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Director | (11/ 2017 – 03/2018)
OMNICOM – PHD Panamá
Desarrollo de estrategias de medios para las marcas y apoyo a los equipos de planificación de forma estratégica; Guiar y acompañar a la creación y ejecución de campañas en los medios pagos y propios de los clientes locales y Regionales; con alto enfoque en estrategias Digitales.
Capacitación de equipos sobre filosofía estratégica de PHD; capacitación de planificación sobre estrategia digital a los planners; negociación con proveedores; cumplimiento de objetivos agencia.
Clientes: TOMMY HILFIELGER & CALVIN KLEIN LATAM/Scotiablank Panamá/CS Johnson/Nissan/Huawei/ SENACYD/new business

Digital Director| (02/ 2017 – 11/2017)
Performics Panamá (Publicis One)
Implementación de unidad Trading Desk del grupo Publicis One Panamá, desarrollo de procesos administrativos y de gestión unidad y clientes; desarrollo de campañas con objetivos de performance; fijar indicadores de rendimiento (KPI`S) y realizar seguimiento de los mismos; desarrollo y capacitación de los diversos equipos en las agencias del grupo en estrategia digital; móvil para el desarrollo de nuevos negocios, co-dirección digital para unidades de planificación y compra digitales del grupo, servicio al cliente; negociación con proveedores.
Clientes: Nestlé CAM/L’Oreal LATAM-/Samsung SELA/ Grupo Heineken Panamá/ Sanofi Latam/new business.

Regional Digital Strategic Leader| (02/2015 – 02/2017)
Performics Panamá (Publicis One)
Gestión y implementación de estrategias de Marketing online de clientes; fijar indicadores de rendimiento (KPI`S) y realizar seguimiento de los mismos; evaluación de las campañas con objetivos de performance; negociación con proveedores; generar procesos de gestión de clientes; Capacitación de Clientes y Agencias.
Clientes: Nestlé CAM/ L `Oreal LATAM/ Sanofi Latam/Corporación del Sol/ new Business.

Category Leader| (10/2014- 02/2015)
Zenith Optimedia Panamá (Publicis One)
Liderar equipo de planificación; manejo de clientes directos para Centroamérica en Medios ATL y Digitales; planificación de medios; coordinación y supervision regional de las agencias hermanas encargados de la planificación de cada país; generar procesos de gestión de clientes; servicio al cliente; negociación con proveedores; new business.
Clientes: Nestlé CAM/ Sanofi LatamI/ new Business.

Account Executive| (2013 – 2014)
Batanga Media Venezuela- Panamá
Ejecutivo Comercial enfocado al desarrollo de Estrategias Digitales para los clientes y sus marcas; focalizando cada idea generada con un sentido digital adecuado, estratégico e innovador.
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