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Mi nombre es Pablo y desde el 2008 amo trabajar de la escritura, producción y gestión de contenidos digitales orientados a conectar marcas con comunidades online en las que a mí mismo me gustaría participar.

Hasta el momento, mi trabajo estuvo centrado en compañías de entretenimiento con públicos objetivo desde los 6 hasta los 30 años. Allí, ayudé haciendo crecer equipos en mis disciplinas tanto como supervisor como contribuidor individual. Gerencié y también formé parte de proyectos de medios digitales que buscaron lanzar productos, captar o retener usuarios, aumentar revenue, mejorar o consolidar el posicionamiento de marcas o comunicar cambios a productos. Creé campañas de comunicación, analicé métricas y estuve involucrado en diversos equipos multidisciplinarios.

A nivel personal, mis compañeros suelen recomendarme por mi gran fuerza de voluntad para resolver problemáticas, entregar proyectos y por mi hambre de aprender más. Suelo mostrar mayor sinergía en culturas de trabajo ágiles y horizontales y en equipos de trabajo abiertos a mejoras y que promuevan el empoderamiento de sus contribuidores.

Mis especialidades residen en gestión de comunidades virtuales, producción y estrategia de contenidos escritos y audiovisuales para social media o web para la industria del entretenimiento. También he trabajado en corrección de estilo, atención al cliente, localización, soporte técnico y hasta como presentador o speaker de marcas.

Estoy abierto a propuestas relacionadas en el área de entretenimiento.","rawText":"¡Hola! Mi nombre es Pablo y desde el 2008 amo trabajar de la escritura, producción y gestión de contenidos digitales orientados a conectar marcas con comunidades online en las que a mí mismo me gustaría participar. Hasta el momento, mi trabajo estuvo centrado en compañías de entretenimiento con públicos objetivo desde los 6 hasta los 30 años. Allí, ayudé haciendo crecer equipos en mis disciplinas tanto como supervisor como contribuidor individual. Gerencié y también formé parte de proyectos de medios digitales que buscaron lanzar productos, captar o retener usuarios, aumentar revenue, mejorar o consolidar el posicionamiento de marcas o comunicar cambios a productos. Creé campañas de comunicación, analicé métricas y estuve involucrado en diversos equipos multidisciplinarios. A nivel personal, mis compañeros suelen recomendarme por mi gran fuerza de voluntad para resolver problemáticas, entregar proyectos y por mi hambre de aprender más. Suelo mostrar mayor sinergía en culturas de trabajo ágiles y horizontales y en equipos de trabajo abiertos a mejoras y que promuevan el empoderamiento de sus contribuidores. Mis especialidades residen en gestión de comunidades virtuales, producción y estrategia de contenidos escritos y audiovisuales para social media o web para la industria del entretenimiento. También he trabajado en corrección de estilo, atención al cliente, localización, soporte técnico y hasta como presentador o speaker de marcas. Estoy abierto a propuestas relacionadas en el área de entretenimiento.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/f17ba5ffa51d009f2f52ecbd4141ca0f/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Riot Games Inc. Oct. 2015 – Abr. 2018, Content Editor (Santiago, Chile)
Multinacional de videojuegos en línea. Desarrollador y publisher de League of Legends.

Como responsable de comunicación para el proyecto “Universidades League of Legends” (ULoL)
2017 en Latinoamérica Sur:
● Obtuve un ROI de RRPP de $180.000USD durante 2017 en Latinoamérica Sur (LAS)
● Incrementé el promedio de horas jugadas anuales por jugador registrado en ULoL en un 6%
● Subí el número de partidas jugadas en grupos de más de 2 personas en un 5%

Resultados como contribuidor individual en el equipo de Riot Latam (ene 2014 - mar 2018)
● Incrementé en un 33% la cantidad de jugadores activos diarios en LAN y 17% en LAS.
● Aumenté en un 62,5% la cantidad promedio de jugadores concurrentes en LAN y en un 43% la de LAS
● Alcancé 1.8mm de seguidores en la cuenta de Facebook de League of Legends Latam.

Riot Games Inc. Ene. 2015 – Oct. 2015, Content Producer ( Los Angeles, EEUU )
● Asesoré a equipos, creé y ejecuté planes de comunicación para campañas de lanzamiento, iniciativas de e-commerce, comunidad y esports, gestionando proveedores y creadores de contenido de la comunidad.
● Gestioné la relocalización del equipo de comunicaciones a las oficinas de México y Chile.

Riot Games Inc. Ene. 2014 – Ene. 2015, Publishing Associate ( Los Angeles, EEUU )
● Llevé a cabo la estrategia de comunicación de esports para League of Legends Latam.
● Maqueté, escribí y traduje sitios promocionales, destaques de comunidad y mailings.
● Creé y ejecuté la estrategia de social media de LoL Latam.

Riot Games Inc. Mar. 2013 – Ene. 2014, Community Coordinator (Los Angeles, EEUU )
● Fui responsable de la planificación y ejecución del plan de comunicación para la migración de jugadores de NA y EUW a LAN y LAS.
● Establecí contacto y potencié a influenciadores y medios de prensa especializados.
● Maqueté sitios, escribí y traduje contenidos y colaboré con el QA de localización para el lanzamiento del videojuego League of Legends y todos sus canales de comunicación.

elNPC.com Abr. 2012 - Feb. 2013, Jefe de Redacción & Community Manager (Buenos Aires, Argentina).
Portal latinoamericano de periodismo sobre videojuegos multijugador en línea.

● Planifiqué, diseñé y desarrollé el sitio web usando tecnología Wordpress y Disquss.
● Alcancé 5.000 vistas únicas diarias en 6 meses de operación.
● Creé estrategia de contenidos web, Youtube y Facebook.
● Contraté y gestioné un equipo de 5 escritores.

Axeso5 Abr. 2011 - Mar. 2012, Community Manager (Buenos Aires, Argentina).
Publisher argentino de videojuegos multijugador en línea.

● Contraté, capacité y gestioné un equipo de diez responsables de comunidad.
● Creé y ejecuté planes de comunicación para los lanzamientos de los juegos Karos Online, Operation7, Heroes of Newerth, Luna Plus y Grand Chase.
● Coordiné la traducción de 4 videojuegos masivos en línea con un total de 1.2mm de líneas traducidas del inglés al español.

Turner Broadcasting Oct. 2008 - Abr. 2011, Community Manager (Buenos Aires, Argentina)
Multinacional operadora de canales de televisión propiedad de AT&T.

● Escribí, traduje, gestioné y realicé QA de contenidos digitales (juegos, promociones, etc) para la web y redes sociales de Cartoon Network en Latinoamérica.
● Gerencié el equipo de soporte al usuario y redacción creativa para la web y redes sociales de Cartoon Network, Boomerang y Tooncast.
● Lancé y alcancé los 2.5mm de seguidores en las páginas de fans en Facebook de CN.","rawText":"Riot Games Inc. Oct. 2015 – Abr. 2018, Content Editor (Santiago, Chile) Multinacional de videojuegos en línea. Desarrollador y publisher de League of Legends. Como responsable de comunicación para el proyecto “Universidades League of Legends” (ULoL) 2017 en Latinoamérica Sur: ● Obtuve un ROI de RRPP de $180.000USD durante 2017 en Latinoamérica Sur (LAS) ● Incrementé el promedio de horas jugadas anuales por jugador registrado en ULoL en un 6% ● Subí el número de partidas jugadas en grupos de más de 2 personas en un 5% Resultados como contribuidor individual en el equipo de Riot Latam (ene 2014 - mar 2018) ● Incrementé en un 33% la cantidad de jugadores activos diarios en LAN y 17% en LAS. ● Aumenté en un 62,5% la cantidad promedio de jugadores concurrentes en LAN y en un 43% la de LAS ● Alcancé 1.8mm de seguidores en la cuenta de Facebook de League of Legends Latam. Riot Games Inc. Ene. 2015 – Oct. 2015, Content Producer ( Los Angeles, EEUU ) ● Asesoré a equipos, creé y ejecuté planes de comunicación para campañas de lanzamiento, iniciativas de e-commerce, comunidad y esports, gestionando proveedores y creadores de contenido de la comunidad. ● Gestioné la relocalización del equipo de comunicaciones a las oficinas de México y Chile. Riot Games Inc. Ene. 2014 – Ene. 2015, Publishing Associate ( Los Angeles, EEUU ) ● Llevé a cabo la estrategia de comunicación de esports para League of Legends Latam. ● Maqueté, escribí y traduje sitios promocionales, destaques de comunidad y mailings. ● Creé y ejecuté la estrategia de social media de LoL Latam. Riot Games Inc. Mar. 2013 – Ene. 2014, Community Coordinator (Los Angeles, EEUU ) ● Fui responsable de la planificación y ejecución del plan de comunicación para la migración de jugadores de NA y EUW a LAN y LAS. ● Establecí contacto y potencié a influenciadores y medios de prensa especializados. ● Maqueté sitios, escribí y traduje contenidos y colaboré con el QA de localización para el lanzamiento del videojuego League of Legends y todos sus canales de comunicación. elNPC.com Abr. 2012 - Feb. 2013, Jefe de Redacción & Community Manager (Buenos Aires, Argentina). Portal latinoamericano de periodismo sobre videojuegos multijugador en línea. ● Planifiqué, diseñé y desarrollé el sitio web usando tecnología Wordpress y Disquss. ● Alcancé 5.000 vistas únicas diarias en 6 meses de operación. ● Creé estrategia de contenidos web, Youtube y Facebook. ● Contraté y gestioné un equipo de 5 escritores. Axeso5 Abr. 2011 - Mar. 2012, Community Manager (Buenos Aires, Argentina). Publisher argentino de videojuegos multijugador en línea. ● Contraté, capacité y gestioné un equipo de diez responsables de comunidad. ● Creé y ejecuté planes de comunicación para los lanzamientos de los juegos Karos Online, Operation7, Heroes of Newerth, Luna Plus y Grand Chase. ● Coordiné la traducción de 4 videojuegos masivos en línea con un total de 1.2mm de líneas traducidas del inglés al español. 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