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Integrei storytelling, mídia paga e análise de dados para otimizar performance e aumentar a eficiência das campanhas. Utilizei frameworks estratégicos (como AIDA) e ferramentas com IA para estruturar processos mais inteligentes e escaláveis. Z Omni Serve Marketing — Belgrado (2023–2025) Social Media Strategist | Brand & Content Strategy Responsável pela construção e execução de estratégias de conteúdo para marcas internacionais, com foco em posicionamento, consistência e crescimento de audiência. Planejei e gerenciei conteúdo multiplataforma, analisando métricas e comportamento do público para gerar engajamento qualificado e fortalecer a percepção de marca. Atuei na gestão de comunidade e narrativa, garantindo alinhamento entre comunicação e identidade das marcas. Webjump — Brasil (2023) Marketing & Communications Analyst | E-commerce & Growth Atuei na integração entre marketing e vendas, com foco na otimização de funis e aumento de conversão em projetos de e-commerce. Trabalhei com marcas como Broto (Banco do Brasil), Galderma e Mercado Pago, desenvolvendo estratégias de conteúdo e apoiando decisões orientadas por dados. Contribuí para a construção de jornadas mais eficientes e alinhadas aos objetivos de negócio. Agência Green Digital — Brasil (2021–2023) Marketing Lead | Estratégia 360° Liderei até 8 projetos simultâneos, coordenando estratégias de marketing para clientes no Brasil, Estados Unidos e Canadá. Desenvolvi campanhas 360°, integrando tráfego pago, automação, conteúdo e branding com foco em crescimento e geração de leads. Atuei em todo o ciclo do projeto — da estratégia à execução — garantindo consistência, performance e alinhamento com os objetivos dos clientes. PROJETOS COMO FREELANCER Atuação direta na construção de posicionamento e estratégias de crescimento para marcas e infoprodutores, com foco em geração de receita e autoridade. Principais entregas: Estruturação de posicionamento e branding Desenvolvimento de funis de vendas (lançamentos e evergreen) Estratégias de tráfego pago e conteúdo orientado à conversão Reestruturação de presença digital e comunicação estratégica Criação de páginas de venda, pitchs e storytelling para produtos digitais","rating":4.75,"ranking":113,"position":{"position":"silver","next":{"name":"Gold","next":"platinum","description":"Gold es el cuarto nivel de Workana. Estás a un paso de convertirte en un top freelancer y acceder a los mejores beneficios. Continúa el excepcional trabajo: ingresos, calificaciones y clientes satisfechos son la clave. Leer más","explain":"Un freelancer Gold ya ha trabajado con por lo menos 4 clientes diferentes y consiguió muy buenos resultados. Para estos profesionales, su reputación es muy importante. ¡No te pierdas la oportunidad de conocer su talento en tu próximo proyecto! Leer más"},"name":"Silver","description":"Silver es el tercer nivel de Workana. 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Actualmente tengo más de 4 años como freelance, completando más de 500 proyectos para más de 300 clientes en más de 20 países del mundo, ¡y aún así creo que me queda bastante por aprender! ¿Estas listo para impulsar tu marca?","logos":{"normal":{"url":"https://workana.s3.amazonaws.com/logos/387c805bc847cea6ecbeb18a21fb66e4/ky/danielmdp_160_160.jpg","width":160,"height":160},"thumb":{"url":"https://workana.s3.amazonaws.com/logos/387c805bc847cea6ecbeb18a21fb66e4/tp/danielmdp_30_30.jpg","width":30,"height":30},":original":{"url":"https://workana.s3.amazonaws.com/logos/387c805bc847cea6ecbeb18a21fb66e4/fh/danielmdp.jpg","width":800,"height":800},"profile":{"url":"https://workana.s3.amazonaws.com/logos/387c805bc847cea6ecbeb18a21fb66e4/oa/danielmdp_192_192.jpg","width":192,"height":192},"large":{"url":"https://workana.s3.amazonaws.com/logos/387c805bc847cea6ecbeb18a21fb66e4/yu/danielmdp_300_300.jpg","width":300,"height":300}},"country":"MX","lastActive":"2026-07-20 12:22:44","created":"2021-09-14 06:12:41","open":0,"active":0,"completed":"0","rating":"0.00","paid":0,"verifiedPaymentMethod":true,"worker":{"id":3986883,"slug":"daniel-mdp","canInvite":false,"skills":{"467":{"id":467},"513":{"id":513},"666":{"id":666},"485":{"id":485},"362":{"id":362},"905":{"id":905},"469":{"id":469},"954":{"id":954},"508":{"id":508},"503":{"id":503},"154":{"id":154},"909":{"id":909},"452":{"id":452},"523":{"id":523},"517":{"id":517},"487":{"id":487},"173":{"id":173},"274":{"id":274},"798":{"id":798},"437":{"id":437},"67":{"id":67},"499":{"id":499}},"history":"Más de 6 años de experiencia en las áreas de Diseño, Marketing digital y Desarrollo. 2015 a 2017: Encargado de sistemas en La Casa de las Luces. 2017-Actualidad: Freelancer de tiempo completo. 2020-Actualidad: Consultor para empresas en soluciones digitales. Sobre mi carrera Freelance: -He trabajado para más de 300 empresas en más de 20 Países del mundo, siendo los más frecuentes en Latinoamérica, Centroamérica y Europa. -Desde pequeñas y medianas empresas hasta grandes marcas posicionadas en el mercado e instituciones gubernamentales. Destacan marcas como: -Capatec (Gobierno de Panamá) -Urb16 (Barcelona) -BrabiBeauty (México) -MOPT (Gobierno de Costa Rica) -WhiteGlove (Panamá) -LensBest (México) -Entre otras más Experiencia en diversas Industrias y Sectores: -Real State -Alimentos -Aplicaciones y software -Robótica y Tecnología -Educación -Comercio -Hotelería y Turismo -Arquitectura y Construcción -Contabilidad y Finanzas -Salud y Bienestar -Moda y Belleza -Música y Entretenimiento -Arte y Diseño Ya conoces mi experiencia, ahora dime ¿estas listo para impulsar tu marca?","rating":4.79,"ranking":122,"position":{"position":"hero","next":null,"name":"Hero","description":"Hero es el máximo nivel de los freelancers de Workana. Nos enorgulleces. Tu experiencia, responsabilidad y profesionalismo hacen que te destaques, por eso tienes los mejores beneficios. ¡Sigue brillando! Leer más","explain":"El freelancer HERO ha llegado al nivel máximo en Workana. Si necesitas a un experto, no busques más. Un freelancer Hero ha demostrado que su talento, servicio y compromiso son excelentes. Trabajar con ellos es un placer. 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Soy Javier, un apasionado de la tecnología con más de 30 años de experiencia transformando ideas complejas en soluciones digitales de alto impacto. Mi trayectoria me permite combinar la madurez de la ingeniería de software tradicional con la innovación constante de las tecnologías modernas. ¿Qué aporto a tu proyecto? Frontend de Alto Rendimiento: Desarrollo aplicaciones modernas, rápidas y escalables utilizando React, Next.js y TypeScript. Mi enfoque está en la experiencia de usuario (UX) y un código limpio que facilite el crecimiento del producto. Ecosistema WordPress & CMS: Experto en arquitectura WordPress y tiendas online (WooCommerce). Desarrollo soluciones a medida que no solo se ven bien, sino que están optimizadas para la conversión. AI Automation & Python: Como Ingeniero de IA en formación, diseño e implemento automatizaciones inteligentes que optimizan procesos, integrando LLMs y scripts avanzados en Python para ahorrar tiempo y costos operativos. Full Stack Mindset: Dominio sólido de Node.js, PHP y bases de datos, garantizando que el frontend y el backend hablen el mismo idioma sin fricciones. Compromiso Profesional: Mi nivel "Hero" en esta plataforma es el reflejo de mi filosofía de trabajo: seriedad, transparencia y profesionalismo absoluto. No solo entrego código; entrego soluciones que funcionan y que están alineadas con los objetivos de tu negocio. Si buscás un socio tecnológico con visión estratégica y capacidad de ejecución senior, estoy listo para conversar sobre tu próximo desafío. ------------------------------------------------------ Senior Full Stack & AI Automation Engineer Olá! Sou o Javier, apaixonado por tecnologia com mais de 30 anos de experiência transformando ideias complexas em soluções digitais de alto impacto. Minha trajetória me permite combinar a maturidade da engenharia de software tradicional com a inovação constante das tecnologias modernas. O que eu trago para o seu projeto: Frontend de Alta Performance: Desenvolvo aplicações modernas, rápidas e escaláveis utilizando React, Next.js e TypeScript. Meu foco está na experiência do usuário (UX) e em um código limpo que facilite o crescimento do produto. Ecossistema WordPress & CMS: Especialista em arquitetura WordPress e lojas online (WooCommerce). Desenvolvo soluções sob medida que não apenas têm um visual incrível, mas são otimizadas para conversão. Automação com IA & Python: Como Engenheiro de IA, projeto e implemento automações inteligentes que otimizam processos, integrando LLMs e scripts avançados em Python para economizar tempo e custos operacionais. Mentalidade Full Stack: Domínio sólido de Node.js, PHP e bancos de dados, garantindo que o frontend e o backend falem a mesma língua sem fricções. Compromisso Profissional: Meu nível "Hero" nesta plataforma é o reflexo da minha filosofia de trabalho: seriedade, transparência e profissionalismo absoluto. Não entrego apenas código; entrego soluções que funcionam e que estão alinhadas aos objetivos do seu negócio. Se você procura um parceiro tecnológico com visão estratégica e capacidade de execução sênior, estou pronto para conversar sobre o seu próximo desafio. ------------------------------------------------------ Senior Full Stack & AI Automation Engineer Hello! I’m Javier, a technology enthusiast with over 30 years of experience transforming complex ideas into high-impact digital solutions. My career allows me to combine the maturity of traditional software engineering with the constant innovation of modern tech stacks. What I bring to your project: High-Performance Frontend: I develop modern, fast, and scalable applications using React, Next.js, and TypeScript. My focus is on User Experience (UX) and clean, maintainable code. WordPress Ecosystem & CMS: Expert in WordPress architecture and WooCommerce. I build custom solutions that aren't just visually stunning but are fully optimized for conversion and performance. AI Automation & Python: As an AI Engineer, I design and implement intelligent automations to streamline processes, integrating LLMs and advanced Python scripts to save time and operational costs. Full Stack Mindset: Solid command of Node.js, PHP, and databases, ensuring seamless communication between frontend and backend. Professional Commitment: My "Hero" status on this platform reflects my work philosophy: reliability, transparency, and absolute professionalism. I don’t just deliver code; I deliver working solutions aligned with your business goals. 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