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Asesor de emprendedores en el desarrollo de estrategias de marketing, trade marketing y marketing digital.
Desarrollo e implementación del marketing mix, lanzamiento de productos, estimación de demanda por estacionalidad e historial de venta, estudios de mercado, entre otras labores.
Creación y puesta en marcha de la estrategia de marketing a los distintos canales de venta mediante acciones comerciales de promoción, descuentos, política de precios, exhibición, sampling, entre otras funciones.
Desarrollo e implementación de análitica web, SEO y SEM con la finalidad de llegar al público objetivo con los productos o servicios que necesitan.

Analista de Trade Marketing, Arcor SAIC

Manejo de las acciones comerciales de la categoría chicles en donde destacan las marcas Bigtime, Grosso y Dos en Uno.
Creación e implementación de la estrategia de la categoría a los canales de venta asignando roles a éstos y las marca, para lograr los objetivos propuestos.
Control del presupuesto de trade anual para cumplir con los compromisos pactados con los equipos de venta.
Líder de proyectos de exhibición y visibilidad de la categoría chicles con un equipo de merchandising a cargo.
Encargado de las promociones en los puntos de venta del canal tradicional.
Generador de informes de gestión de las marcas utilizando bases de datos tanto internos como externos.
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