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• Owner of the sales pipeline and new business development responsible of managing the resource allocation to deliver strategic services to key accounts
Founder & CEO Cervecería Malamujer (2017-to date)
• Responsible to create and build the business model, Brand & Commercial strategy for the company
• Manages the negotiations with suppliers for the value chain
Delivery Sr. Manager SAP México (2017)
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• Managed Commercial Tools Implementation (Merchandising Planning for Retail and Assortment Planning for Retail) CAR solution with RDS
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Head of Business Transformation Coca Cola Co (JDV) (2015-
2016)
• Developed & implemented Continuous Improvement methodology for Coca-Cola Co. joint venture with Mexican bottlers
• Managed commercial capabilities transformational initiatives, responsible for timetable, budget, scope management, change management, functional integration and KPI monitoring (Marketing-Commercial- Production-Logistics alignment)
• Successfully led merger assessment for Dairy and Non-Carbonated Beverages divisions within KO System, responsible for process & business case integration that maximizes value for the Board & accelerates growth
• Responsible for Process Improvement & Integral Management Modeling in order to maximize value for modern trade
Project Manager Grupo LALA (2013-2015)
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• Managed business transition for chilled dairy products licensed from Nestlé to Grupo LALA, achieving engagement for both parties during TSA controlled risks and monitoring business results during transition and stabilization
• Coordinated the building of the first foreign UHT milk plant for the company
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• Created and managed response plans for risks identified during project execution
• Supervised Data Migration and Infrastructure teams during project execution
• Developed business proposals for new and existent clients
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