Sandra K. A. O. freelancer experto en Marketing, Estrategia de Marketing, SEO

Sandra K. A. O.

Publicista Especialista en SEO y Marketing Digital

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Marketing Digital y Ventas

Habilidades (Máximo: 3)

Marketing Estrategia de Marketing SEO

Sobre mí
Decisive, action-oriented and results-focused professional with experience in SEO and Neuromarketing for digital marketing ecosystem. Offering outstanding talents in project management, client relationships, teams coordination and strategic thinking. In charge of developing project improvements, generating strategic digital plans, and leading complex projects.

- Relevant work experience in high-impact, high-visibility, and strategic role.
- Relevant experience coordinating projects within an interactive, advertising or marketing agency environment.
- Ability to juggle numerous projects at once under deadline pressure.
- Excellent analytical capabilities to establish improvements for brands.
- Good communication and collaborative skills. English – Spanish.
- Accuracy and attention to detail.
Historia laboral
Digital Marketing Consultant                    Apr 2016 – Present
●    Digital Marketing Consultant with emphasis in SEO.
●    Advisor in digital marketing presence: definition, operational plan, and improvement actions.

Professor                             Aug 2016 – Nov 2018
Digital Marketing Post degree, Central University
●    Define the thematic and pedagogical components for some of the postgraduate classes in the practical line.
●    Manage the team in charge of the digital presence for the academic program in social media, website, and email marketing.
●    Define and coordinate the extracurricular activities of the program.
●    Director of academic definition and execution of MOOC in Digital Marketing.
●    Participate in academic definition of Digital Marketing Post Degree online version, approved by National Ministry of Education.

Professor of Digital Branding                    Apr 2017 – Aug 2018
Continuing Education, Sergio Arboleda University
●    Teach Digital Branding module for Digital Planner Diploma.

Regional Manager and Instructor                Apr 2018 – Aug 2018
Geekboss Academy
●    Responsible for the academic and teaching definition of digital marketing courses in Bogotá.
●    Collaborate with the academy logistics in the region.
●    Teach the SEO module for Digital Marketing Diploma.

SEO and Digital Marketing Manager                Jun 2015 – Apr 2016
Chef Company
●    Responsible of strategic and operational management in SEO projects and digital guidelines.
●    Define the SEO and Digital marketing vision, ensuring profitability and planning.
●    Manage the operational team ensuring high quality standards and client service.
●    Coordinate operation for the following clients: Avianca, Old Mutual, Alkosto, Sura, Haceb, Bancolombia, El País, Presidency of Colombia, others.

Digital Business Manager                    Jan 2014 – May 2015
Chef Company
●    Manage the strategic definition, planning and execution of general marketing projects on/offline.
●    Define the business vision in all the consultative processes, that allow the team and the clients to establish initiatives in an appropriate way.
●    Coordinate operation for the following clients: Avianca, Old Mutual, Alkosto, Universidad Javeriana, Produbanco, El País.

SEO Specialist                             Oct 2012 – Jan 2014
Chef Company
●    SEO and Digital content leader for Latam region.
●    Responsible for SEO mentoring and content projects focused on objectives fulfillment (technical, content, link building, social).
●    Coordinate the following clients: El País Cali, Diners Club Internacional (USA), Alkosto, Javerian University, Naf Naf, Sura (LATAM), Compensar, Produbanco, Falabella, Crystal, Interllantas, Haceb, others.

SEO Sr. Executive                        Apr 2011 – Oct 2012
●    Lead and coordinate the SEO team, defining all strategic activities, development and project implementation.
●    Coordinate operation for the following clients: Gillette Latam, Pampers Latam and BR, Pantene Latam and BR, Wella BR, Vick and Sony Latam.
●    Responsible for definition and delivery of performance reports in Google and Bing Webmaster Tools, Google Analytics, SEOmoz and Covario.

Project Manager                        Apr 2010 – Feb 2011
Wunderman/ BRM
●    Coordinate all strategic activities and team of designers, programmers, copywriters and community managers in charge of definition and implementation of different digital campaigns for Telefónica Telecom.
●    Participate in planning and design processes for new brand website.
●    Create and deliver performance reports in Google Analytics.    

Volunteer for Market Opportunities During the Downturn        May – Oct 2009
and Business Connector        
Women’s Initiative
●    Advise the "Market Opportunities During the Downturn" event of the "Business Connector" program in Advertising and Corporate Image department.
●    Create and develop workshops oriented to creation, research, conceptualization and implementation of the corporate image for Bay clients with emerging businesses.
●    Support clients in definition of communication strategies and graphic concept.

TRENDnet Colombia                        Feb 2007 – Apr 2009
Marketing Specialist
●    Define the graphic guidelines for digital marketing materials.
●    Develop and execute digital marketing communications for brand promoting in events.
●    Manage the new website implementation in Colombia.

QPCOM Colombia                        Feb 2007 – Apr 2009
Marketing Specialist
●    Responsible for definition and management of brand website.
●    Define the graphic guidelines for digital marketing materials.