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Implementación de estrategias de optimización de campañas. Desarrollo de estrategias avanzadas de segmentación de audiencias, incluyendo remarketing y listas de clientes personalizados, para aumentar la relevancia de los anuncios y mejorar el retorno de inversión (ROI). Elaboración de informes por medio de herramientas complementarias como Google Analytics y Tag Manager. Colaboración estrecha con equipos creativos y de contenido para alinear las campañas de Google Ads con los objetivos de branding y marketing de la empresa.","rating":4.9800000000000004,"ranking":128,"position":{"position":"hero","next":null,"name":"Hero","description":"Hero es el máximo nivel de los freelancers de Workana. Nos enorgulleces. Tu experiencia, responsabilidad y profesionalismo hacen que te destaques, por eso tienes los mejores beneficios. ¡Sigue brillando! Leer más","explain":"El freelancer HERO ha llegado al nivel máximo en Workana. Si necesitas a un experto, no busques más. 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Me chamo Diego Borges e sou profissional da área de Tecnologia da Informação, com ampla experiência em desenvolvimento web, aplicativos, plataformas, automação, integração de sistemas, produção de conteúdo digital e marketing. Sou certificado pela EBAC – Escola Britânica de Artes Criativas e Tecnologia, uma das instituições mais reconhecidas do setor como Desenvolvedor Full Stack Python. Sou formado em Gestão da Tecnologia da Informação e possuo formação em Segurança da Informação com foco em Cibersegurança pela Faculdade Impacta de Tecnologia. Minhas Especialidades Técnicas: Desenvolvimento Web e Mobile: Front-End, Back-End, Full Stack, React Native Linguagens: JavaScript, TypeScript, Python, PHP, Kotlin Marcação e Estilo: HTML5, CSS3, SASS (SCSS) Frameworks e Ferramentas: React, React Native, Next, Node, Flask, Django, Bootstrap, Gulp, Parcel, Docker Cloud e Infraestrutura: AWS, DigitalOcean, VPS, Spaces Banco de Dados (SQL, NoSQL e BaaS): PostgreSQL, MySQL, SQL Server, SQLite, Redis, Firebase (Firestore e Realtime Database), Supabase Integrações, Automação e IA: Tecnologias de Integração: API REST, Webhooks, integrações entre sistemas, consumo e criação de APIs, integrações com CRMs, ERPs, plataformas de pagamento e sistemas internos. Automação de Processos: Automações avançadas com Playwright, RPA, Make, n8n, Zapier, Automation Anywhere, Notion, Brevo, Google Sheets, Airtable e fluxos personalizados. Automação com Navegador e Testes: Playwright para automações robustas, testes end-to-end, scraping autorizado, geração de relatórios, simulação de fluxos reais de usuário e validação automatizada de sistemas. IA, Machine Learning e Automações: Integração com modelos de IA, agentes inteligentes, automações com IA, classificação automática de dados, análise de documentos, visão computacional, processamento de linguagem natural, geração de textos, transcrição de áudio, síntese de voz, workflows com tomada de decisão e aplicações de Machine Learning para análise, previsão e detecção de padrões. Especialista em Ecossistema E-commerce: Integração completa com Bling (ERP), Mercado Pago (Gateway de Pagamento) e Frenet (Cálculo de Frete). Capacidades: Desenvolvimento de aplicativos e plataformas web completas, criação de painéis administrativos, construção de fluxos personalizados, integração entre múltiplos sistemas, automação de processos, manipulação e sincronização de dados em tempo real e desenvolvimento de soluções escaláveis, seguras e orientadas a alta performance. Cloud & DevOps: AWS, Microsoft Azure, DigitalOcean VPS, Render, Vercel, Railway Docker, containerização e ambientes de produção CI/CD para deploys automatizados e seguros Infraestrutura escalável para aplicações web, APIs, painéis administrativos e sistemas Full Stack Versionamento, colaboração e controle de código com Git, GitHub e GitLab Dados, Dashboards e Marketing Digital: Power BI (dashboards interativos e automatizados) Notion Excel Tráfego pago: Google Ads, Meta Ads CRM e Marketing Digital: Twilio, Brevo, automações, segmentações, campanhas automatizadas e lead scoring UX/UI Design & Prototipagem: Criação de interfaces responsivas e intuitivas com foco em usabilidade e conversão Prototipagem de fluxos e experiências otimizadas para web e mobile Foco em experiência do usuário com protótipos navegáveis e design responsivo Ferramentas: Figma, Canva, Photoshop Metodologias Ágeis: SCRUM e entrega contínua com foco em resultado O que você pode esperar do meu trabalho: Transparência total no processo e na comunicação Dedicação integral e foco em resultado Alinhamento estratégico com os objetivos do projeto Diálogo constante para garantir que sua ideia seja executada da melhor forma possível Minha missão: Trazer vida, estratégia e criatividade aos seus projetos, com total comprometimento com qualidade, prazo e originalidade. Cada cliente é único — e trato cada projeto como se fosse meu. Valores que me guiam: Excelência Originalidade Compromisso com prazos Respeito às regras e diretrizes da Workana Toda negociação, dúvida e planejamento são tratados exclusivamente pela plataforma, garantindo segurança para ambas as partes. 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Nessa jornada, participei de projetos estratégicos e técnicos, liderando entregas que envolveram: Criação de Sistemas, Aplicações Web e Mobile: Desenvolvemos soluções digitais sob medida para empresas, incluindo sites institucionais, sistemas web, aplicativos mobile, plataformas educacionais, dashboards, áreas administrativas e integrações com APIs. Trabalhamos com stacks modernas como React, Next, Vue, React Native e FlutterFlow no frontend e mobile, além de backends escaláveis com Node, NestJS e Django, priorizando performance, usabilidade, segurança e crescimento sustentável do projeto. Desenvolvimento de E-commerces: Criação de lojas virtuais profissionais em plataformas como Nuvemshop, WooCommerce e Shopify, além do desenvolvimento de soluções de e-commerce totalmente personalizadas em React. Integrações de Sistemas e APIs: Conexão entre sistemas, plataformas e bancos de dados por meio de APIs REST, Webhooks e integrações personalizadas com Node. Experiência na integração do ecossistema de e-commerce brasileiro, incluindo Bling ERP, gateways de pagamento, checkouts, Frenet, sistemas logísticos, CRMs e plataformas internas, garantindo automação, consistência de dados e maior eficiência operacional. Automações Inteligentes, IA e Machine Learning: Desenvolvimento de automações robustas utilizando Inteligência Artificial, IA Generativa, Machine Learning, RPA e ferramentas no-code/low-code, criando fluxos capazes de otimizar processos, reduzir tarefas manuais e aumentar a produtividade. Implementação de soluções com Make, OpenAI, automações com agentes inteligentes, análise de dados, classificação automática, geração de conteúdo, atendimento automatizado e integração com CRMs como Kommo, Brevo e outras plataformas comerciais. 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