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After 20 years as a Sales Professional, or how I like to define myself “Sales woman”. Certified as a manager in innovation and now “ Life & Lidership Coach by the International Life Coaching Academy), I have been able to contribute with the success of not only several companies of Latin America and Spain, but also with the valuable experience I had with the fusion of the technological titans “Compaq Computer and Hewlett Packard” in Latin America. In that moment, I was responsible for the managing of the development and marketing of the business partners for the Andean region of Latin America at Compaq. This was one of the most enriching experiences in my professional and personal career, where I was tested to a point I developed great knowledge I didn’t know was in me. That’s why I always say, my passion has been there, or in my case, empirically without knowing until it started my first “call to my adventure”.
How was I aware of my first call to my adventure? I like to tell this story, because I’m sure many of you will agree with me, or many of you are not aware of how valuable you are, or how Miguel Angel Bonarroti once said when he created his David´s sculpture “I only took away the stone hiding it”.
It all happened after a presentation I did on a kick off when I worked for Nixdorf Computer (1992). I was barely graduated in Systems Engineer; I was selected from my team that night (because I was the new girl) to comment about the work we just have done. When I finished my presentation, the Commerce Director of the company said to me “Inma, from now and on, you will no longer be on the technical support team, you will be on the sales and marketing department” I didn’t understand at the time. The next day, an adventure began that until today, has been a continuous passionate personal and professional path.
I have lived so enriching professional and personal experiences, these allow me now to share with other professionals and public in general at workshops, conferences, masters and diplomats my experiences, and this way achieve my dream and my second call to adventure “do what I like, be your coach”.

My Enriching Experiencies with Keynotes.
The Keynotes are sessions of participation and contribution, where with my experience and experiences I develop sessions adapted to companies and people who want to acquire skills, update knowledge and train in areas vital for the best personal and professional performance.
The Keynotes are ideal for training schools, universities, graduate centers, master's degree, face-to-face, blended and online conferences, where my contribution is useful. It contributes to the development of training and adds a differentiating value.","rawText":"About Me After 20 years as a Sales Professional, or how I like to define myself “Sales woman”. Certified as a manager in innovation and now “ Life & Lidership Coach by the International Life Coaching Academy), I have been able to contribute with the success of not only several companies of Latin America and Spain, but also with the valuable experience I had with the fusion of the technological titans “Compaq Computer and Hewlett Packard” in Latin America. In that moment, I was responsible for the managing of the development and marketing of the business partners for the Andean region of Latin America at Compaq. This was one of the most enriching experiences in my professional and personal career, where I was tested to a point I developed great knowledge I didn’t know was in me. That’s why I always say, my passion has been there, or in my case, empirically without knowing until it started my first “call to my adventure”. How was I aware of my first call to my adventure? I like to tell this story, because I’m sure many of you will agree with me, or many of you are not aware of how valuable you are, or how Miguel Angel Bonarroti once said when he created his David´s sculpture “I only took away the stone hiding it”. It all happened after a presentation I did on a kick off when I worked for Nixdorf Computer (1992). I was barely graduated in Systems Engineer; I was selected from my team that night (because I was the new girl) to comment about the work we just have done. When I finished my presentation, the Commerce Director of the company said to me “Inma, from now and on, you will no longer be on the technical support team, you will be on the sales and marketing department” I didn’t understand at the time. The next day, an adventure began that until today, has been a continuous passionate personal and professional path. I have lived so enriching professional and personal experiences, these allow me now to share with other professionals and public in general at workshops, conferences, masters and diplomats my experiences, and this way achieve my dream and my second call to adventure “do what I like, be your coach”. My Enriching Experiencies with Keynotes. The Keynotes are sessions of participation and contribution, where with my experience and experiences I develop sessions adapted to companies and people who want to acquire skills, update knowledge and train in areas vital for the best personal and professional performance. The Keynotes are ideal for training schools, universities, graduate centers, master's degree, face-to-face, blended and online conferences, where my contribution is useful. It contributes to the development of training and adds a differentiating value.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/fb6f0862c554f6e564db47078c1a971d/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"A highly regarded, dedicated, seasoned, and results-driven Account Mgr. and Channel Sales with 20+ years of comprehensive experience in the Technology, and Consulting Services sectors. Strong managerial background with senior-level local/international experience. Recognized as a Professional with strategic business vision, as an expert in developing business plans, designing business strategies, leadership of marketing projects in complex environments, and for achieving significant increases in sales and improved results. Self-driven and self-reliant, adept at setting targets, leading by example, and adopting a collaborative approach with superior interpersonal skills used to engage, motivate, and encourage others through change.
Expertise in the direction of trade negotiations, attracting large accounts, and creating sales networks adapted to the overall strategy of the organization. Known as a specialist in market analysis channel model, developing innovative solutions, and launching new products as well as in managing campaigns and promotional events. Demonstrated excellent performance in negotiating with suppliers, managing budgets, and finding new market opportunities internationally. Well versed in strategically positioning the company in the market. Proven experience in development and implementation of programs marketing, sales and education for the partners.
Areas of Expertise include:
Value Selling • Marketing • Software Solutions Sales • Account Selling • Channel Model Strategies • Prospecting • Qualifying Potential Accounts • Sales Forecasting • Consultancy Services Selling • Sales Force Effectiveness • Strategic Planning • Identifying New Business Opportunities • Innovation Manager • Self-Motivation • Target-Driven • Negotiation • Customer-Centric • Leadership • Sales Quota Achievements • Communication • Presentations • Adaptation to Customer Needs • Multiculturalism
SELECTED ACHIEVEMENTS
    Successful experience for more than five years in the marketing and development area with the partners and the business from the andean region of Hewlett Packard. One of the most valuable and enriching experiences from a professional and personal level was participating in the merger of the two technology giants, Hewlett Packard and Compaq Computer.
I had the great opportunity to develop and implement the sales and marketing model and program for the "HP Partner One" to LATAM.
    Coordinator at the Regional Business Innovation and Development Center (CIDEC) in the Orotava Valley on the Island of Tenerife, Spain, (DILO Project).
    Successfully positioned the Oasis Consulting in the market, and maintained that positioning for 11 years, achieving open lines of business in Europe, LATAM, generating important benefits.
PROFESSIONAL EXPERIENCE
Lleida.net • Spain • 2017
Digital communications operator.Pioneer in the concept of electronic certification.
CHANNEL MANAGER
Responsible for the commercial and development area of the company's partners. Management Sales and Marketing Strategic Plan. Maintain responsibility for sales area partners. Development of commercial proposals. Monitoring and closing opportunities.
KEY ACCOMPLISHMENTS:
    Assesment of the area partner.
    Design, Development of the new channel model. Business strategy, marketing and training.
    Development of business alliance models. Networking, technical and commercial.
    New partner price plan definition.
Corporación Tedexis • Venezuela • 2012 – 2016
Solutions and services in the mobile technologies area.
SALES MANAGER
Tasked with identifying, developing, and manage the implementation of the company’s business strategy in conjunction with of the sales director. In charge of Sales and services of the firm’s products, relationship with customers and partners. Development of commercial proposals, presentation of products and services. Opportunities monitoring and closure. Sales forecast monitoring, management indicators.

KEY ACCOMPLISHMENTS:
    Design and development of commercial scheme and memberships for business partners.
    Innovation committee member of the organization, to foster entrepreneurship.
    Successful project leadership for the development of app in the health services sector.
    Successful sales and project management for the social networks services in the insurance sector.
    Organization, design and implementation of new pricing policies in services and products.

Oasis Consuting • Spain • 2004 – 2011
Management consulting Company in the sales area, marketing and technology integration
SALES AND MARKETING MANAGER (EMEA - LATAM)
Experience in the development and sales of management consulting projects. marketing and technology integration. Planning and strategies for other companies. Highly focused and detail-oriented Account Manager with an exceptional record of client service and revenue generation.
Able to manage multiple simultaneous projects with high efficiency and accuracy. Adept at working independently or managing a professional accounting team.

KEY ACCOMPLISHMENTS:
    Management of the “Total Partner Experience Survey “Project, for the Hewlett Packard distributers.
    Customer acquisition and retention for selling the companies advertising plans. Development of the marketing and organization plan of the forecast. Implementation of new sales automation tools and CRM Salesforce ( to Radio Millenium ).
    Coordination of the innovation center and regional business development. Identify and ensure innovation projects in the PYMES, report on the process of insular subsidies of regional character. Tracking advised companies, to ensure each projects success. Coordination of the innovations managers from an assigned region (Agencia Canaria de Investigación y Sociedad de la Información- Project DILO ).
    Development, planning and implementation, of sales strategies for the marketing of the company’s solutions and services, specifically in projects of social media and digital marketing ( Pitahaya Technologies).

Hewlett Packard CA / Compaq Computer CCA • Venezuela • 1998 – 2004
Enterprise of the information’s technologies, manufactures and markets hardware and software
CHANNEL & MARKETING DEVELOPMENT MANAGER ( LATAM)
Responsible in the marketing and development area with the partners and the business from the Andean region. Handling the relationship with the HP partners. Design, development and implementation of programs, marketing campaigns, sales and education of HP for the partners. Working alongside the Account Mgr. providing assistance to the Partners for closing opportunities. Checking on the sales goals, according to the HP sales and marketing programs. Responsible for support tools offline/online.Responsible the development of the events for the partners.

KEY ACCOMPLISHMENTS:
    Among the achievements, there is the participation in the design and implementation of the marketing program, sales and education for the HP partners in Latin America “Partner One.
    Virtual education program for HP distributors in “SMBnet”.
    Successful implementation of different education initiatives of technology products and motivational programs in sales for the HP partners in the Andean region.
    Design, development and implementation of the first partnes model for Compaq in the Andean region.
    Design and development of the first Compaq product and sales certification in the Andean region.

Additional experience gained as an Account Manager with Siemens Nixdorf C. A.; Electronics Product Specialist Printing with Siemens Nixdorf C.A.
EDUCATION & LANGUAGES
Bachelor - Systems Engineer
UNIVERSIDAD EXPERIMENTAL ANTONIO JOSE DE SUCRE| CARACAS, VENEZUELA
Proficient: Spanish and English
ABOUT ME

WHAT EXCITES ME
Passionate

I am a passionate and human person. From a young age, I have helped everyone around me. I like to know about human nature. This is why my concern about the emotions of people and the great changes that can be achieved with them.I am a faithful believer that motivation, relationship management and empathy are powerful tools to achieve success in our personal and professional goals.
I became certified as innovation manager to make know to people and companies that changes are possible whenever we believe in them.
I am international coach certification so I could look deeper into why people do what they do, why they think how they think, why they react like they do, why they feel what they feel.

PROFESSIONAL SALES WOMAM
There are a number of reasons why I love selling and why it motivates me like it does. The process of convincing somebody that the best choice to satisfy their needs is the one I am offering has fascinated me from a very early age. Selling gives me the freedom to be myself and use every tool I have to win the battle against my competition. It forces me to use my initiative, to be creative, to be effective and it brings me daily challenges to keep me motivated and to make each day an adventure. Working in this profession, we can go from the heights of exhilaration to the depths of discouragement within 48 hours and climb back to the heights again the next day.

PERSONAL SUMMARY

I am Spain-born. My family emigrated to Venezuela in the 70's, I was 11 years old. I like to think I am a mix of the best parts of both cultures. I am a family woman. I have one wonderful daughter who is genuinely out the word in terms of how fantastic and extraordinary she is: nineteen years old Ana Victoria.
Thanks to my profession, I have lived in different countries (Venezuela, Colombia, Mexico, USA, Spain ). I have had the opportunity to travel half the world, which has allowed me to engage with different cultures and hundreds of people from whom I have learned, among many things, that at the end we are all the same, we all face the same problems, suffer for the same reasons, want the same things in life and fear pretty much the same things.
I consider myself a promoter of the importance of having a positive attitude in life and how this can be the main means of achieving much-desired happiness and, in worst case scenarios, allowing you to be fine despite the circumstances.
I believe in family, moral values, hard work, two plus two will always equal four and that we should never stop laughing. I exercise every day (running & gym) and I am always busy with a personal project. My hobbies include: cinema, running, writing, gastronomy. But, above all these, there is no doubt in my mind that the moments I enjoy the most are the ones I spend with my family.

Social:
LinkedIn: https://www.linkedin.com/in/inmaculada-lasso-2591b119/
Instagram: @inmacoaching ; @inmarunning
Blog: inmalasso.blogspot.com","rawText":"A highly regarded, dedicated, seasoned, and results-driven Account Mgr. and Channel Sales with 20+ years of comprehensive experience in the Technology, and Consulting Services sectors. Strong managerial background with senior-level local/international experience. Recognized as a Professional with strategic business vision, as an expert in developing business plans, designing business strategies, leadership of marketing projects in complex environments, and for achieving significant increases in sales and improved results. Self-driven and self-reliant, adept at setting targets, leading by example, and adopting a collaborative approach with superior interpersonal skills used to engage, motivate, and encourage others through change. Expertise in the direction of trade negotiations, attracting large accounts, and creating sales networks adapted to the overall strategy of the organization. Known as a specialist in market analysis channel model, developing innovative solutions, and launching new products as well as in managing campaigns and promotional events. Demonstrated excellent performance in negotiating with suppliers, managing budgets, and finding new market opportunities internationally. Well versed in strategically positioning the company in the market. Proven experience in development and implementation of programs marketing, sales and education for the partners. Areas of Expertise include: Value Selling • Marketing • Software Solutions Sales • Account Selling • Channel Model Strategies • Prospecting • Qualifying Potential Accounts • Sales Forecasting • Consultancy Services Selling • Sales Force Effectiveness • Strategic Planning • Identifying New Business Opportunities • Innovation Manager • Self-Motivation • Target-Driven • Negotiation • Customer-Centric • Leadership • Sales Quota Achievements • Communication • Presentations • Adaptation to Customer Needs • Multiculturalism SELECTED ACHIEVEMENTS  Successful experience for more than five years in the marketing and development area with the partners and the business from the andean region of Hewlett Packard. One of the most valuable and enriching experiences from a professional and personal level was participating in the merger of the two technology giants, Hewlett Packard and Compaq Computer. I had the great opportunity to develop and implement the sales and marketing model and program for the "HP Partner One" to LATAM.  Coordinator at the Regional Business Innovation and Development Center (CIDEC) in the Orotava Valley on the Island of Tenerife, Spain, (DILO Project).  Successfully positioned the Oasis Consulting in the market, and maintained that positioning for 11 years, achieving open lines of business in Europe, LATAM, generating important benefits. PROFESSIONAL EXPERIENCE Lleida.net • Spain • 2017 Digital communications operator.Pioneer in the concept of electronic certification. CHANNEL MANAGER Responsible for the commercial and development area of the company's partners. Management Sales and Marketing Strategic Plan. Maintain responsibility for sales area partners. Development of commercial proposals. Monitoring and closing opportunities. KEY ACCOMPLISHMENTS:  Assesment of the area partner.  Design, Development of the new channel model. Business strategy, marketing and training.  Development of business alliance models. Networking, technical and commercial.  New partner price plan definition. Corporación Tedexis • Venezuela • 2012 – 2016 Solutions and services in the mobile technologies area. SALES MANAGER Tasked with identifying, developing, and manage the implementation of the company’s business strategy in conjunction with of the sales director. In charge of Sales and services of the firm’s products, relationship with customers and partners. Development of commercial proposals, presentation of products and services. Opportunities monitoring and closure. Sales forecast monitoring, management indicators. KEY ACCOMPLISHMENTS:  Design and development of commercial scheme and memberships for business partners.  Innovation committee member of the organization, to foster entrepreneurship.  Successful project leadership for the development of app in the health services sector.  Successful sales and project management for the social networks services in the insurance sector.  Organization, design and implementation of new pricing policies in services and products. Oasis Consuting • Spain • 2004 – 2011 Management consulting Company in the sales area, marketing and technology integration SALES AND MARKETING MANAGER (EMEA - LATAM) Experience in the development and sales of management consulting projects. marketing and technology integration. Planning and strategies for other companies. Highly focused and detail-oriented Account Manager with an exceptional record of client service and revenue generation. Able to manage multiple simultaneous projects with high efficiency and accuracy. Adept at working independently or managing a professional accounting team. KEY ACCOMPLISHMENTS:  Management of the “Total Partner Experience Survey “Project, for the Hewlett Packard distributers.  Customer acquisition and retention for selling the companies advertising plans. Development of the marketing and organization plan of the forecast. Implementation of new sales automation tools and CRM Salesforce ( to Radio Millenium ).  Coordination of the innovation center and regional business development. Identify and ensure innovation projects in the PYMES, report on the process of insular subsidies of regional character. Tracking advised companies, to ensure each projects success. Coordination of the innovations managers from an assigned region (Agencia Canaria de Investigación y Sociedad de la Información- Project DILO ).  Development, planning and implementation, of sales strategies for the marketing of the company’s solutions and services, specifically in projects of social media and digital marketing ( Pitahaya Technologies). Hewlett Packard CA / Compaq Computer CCA • Venezuela • 1998 – 2004 Enterprise of the information’s technologies, manufactures and markets hardware and software CHANNEL & MARKETING DEVELOPMENT MANAGER ( LATAM) Responsible in the marketing and development area with the partners and the business from the Andean region. Handling the relationship with the HP partners. Design, development and implementation of programs, marketing campaigns, sales and education of HP for the partners. Working alongside the Account Mgr. providing assistance to the Partners for closing opportunities. Checking on the sales goals, according to the HP sales and marketing programs. Responsible for support tools offline/online.Responsible the development of the events for the partners. KEY ACCOMPLISHMENTS:  Among the achievements, there is the participation in the design and implementation of the marketing program, sales and education for the HP partners in Latin America “Partner One.  Virtual education program for HP distributors in “SMBnet”.  Successful implementation of different education initiatives of technology products and motivational programs in sales for the HP partners in the Andean region.  Design, development and implementation of the first partnes model for Compaq in the Andean region.  Design and development of the first Compaq product and sales certification in the Andean region. Additional experience gained as an Account Manager with Siemens Nixdorf C. A.; Electronics Product Specialist Printing with Siemens Nixdorf C.A. EDUCATION & LANGUAGES Bachelor - Systems Engineer UNIVERSIDAD EXPERIMENTAL ANTONIO JOSE DE SUCRE| CARACAS, VENEZUELA Proficient: Spanish and English ABOUT ME WHAT EXCITES ME Passionate I am a passionate and human person. From a young age, I have helped everyone around me. I like to know about human nature. This is why my concern about the emotions of people and the great changes that can be achieved with them.I am a faithful believer that motivation, relationship management and empathy are powerful tools to achieve success in our personal and professional goals. I became certified as innovation manager to make know to people and companies that changes are possible whenever we believe in them. I am international coach certification so I could look deeper into why people do what they do, why they think how they think, why they react like they do, why they feel what they feel. PROFESSIONAL SALES WOMAM There are a number of reasons why I love selling and why it motivates me like it does. The process of convincing somebody that the best choice to satisfy their needs is the one I am offering has fascinated me from a very early age. Selling gives me the freedom to be myself and use every tool I have to win the battle against my competition. It forces me to use my initiative, to be creative, to be effective and it brings me daily challenges to keep me motivated and to make each day an adventure. Working in this profession, we can go from the heights of exhilaration to the depths of discouragement within 48 hours and climb back to the heights again the next day. PERSONAL SUMMARY I am Spain-born. My family emigrated to Venezuela in the 70's, I was 11 years old. I like to think I am a mix of the best parts of both cultures. I am a family woman. I have one wonderful daughter who is genuinely out the word in terms of how fantastic and extraordinary she is: nineteen years old Ana Victoria. Thanks to my profession, I have lived in different countries (Venezuela, Colombia, Mexico, USA, Spain ). I have had the opportunity to travel half the world, which has allowed me to engage with different cultures and hundreds of people from whom I have learned, among many things, that at the end we are all the same, we all face the same problems, suffer for the same reasons, want the same things in life and fear pretty much the same things. I consider myself a promoter of the importance of having a positive attitude in life and how this can be the main means of achieving much-desired happiness and, in worst case scenarios, allowing you to be fine despite the circumstances. I believe in family, moral values, hard work, two plus two will always equal four and that we should never stop laughing. I exercise every day (running & gym) and I am always busy with a personal project. My hobbies include: cinema, running, writing, gastronomy. 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