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Nestas empresas trabalhei como growth marketer, desenvolvendo as estratégias de marketing digital online, utilizando Google, Facebook, TikTok, E-mail marketing, analise de dados, etc.

Meu foco principal é sempre entregar resultado para meus clientes, entendendo a particularidade e objetivo de cada negócio. Trabalho sempre buscando excelência na entrega e crescimento do negócio com transparência e profissionalismo.","rawText":"7 anos de experiência em marketing, mídias e growth trabalhei com várias empresas durante esse tempo, como Natura, Ifood, MRV, Corretora Rico, entre outras. Nestas empresas trabalhei como growth marketer, desenvolvendo as estratégias de marketing digital online, utilizando Google, Facebook, TikTok, E-mail marketing, analise de dados, etc. Meu foco principal é sempre entregar resultado para meus clientes, entendendo a particularidade e objetivo de cada negócio. Trabalho sempre buscando excelência na entrega e crescimento do negócio com transparência e profissionalismo.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/ee3ea7381161d1d18cfa9f62cea40427/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Ifood: Growth Coordinator

Coordenação de
um time de 5 pessoas focado em planejar e executar estratégias de performance para retenção,
Aquisição e aumento do ciclo de vida do usuário. Dentre as atividades exercidas se destacam:
Responsável pelas estratégias de inovação no contexto de Performance/Growth com um time
multidisciplinar buscando novas estratégias e canais que podemos trabalhar de modo a gerar
valor para as diversas unidades de negócio da empresa dentro das estratégias de mídia, canais,
parcerias, ad-tech, whatsapp, etc.
Data Analysys: Entendimento do comportamento e qualidade dos usuários, buscando formas de
trazer/trabalhar usuários mais qualificados para o negócio analisando a retenção, LTV,
incrementalidade, dentre outras métricas importantes para o negócio.
Responsável pela estratégia de mídia voltada ao onboarding do cliente pensando em formas de
aumentar a retenção a longo prazo e construir uma base sustentável de usuários
Execução de estratégias para melhorar o engajamento dos usuários através de uma visão "days to
reorder" entendendo como conseguimos inserir novas estratégias no ciclo de vida deste usuário
de modo que melhore sua retenção e frequência.
Análises para definir perfis de usuários por meio de seus hábitos dentro do negócio, como formas
de aumentar compras incrementais a medida que melhoramos os KPI's de negócio.

Natura: Growth Coordinator

Coordenação de um time de 4 pessoas focado na análise de dados de comunicação e marketing
com o intuito de gerar valor em cima das estratégias e movimentos de comunicação executados.
O time participa do planejamento de comunicação, gerando insights, planejando testes e
definindo os kpis de comunicação. Acompanha durante o desenvolvimento da comunicação
avaliando e sinalizando melhorias que possam ser implementadas e no final do movimento de
comunicação consolida as informações gerando insights de negócio, aprendizado e uma visão
de como a comunicação impactou o negócio numa perspectiva 360.

Raccoon Marketing Digital: Marketing Manager/Marketing Coordinator

responsáveis pelo planejamento estratégico,
operacional e execução de estratégias de marketing digital; Dentro do escopo de trabalho
também está o planejamento de estratégias de mídias junto aos stakerholders acompanhamento

da execução das mesmas. Voltado ao ambiente interno também sou responsável, junto à
diretoria executiva, pela definição e execução dos OKRs de negócio da empresa. Um outro
Pilar do trabalho é a análise de dados para a mensuração das estratégias executadas utilizando
ferramentas de análise de dados como Google Analytics, CRMs e plataformas de BI.
Gestão de equipes de SEM, comparadores, retargeting, afiliados e mídia social;
Planejamento estratégico e BI; Desenvolvimento de estratégias de marketing; Desenvolvimento
de pessoas; Web Analytics e Modelos de Atribuição; Coordenação de projetos; Atendimento e
relacionamento com clientes; Planejamento estratégico das mídias digitais; Gestão de
implementações de Tags e soluções de TI em geral.","rawText":"Ifood: Growth Coordinator Coordenação de um time de 5 pessoas focado em planejar e executar estratégias de performance para retenção, Aquisição e aumento do ciclo de vida do usuário. Dentre as atividades exercidas se destacam: Responsável pelas estratégias de inovação no contexto de Performance/Growth com um time multidisciplinar buscando novas estratégias e canais que podemos trabalhar de modo a gerar valor para as diversas unidades de negócio da empresa dentro das estratégias de mídia, canais, parcerias, ad-tech, whatsapp, etc. Data Analysys: Entendimento do comportamento e qualidade dos usuários, buscando formas de trazer/trabalhar usuários mais qualificados para o negócio analisando a retenção, LTV, incrementalidade, dentre outras métricas importantes para o negócio. Responsável pela estratégia de mídia voltada ao onboarding do cliente pensando em formas de aumentar a retenção a longo prazo e construir uma base sustentável de usuários Execução de estratégias para melhorar o engajamento dos usuários através de uma visão "days to reorder" entendendo como conseguimos inserir novas estratégias no ciclo de vida deste usuário de modo que melhore sua retenção e frequência. Análises para definir perfis de usuários por meio de seus hábitos dentro do negócio, como formas de aumentar compras incrementais a medida que melhoramos os KPI's de negócio. Natura: Growth Coordinator Coordenação de um time de 4 pessoas focado na análise de dados de comunicação e marketing com o intuito de gerar valor em cima das estratégias e movimentos de comunicação executados. O time participa do planejamento de comunicação, gerando insights, planejando testes e definindo os kpis de comunicação. 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