Google Adwords is Google's way of doing paid advertising on its search engine. It allows a company's ad to appear among the first results of a search related to its products or services.
Google Adwords is very effective because advertising appears in front of people when they are looking for those who are being promoted, which is why it is one of the online marketing strategies that is growing and becoming more popular.
Google Adwords is a very cost-effective way to gain exposure, make yourself known and increase sales. To make it work perfectly you need a digital marketing specialist to set up your campaigns.
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