. u Used ADO.NET to manipulate with the database. u Involved in writing queries, stored procedures and views to enforce Business rules using SQL. u Involved in writing client-side validation in JavaScript, Ajax. u Involved in the unit testing, Integration testing of the application. u Project Implementation, Testing and Bug Fixing are some of the main responsibilities executed.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/e9bb2e8f9c6b856417ba8036984a035c/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","infoImg":"

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Me chamo Diego Borges e sou profissional da área de Tecnologia da Informação, com ampla experiência em desenvolvimento web, aplicativos, plataformas, automação, integração de sistemas, produção de conteúdo digital e marketing. Sou certificado pela EBAC – Escola Britânica de Artes Criativas e Tecnologia, uma das instituições mais reconhecidas do setor como Desenvolvedor Full Stack Python. Sou formado em Gestão da Tecnologia da Informação e possuo formação em Segurança da Informação com foco em Cibersegurança pela Faculdade Impacta de Tecnologia. Minhas Especialidades Técnicas: Desenvolvimento Web e Mobile: Front-End, Back-End, Full Stack, React Native Linguagens: JavaScript, TypeScript, Python, PHP, Kotlin Marcação e Estilo: HTML5, CSS3, SASS (SCSS) Frameworks e Ferramentas: React, React Native, Next, Node, Flask, Django, Bootstrap, Gulp, Parcel, Docker Cloud e Infraestrutura: AWS, DigitalOcean, VPS, Spaces Banco de Dados (SQL, NoSQL e BaaS): PostgreSQL, MySQL, SQL Server, SQLite, Redis, Firebase (Firestore e Realtime Database), Supabase Integrações, Automação e IA: Tecnologias de Integração: API REST, Webhooks, integrações entre sistemas, consumo e criação de APIs, integrações com CRMs, ERPs, plataformas de pagamento e sistemas internos. Automação de Processos: Automações avançadas com Playwright, RPA, Make, n8n, Zapier, Automation Anywhere, Notion, Brevo, Google Sheets, Airtable e fluxos personalizados. Automação com Navegador e Testes: Playwright para automações robustas, testes end-to-end, scraping autorizado, geração de relatórios, simulação de fluxos reais de usuário e validação automatizada de sistemas. IA, Machine Learning e Automações: Integração com modelos de IA, agentes inteligentes, automações com IA, classificação automática de dados, análise de documentos, visão computacional, processamento de linguagem natural, geração de textos, transcrição de áudio, síntese de voz, workflows com tomada de decisão e aplicações de Machine Learning para análise, previsão e detecção de padrões. Especialista em Ecossistema E-commerce: Integração completa com Bling (ERP), Mercado Pago (Gateway de Pagamento) e Frenet (Cálculo de Frete). Capacidades: Desenvolvimento de aplicativos e plataformas web completas, criação de painéis administrativos, construção de fluxos personalizados, integração entre múltiplos sistemas, automação de processos, manipulação e sincronização de dados em tempo real e desenvolvimento de soluções escaláveis, seguras e orientadas a alta performance. Cloud & DevOps: AWS, Microsoft Azure, DigitalOcean VPS, Render, Vercel, Railway Docker, containerização e ambientes de produção CI/CD para deploys automatizados e seguros Infraestrutura escalável para aplicações web, APIs, painéis administrativos e sistemas Full Stack Versionamento, colaboração e controle de código com Git, GitHub e GitLab Dados, Dashboards e Marketing Digital: Power BI (dashboards interativos e automatizados) Notion Excel Tráfego pago: Google Ads, Meta Ads CRM e Marketing Digital: Twilio, Brevo, automações, segmentações, campanhas automatizadas e lead scoring UX/UI Design & Prototipagem: Criação de interfaces responsivas e intuitivas com foco em usabilidade e conversão Prototipagem de fluxos e experiências otimizadas para web e mobile Foco em experiência do usuário com protótipos navegáveis e design responsivo Ferramentas: Figma, Canva, Photoshop Metodologias Ágeis: SCRUM e entrega contínua com foco em resultado O que você pode esperar do meu trabalho: Transparência total no processo e na comunicação Dedicação integral e foco em resultado Alinhamento estratégico com os objetivos do projeto Diálogo constante para garantir que sua ideia seja executada da melhor forma possível Minha missão: Trazer vida, estratégia e criatividade aos seus projetos, com total comprometimento com qualidade, prazo e originalidade. Cada cliente é único — e trato cada projeto como se fosse meu. Valores que me guiam: Excelência Originalidade Compromisso com prazos Respeito às regras e diretrizes da Workana Toda negociação, dúvida e planejamento são tratados exclusivamente pela plataforma, garantindo segurança para ambas as partes. 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Nessa jornada, participei de projetos estratégicos e técnicos, liderando entregas que envolveram: Criação de Sistemas, Aplicações Web e Mobile: Desenvolvemos soluções digitais sob medida para empresas, incluindo sites institucionais, sistemas web, aplicativos mobile, plataformas educacionais, dashboards, áreas administrativas e integrações com APIs. Trabalhamos com stacks modernas como React, Next, Vue, React Native e FlutterFlow no frontend e mobile, além de backends escaláveis com Node, NestJS e Django, priorizando performance, usabilidade, segurança e crescimento sustentável do projeto. Desenvolvimento de E-commerces: Criação de lojas virtuais profissionais em plataformas como Nuvemshop, WooCommerce e Shopify, além do desenvolvimento de soluções de e-commerce totalmente personalizadas em React. Integrações de Sistemas e APIs: Conexão entre sistemas, plataformas e bancos de dados por meio de APIs REST, Webhooks e integrações personalizadas com Node. 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