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Outubro/2010 - Presente

Empresa do ramo do comércio varejista, atuante em Guarulhos e São Paulo. Dentro do setor de Marketing e Comunicação, responsabilizo-me pelas atividades ligadas a área de Assessoria de Imprensa, Comunicação Interna, Redes Sociais e Atendimento ao Cliente.

- Assessoria de Imprensa: envio de releases, clipping, mailing, contato com imprensa, entrevistas, follow-up, relatórios mensais e gerenciamento de crises;

- Comunicação Interna: análise do público interno, planejamento estratégico, implantação e manutenção do jornal mural, pesquisas de opinião, programas e campanhas de motivação e interação com colaboradores;

- Gestão de Redes Sociais (Facebook, Twitter e YouTube): produção de conteúdo (textos, fotos, vídeos e links), monitoramento da marca, interação com usuários, gerenciamento de crises, idealização de promoções virtuais, alinhamento das redes com campanhas off-line, criação e implementação de novas estratégias de publicidade on-line para o cliente e acompanhamento de dados e relatórios;

- Site: atualização de conteúdo, contato com agência, estratégias de interação, relatórios e análise de dados mensais gerados pelo Google Analytics; Concursos Culturais e promoção: estruturação, divulgação e acompanhamento;

- CRM: estruturação do canal de atendimento ao cliente, procedimentos no atendimento, monitoramento de sites como Reclame Aqui e planejamento das ações de CRM com clientes;

- Produção e revisão de textos para campanhas e materiais institucionais (folders, catálogos e materiais para fornecedores).

Coordenação de Comunicação - Vida em Prosa - A Arte de Amar os Animais

Janeiro 2010 - Novembro 2011

- Estudo, execução e finalização de projetos de ações, eventos e captação de patrocínios;

- Pautas, produção e revisão de textos para site, folders, matérias e demais materiais de divulgação, bem como sua aprovação;

- Contatos com imprensa, acompanhamento e agendamento de entrevistas, mailing e clipping.

[](http://www.linkedin.com/company/1173654?goback=%2Enpv_64283053_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1&trk=prof-exp-company-logo)Repórter - Editora Horizonte

Fevereiro 2009 - Julho 2010

Repórter online e na revista Horizonte Geográfico, desenvolvendo as seguintes atividades:

- Site: atualização de notícias, interação com leitores, divulgação de eventos, vídeos, fotos e materiais extras para reportagens da revista;

- Revista: pautas, entrevistas, produção de notas e matérias, responsável pelo conteúdo das seções de "Carta ao Leitor" e "Horizonte Online";

- Produção e envio de newsletters; - Produção de sinopses;

- Assessoria de Imprensa: mailing, contato com imprensa, entrevistas e coberturas de eventos.

Assessoria de Imprensa - Instituto Claudionor Telógio de Andrade

Junho 2008 - Dezembro 2008

Desenvolvimento do projeto de assessoria de imprensa e planejamento de comunicação interna para o Instituto como proposta feita através do Trabalho de Conclusão do Curso de Jornalismo na Universidade Potiguar.

Estagiária de Assessoria de Imprensa - Secretaria de Estado da Educação e Cultura do Rio Grande do Norte[](http://www.linkedin.com/search?search=&company=Secretaria+de+Estado+da+Educa%C3%A7%C3%A3o+e+Cultura+do+Rio+Grande+do+Norte&sortCriteria=R&keepFacets=true&goback=%2Enpv_64283053_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1&trk=prof-exp-company-name)

Janeiro 2008 - Dezembro 2008

Estagiária de Assessoria de Imprensa desempenhando as seguintes atividades no setor: Produção de releases, contato com imprensa, mailing, participação, acompanhamento e organização de entrevistas coletivas, produção de matérias, atualização do site, clipping e gerenciamento de crises.","rawText":"Analista de Assessoria e Comunicação Jr. - Lopes Supermercados Outubro/2010 - Presente Empresa do ramo do comércio varejista, atuante em Guarulhos e São Paulo. Dentro do setor de Marketing e Comunicação, responsabilizo-me pelas atividades ligadas a área de Assessoria de Imprensa, Comunicação Interna, Redes Sociais e Atendimento ao Cliente. - Assessoria de Imprensa: envio de releases, clipping, mailing, contato com imprensa, entrevistas, follow-up, relatórios mensais e gerenciamento de crises; - Comunicação Interna: análise do público interno, planejamento estratégico, implantação e manutenção do jornal mural, pesquisas de opinião, programas e campanhas de motivação e interação com colaboradores; - Gestão de Redes Sociais (Facebook, Twitter e YouTube): produção de conteúdo (textos, fotos, vídeos e links), monitoramento da marca, interação com usuários, gerenciamento de crises, idealização de promoções virtuais, alinhamento das redes com campanhas off-line, criação e implementação de novas estratégias de publicidade on-line para o cliente e acompanhamento de dados e relatórios; - Site: atualização de conteúdo, contato com agência, estratégias de interação, relatórios e análise de dados mensais gerados pelo Google Analytics; Concursos Culturais e promoção: estruturação, divulgação e acompanhamento; - CRM: estruturação do canal de atendimento ao cliente, procedimentos no atendimento, monitoramento de sites como Reclame Aqui e planejamento das ações de CRM com clientes; - Produção e revisão de textos para campanhas e materiais institucionais (folders, catálogos e materiais para fornecedores). Coordenação de Comunicação - Vida em Prosa - A Arte de Amar os Animais Janeiro 2010 - Novembro 2011 - Estudo, execução e finalização de projetos de ações, eventos e captação de patrocínios; - Pautas, produção e revisão de textos para site, folders, matérias e demais materiais de divulgação, bem como sua aprovação; - Contatos com imprensa, acompanhamento e agendamento de entrevistas, mailing e clipping. [](http://www.linkedin.com/company/1173654?goback=%2Enpv_64283053_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1&trk=prof-exp-company-logo)Repórter - Editora Horizonte Fevereiro 2009 - Julho 2010 Repórter online e na revista Horizonte Geográfico, desenvolvendo as seguintes atividades: - Site: atualização de notícias, interação com leitores, divulgação de eventos, vídeos, fotos e materiais extras para reportagens da revista; - Revista: pautas, entrevistas, produção de notas e matérias, responsável pelo conteúdo das seções de "Carta ao Leitor" e "Horizonte Online"; - Produção e envio de newsletters; - Produção de sinopses; - Assessoria de Imprensa: mailing, contato com imprensa, entrevistas e coberturas de eventos. Assessoria de Imprensa - Instituto Claudionor Telógio de Andrade Junho 2008 - Dezembro 2008 Desenvolvimento do projeto de assessoria de imprensa e planejamento de comunicação interna para o Instituto como proposta feita através do Trabalho de Conclusão do Curso de Jornalismo na Universidade Potiguar. Estagiária de Assessoria de Imprensa - Secretaria de Estado da Educação e Cultura do Rio Grande do Norte[](http://www.linkedin.com/search?search=&company=Secretaria+de+Estado+da+Educa%C3%A7%C3%A3o+e+Cultura+do+Rio+Grande+do+Norte&sortCriteria=R&keepFacets=true&goback=%2Enpv_64283053_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1&trk=prof-exp-company-name) Janeiro 2008 - Dezembro 2008 Estagiária de Assessoria de Imprensa desempenhando as seguintes atividades no setor: Produção de releases, contato com imprensa, mailing, participação, acompanhamento e organização de entrevistas coletivas, produção de matérias, atualização do site, clipping e gerenciamento de crises.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/ebb495054668b3b6481ce9423572e779/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. 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