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Trabalhei com marcas como Broto (Banco do Brasil), Galderma e Mercado Pago, desenvolvendo estratégias de conteúdo e apoiando decisões orientadas por dados. Contribuí para a construção de jornadas mais eficientes e alinhadas aos objetivos de negócio. Agência Green Digital — Brasil (2021–2023) Marketing Lead | Estratégia 360° Liderei até 8 projetos simultâneos, coordenando estratégias de marketing para clientes no Brasil, Estados Unidos e Canadá. Desenvolvi campanhas 360°, integrando tráfego pago, automação, conteúdo e branding com foco em crescimento e geração de leads. Atuei em todo o ciclo do projeto — da estratégia à execução — garantindo consistência, performance e alinhamento com os objetivos dos clientes. PROJETOS COMO FREELANCER Atuação direta na construção de posicionamento e estratégias de crescimento para marcas e infoprodutores, com foco em geração de receita e autoridade. Principais entregas: Estruturação de posicionamento e branding Desenvolvimento de funis de vendas (lançamentos e evergreen) Estratégias de tráfego pago e conteúdo orientado à conversão Reestruturação de presença digital e comunicação estratégica Criação de páginas de venda, pitchs e storytelling para produtos digitais","rating":4.75,"ranking":227,"position":{"position":"silver","next":{"name":"Gold","next":"platinum","description":"Gold es el cuarto nivel de Workana. Estás a un paso de convertirte en un top freelancer y acceder a los mejores beneficios. Continúa el excepcional trabajo: ingresos, calificaciones y clientes satisfechos son la clave. Leer más","explain":"Un freelancer Gold ya ha trabajado con por lo menos 4 clientes diferentes y consiguió muy buenos resultados. Para estos profesionales, su reputación es muy importante. ¡No te pierdas la oportunidad de conocer su talento en tu próximo proyecto! Leer más"},"name":"Silver","description":"Silver es el tercer nivel de Workana. Vas por buen camino. Mantente activo y cumple los requisitos para seguir creciendo. Ten en cuenta: ingresos, calificaciones y clientes satisfechos. Leer más","explain":"Un freelancer Silver es un profesional con un historial de más de 2 clientes satisfechos. Esto significa que ya tiene sus primeras estrellas y su carrera profesional en Workana comenzó muy bien. No olvides chequear su perfil para saber más sobre su reputación. Leer más"},"completed":2,"hourlyRate":{"rate":180,"currency":"BRL"},"badges":[{"type":"membership_premium","profile":"worker","active":true}],"shouldShowHireMeDialog":false},"profileUrl":"https://www.workana.com/freelancer/42fc87c6bf5b2ffb223dfc5d6d934b3f","logoUrl":"https://cf.workana.com/logos/bca3a9feb3308d24b7f280a2e43bd9d7/dc/1753733821044_160_160.jfif","truncatedCompanyDescription":"A maioria das marcas não precisa de mais conteúdo. Precisa de direção. 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Mi trabajo es simple: Convertir tu inversión publicitaria en CRECIMIENTO REAL. ➡︎ ¿Qué hago por tu negocio? ⬅︎ ✔ Consigo resultados, no clics. Gestiono campañas en Google, Meta, LinkedIn, TikTok y Microsoft Ads para generar leads de calidad y ventas reales, optimizando cada euro. ✔ Hago tu inversión rentable. Analizo negocio, datos y embudo para crear una estrategia publicitaria sólida, optimizada continuamente para reducir costes, aumentar conversiones y escalar con control. ✔ Anuncios y mensajes que rinden. Enfoques publicitarios claros y adaptados a cada plataforma para mejorar CTR, conversión y rendimiento global. ➡︎ ¿Qué obtienes? ⬅︎ ✔ Resultados que impactan. Más leads cualificados, más ventas y un retorno que realmente se nota. ✔ Campañas eficientes y centradas en tu cliente ideal. Segmentación inteligente y decisiones basadas en datos para evitar desperdicio y maximizar rentabilidad. ✔ Crecimiento estable y escalable. Campañas preparadas para crecer manteniendo el CPA bajo control y potenciando el ROI. ✔ Comunicación clara. Informes entendibles, transparencia total y foco en soluciones, no complicaciones. Si buscas una gestora profesional, analítica y 100% enfocada en resultados, hablemos. 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He diseñado e implementado estrategias de publicidad online con un doble enfoque: - Captación de leads de calidad para sectores como formación, salud y servicios profesionales. - Generación de ventas directas en eCommerce, optimizando la inversión publicitaria y asegurando resultados medibles. Algunos logros destacados: - Mejora significativa en la captación de leads, aumentando tanto la cantidad como la calidad de las oportunidades generadas. - Incremento notable en las ventas online, con campañas optimizadas para maximizar el retorno de la inversión. - Optimización del funnel completo, desde la primera interacción hasta la conversión y fidelización del cliente. - Gestión de presupuestos publicitarios de gran volumen, garantizando eficiencia y escalabilidad de las campañas. Conozco los principales retos de quienes invierten en publicidad digital: - Leads que no se convierten en clientes. - Campañas de eCommerce que generan tráfico pero no ventas. - Dificultad para escalar sin aumentar los costes de forma desproporcionada. - Informes poco claros que no permiten decisiones estratégicas. Mi enfoque resuelve estos problemas con: ✔ Estrategias adaptadas a la captación de leads y ventas, según las necesidades del negocio. ✔ Segmentación y personalización de anuncios, aumentando la relevancia y la conversión. ✔ Optimización continua del rendimiento y del ROI, asegurando resultados sostenibles. ✔ Informes claros y accionables, centrados en métricas que realmente importan: clientes y ventas. En resumen, aporto experiencia y metodología para que tu inversión publicitaria funcione de manera efectiva, generando tanto oportunidades comerciales cualificadas como ventas online rentables y escalables.","rating":4.96,"ranking":159,"position":{"position":"platinum","next":{"name":"Hero","next":null,"description":"Hero es el máximo nivel de los freelancers de Workana. Nos enorgulleces. Tu experiencia, responsabilidad y profesionalismo hacen que te destaques, por eso tienes los mejores beneficios. ¡Sigue brillando! Leer más","explain":"El freelancer HERO ha llegado al nivel máximo en Workana. Si necesitas a un experto, no busques más. Un freelancer Hero ha demostrado que su talento, servicio y compromiso son excelentes. Trabajar con ellos es un placer. Leer más"},"name":"Platinum","description":"Platinum es el quinto nivel de Workana. ¡Estás llegando a la cima! Ahora más que nunca recuerda chequear tu actividad en la plataforma: ingresos, calificaciones y clientes satisfechos. ¡Sigue siendo un éxito! Leer más ","explain":"Un freelancer Platinum es realmente un profesional TOP. El talento Platinum conoce a sus clientes, sabe trabajar de manera remota y brinda un excelente servicio. Su carrera no para de crecer, y solamente le falta conocerte a ti. ¿Qué esperas para contratarlo? Leer más"},"completed":9,"hourlyRate":{"rate":45,"currency":"EUR"},"badges":[],"shouldShowHireMeDialog":false},"profileUrl":"https://www.workana.com/freelancer/abbebcc618cfd1e2e698c647a5795df2","logoUrl":"https://cf.workana.com/logos/e9d04ee64feec14fadc30c1a4d38d38a/wm/IMG_0305_160_160.jpg","truncatedCompanyDescription":"Especialista senior en Publicidad Digital con más de 7 años gestionando campañas de alto presupuesto para empresas pequeñas y grandes. Mi trabajo es simple: Convertir tu inversión publicitaria en CRECIMIENTO REAL. ➡︎...","ratingData":{"label":"4.96 of 5.00","stars":4.96},"countryData":{"country":"ES","name":"Spain","class":"flag flag-es","url":"https://www.workana.com/en/freelancers/spain","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"skillTags":[{"anchorText":"Google AdWords","anchorLink":"https://www.workana.com/en/hire/google-adwords","isCertified":false,"title":"Google AdWords - Freelancers"},{"anchorText":"Facebook Ads","anchorLink":"https://www.workana.com/en/hire/facebook-ads","isCertified":false,"title":"Facebook Ads - Freelancers"},{"anchorText":"Lead Generation","anchorLink":"https://www.workana.com/en/hire/lead-generation","isCertified":false,"title":"Lead Generation - Freelancers"},{"anchorText":"Advertising on Google, Facebook","anchorLink":"https://www.workana.com/en/hire/advertising-on-google-facebook-1","isCertified":false,"title":"Advertising on Google, Facebook - Freelancers"},{"anchorText":"Internet Marketing","anchorLink":"https://www.workana.com/en/hire/internet-marketing","isCertified":false,"title":"Internet Marketing - Freelancers"},{"anchorText":"Marketing Strategy","anchorLink":"https://www.workana.com/en/hire/marketing-strategy","isCertified":false,"title":"Marketing Strategy - Freelancers"},{"anchorText":"Instagram Ads","anchorLink":"https://www.workana.com/en/hire/instagram-ads","isCertified":false,"title":"Instagram Ads - Freelancers"},{"anchorText":"Canva","anchorLink":"https://www.workana.com/en/hire/canva","isCertified":false,"title":"Canva - Freelancers"},{"anchorText":"Market Research","anchorLink":"https://www.workana.com/en/hire/market-research","isCertified":false,"title":"Market Research - Freelancers"},{"anchorText":"YouTube","anchorLink":"https://www.workana.com/en/hire/youtube","isCertified":false,"title":"YouTube - Freelancers"},{"anchorText":"Social Media Marketing","anchorLink":"https://www.workana.com/en/hire/social-media-marketing","isCertified":false,"title":"Social Media Marketing - Freelancers"},{"anchorText":"LinkedIn","anchorLink":"https://www.workana.com/en/hire/linkedin","isCertified":false,"title":"LinkedIn - Freelancers"},{"anchorText":"Google Analytics","anchorLink":"https://www.workana.com/en/hire/google-analytics","isCertified":false,"title":"Google Analytics - Freelancers"},{"anchorText":"Sales & Marketing","anchorLink":"https://www.workana.com/en/hire/sales-marketing","isCertified":false,"title":"Sales & Marketing - Freelancers"}]},{"seoURL":"https://www.workana.com/freelancer/5c18f0a1260eb392fde7d35e43cdb113","companyVisibleName":"Pedro L.","tagline":null,"companyDescription":"Estrategista de marketing e copy — Top 1% da Workana e entre os primeiros do Brasil na categoria Marketing e Vendas, com nota 5,0 e mais de 75 projetos entregues (vários de clientes que me recontrataram). Ajudo SaaS, produtos digitais, negócios de saúde e e-commerces premium a transformar conteúdo, anúncios e páginas em uma máquina de persuasão com lógica clara. A maioria das marcas produz material todo dia sem uma estratégia de conversão por trás — eu instalo essa estratégia, do posicionamento ao funil. Não entrego texto bonito isolado: penso o problema de negócio. Posicionamento, mensagem, copy de conversão, funil, execução e otimização. É assim que atenção vira faturamento e cliente pontual vira recorrência. Como eu trabalho: - Diagnóstico e posicionamento de marca - Copy de conversão (páginas, anúncios, e-mails, conteúdo) - Estruturação de funil + gestão de tráfego (Meta e Google Ads) - Acompanhamento estratégico mensal (estratégia + execução) Formação em Cyber Defense (FIAP): entendo dado e privacidade, um diferencial em nichos sensíveis como saúde. Se você procura alguém que pense o resultado, e não só execute a tarefa, vamos conversar.","logos":{"normal":{"url":"https://workana.s3.amazonaws.com/logos/5c8e7a8eb05e1610c94a1951ba59201f/qg/1000175393_160_160.png","width":160,"height":160},"thumb":{"url":"https://workana.s3.amazonaws.com/logos/5c8e7a8eb05e1610c94a1951ba59201f/dr/1000175393_30_30.png","width":30,"height":30},"profile":{"url":"https://workana.s3.amazonaws.com/logos/5c8e7a8eb05e1610c94a1951ba59201f/om/1000175393_192_192.png","width":192,"height":192},"large":{"url":"https://workana.s3.amazonaws.com/logos/5c8e7a8eb05e1610c94a1951ba59201f/me/1000175393_300_300.png","width":300,"height":300},":original":{"url":"https://workana.s3.amazonaws.com/logos/fcae80a524e43a05c7418fdfc43d7484/oh/1000175393.png","width":1024,"height":1536}},"country":"BR","lastActive":"2026-07-13 15:26:35","created":"2023-12-22 17:27:12","open":0,"active":0,"completed":"0","rating":"0.00","paid":0,"verifiedPaymentMethod":false,"worker":{"id":7596817,"slug":"pedro-lima-193","canInvite":false,"skills":{"379":{"id":379},"386":{"id":386},"387":{"id":387},"516":{"id":516},"539":{"id":539},"898":{"id":898},"382":{"id":382},"499":{"id":499},"376":{"id":376}},"history":"Atuo como copywriter e estrategista de marketing com experiência em mais de 75 projetos, passando por agência (Four UP) e projetos diretos com empresas e especialistas. Projetos e setores atendidos mais relevantes: Indústria Alimentícia → Frigozan Jurídico (Criminal) → Defesa Plena Tecnologia / Compliance → EConformidade Cosméticos Naturais Premium → Águas de Ipanema Entretenimento → PlayToy Park Cultura / Mídia → Gravv Culture Energia / Eventos → Pipeline Brazil Educação / Psicanálise → Faculdade Terceira Visão Indústria Musical → Electro-Voice Official Victor Blues (artista musical) Medlight (educação médica) Conteúdo e mídia: Ciência Todo Dia → atuação na correção e refinamento de roteiros Natureza Sinistra → adaptação e criação de roteiros com base em referências (tradução estratégica e estruturação de narrativa) Minha atuação envolve: Planejamento de funis Páginas de venda e VSL Criativos para anúncios E-mails e automações Estratégia de aquisição e conversão Funis interativos (quizzes e segmentação) Estruturo sistemas de marketing para atrair, qualificar e converter.","rating":5,"ranking":214,"position":{"position":"hero","next":null,"name":"Hero","description":"Hero es el máximo nivel de los freelancers de Workana. Nos enorgulleces. Tu experiencia, responsabilidad y profesionalismo hacen que te destaques, por eso tienes los mejores beneficios. ¡Sigue brillando! Leer más","explain":"El freelancer HERO ha llegado al nivel máximo en Workana. Si necesitas a un experto, no busques más. Un freelancer Hero ha demostrado que su talento, servicio y compromiso son excelentes. Trabajar con ellos es un placer. Leer más"},"completed":26,"hourlyRate":{"rate":200,"currency":"BRL"},"badges":[{"type":"membership_premium","profile":"worker","active":true}],"shouldShowHireMeDialog":false},"profileUrl":"https://www.workana.com/freelancer/5c18f0a1260eb392fde7d35e43cdb113","logoUrl":"https://cf.workana.com/logos/5c8e7a8eb05e1610c94a1951ba59201f/qg/1000175393_160_160.png","truncatedCompanyDescription":"Estrategista de marketing e copy — Top 1% da Workana e entre os primeiros do Brasil na categoria Marketing e Vendas, com nota 5,0 e mais de 75 projetos entregues (vários de clientes que me recontrataram). 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Foco na criação de sites, e-commerce, blogs e landing pages. Habilidades: Wordpress, PHP, MySql, CSS, Javascript, Ajax, jQuery, HTML Quem sou eu? Todo mundo já deve ter ouvido aquela velha frase “o que você vai ser quando crescer?”. É até normal para uma criança ou adolescente ouvir isso, até porque você não sabe onde vai chegar nessa fase diante de tantos sonhos. Faz parte do ciclo natural da vida. Hoje tenho 27 anos de idade, sou natural de Goiânia - Goiás. A gente cresce e tudo muda, principalmente a responsabilidade que adquirimos, mas não podemos esquecer de onde viemos e quem somos. Moro me Goiânia atualmente. Moro aqui desde que nasci, e daqui só saio pra algo melhor. Eita! ôh cidade boa de viver. Principalmente porque foi aqui que aprendi tudo que sei como profissional. Aqui não esbarramos em duplas sertanejas famosas e nem em cavalos e vacas, mas o clima é de interior e por sinal o melhor do Brasil. Não dispenso um bom filme, seja no cinema ou em casa. O futebolzinho com os amigos ou qualquer outro programa de índio ;). Meu trabalho hoje se resume ao meio digital, a internet. Tenho mais de 7 anos de experiência e atuo focado na criação de sites, e-commerces e marketing digital, que abrange desde a gestão de conteúdo redes sociais, automação com inbound marketing, campanhas e estratégias online, e links patrocinados no Facebook/Instagram e Google Adwords. Para finalizar esse meu texto “chato” (risos), quero dizer que nunca é tarde para buscar o conhecimento. Comecei tarde e hoje estou muito bem profissionalmente e pessoalmente, mas não satisfeito. Tem muito caminho pela frente e muita coisa para aprender. O mundo não pára e temos que ir juntos, para não sermos atropelados. 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Nos enorgulleces. Tu experiencia, responsabilidad y profesionalismo hacen que te destaques, por eso tienes los mejores beneficios. ¡Sigue brillando! Leer más","explain":"El freelancer HERO ha llegado al nivel máximo en Workana. Si necesitas a un experto, no busques más. Un freelancer Hero ha demostrado que su talento, servicio y compromiso son excelentes. Trabajar con ellos es un placer. Leer más"},"completed":134,"hourlyRate":{"rate":150,"currency":"BRL"},"badges":[{"type":"membership_premium","profile":"worker","active":true}],"shouldShowHireMeDialog":false},"profileUrl":"https://www.workana.com/freelancer/f6f7d960d0cad40f932fed738d448ec8","logoUrl":"https://cf.workana.com/logos/6f/7a4d6049e5425bb7f849b537a3b92b/51348043_340252516700055_6529252374786080768_n.jpg","truncatedCompanyDescription":"Ótimo custo benefício, qualidade e valor agregado aos projetos. Foco na criação de sites, e-commerce, blogs e landing pages. Habilidades: Wordpress, PHP, MySql, CSS, Javascript, Ajax, jQuery, HTML Quem sou eu? Todo...","ratingData":{"label":"4.96 of 5.00","stars":4.96},"countryData":{"country":"BR","name":"Brazil","class":"flag flag-br","url":"https://www.workana.com/en/freelancers/brazil","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"skillTags":[{"anchorText":"CSS","anchorLink":"https://www.workana.com/en/hire/css","isCertified":false,"title":"CSS - Freelancers"},{"anchorText":"Atom","anchorLink":"https://www.workana.com/en/hire/atom","isCertified":false,"title":"Atom - Freelancers"},{"anchorText":"cPanel","anchorLink":"https://www.workana.com/en/hire/cpanel","isCertified":false,"title":"cPanel - Freelancers"},{"anchorText":"Facebook","anchorLink":"https://www.workana.com/en/hire/facebook","isCertified":false,"title":"Facebook - Freelancers"},{"anchorText":"FTP","anchorLink":"https://www.workana.com/en/hire/ftp","isCertified":false,"title":"FTP - Freelancers"},{"anchorText":"HTML","anchorLink":"https://www.workana.com/en/hire/html","isCertified":false,"title":"HTML - 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