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Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"Propuesta de implementación para agencias B2B y B2C:

- Análisis de datos utilizando Data Studio (Facilitar la lectura de datos) de Google y Facebook Analytics en un informe. El desglose de las métricas de audiencia y la audiencia objetivo en una campaña para construir la Persona del comprador y el viaje del cliente. De esta manera, nuestra audiencia y sus necesidades se comprenderán mejor para empatizar y generar lealtad al narrar una historia con cuentos aplicados a contenido, anuncios y anuncios publicitarios en anuncios de Google y anuncios de Facebook.

- Creando o mejorando la planificación de la narración de historias, ideas y el viaje del héroe de la marca. Es importante especificar que queremos comunicarnos con nuestra audiencia y la audiencia objetivo con un objetivo y una estrategia programados.

- Asignaciones de contenido, diseño de voz de marca, personalidad de marca y filosofía según su misión (valor de mercado).

- Planificación y creación narrativa de narraciones dirigidas a comerciales y anuncios hechos para contar una historia y generar empatía hacia una audiencia selectiva según el objetivo de la campaña (nicho) mediante la aplicación de métricas y KPI correspondientes al objetivo según un breve estudio analítico de El público asignado.

- Ejecución y seguimiento de la campaña planificada gestionando la inversión en las plataformas publicitarias.

Analista de Marketing Digital
2018 – Presente / Buenos Aires, Argentina
Análisis, planificación, ejecución y monitoreo de campañas publicitarias digitales aplicando las siguientes habilidades:
- Content (copywriting/ brand /storytelling).
- Desarrollo de estrategia y modelo de negocio.
- MVP (Producto mínimo viable).
- Segmentación de target y análisis de audiencia.
- Customer journey.
- Buyer persona.
- RRSS / Social Media Management y Community Management. Apertura y gestión de canales de comunicación online y estrategia de redes sociales, SEO, SEM. Social content, usabilidad.
- E-mail marketing (Recopilación de base de datos y armado de envíos de email marketing con la herramienta de automation de mailchimp).
- Photoshop.
- SEO.
- Wordpress (Diagramación y armado del sitio con soporte wordpress como CMS).
- Instalación de códigos de seguimiento vía tag manager: google analytics, search console, facebook pixel. Desarrollo de landing page a través de Wordpress.
- Benchmarking (consiste en tomar "comparadores" o benchmarks a aquellos productos, servicios y procesos de trabajo que pertenezcan a organizaciones que evidencien las mejores prácticas sobre el área de interés, con el propósito de transferir el conocimiento de las mejores prácticas y su aplicación).
- BI (Business Intelligence) DATA STUDIO
- Product Management and project management
Sales.
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