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Apasionada en el desarrollo e implementación de estrategias de comunicación, contenido, narrativa digital y propuestas comerciales en la industria musical y marcas AAA de turismo, moda y estilo de vida como BMW, Coach, Prada, Ferragamo, Samsung, Swarovski, Royal Caribbean, entre otros.

Pregúntame por mi portafolio.

Actualmente soy Directora Global de Redes Sociales en ONErpm, donde creo y dirijo estrategias de contenido, brand marketing y redes sociales en países como México, Colombia, España, Estados Unidos, Brasil, Rusia, Reino Unido, África, entre otros. También he armado estrategias publicitarias y de contenido para artistas como Pepe Aguilar, Ángela Aguilar, Nanpa Básico, Adán Cruz, Gera MX, Abigail Barlow & Emily Bear (GRAMMY: The Unofficial Bridgerton Musical), Elohim, The Voidz, The Wrecks, entre otros.","rawText":"Social Media Manager, Estratega de Contenido y Diseñadora Digital con más de 9 años de experiencia creando contenido y estrategias de Inbound Marketing para plataformas digitales. Apasionada en el desarrollo e implementación de estrategias de comunicación, contenido, narrativa digital y propuestas comerciales en la industria musical y marcas AAA de turismo, moda y estilo de vida como BMW, Coach, Prada, Ferragamo, Samsung, Swarovski, Royal Caribbean, entre otros. Pregúntame por mi portafolio. Actualmente soy Directora Global de Redes Sociales en ONErpm, donde creo y dirijo estrategias de contenido, brand marketing y redes sociales en países como México, Colombia, España, Estados Unidos, Brasil, Rusia, Reino Unido, África, entre otros. También he armado estrategias publicitarias y de contenido para artistas como Pepe Aguilar, Ángela Aguilar, Nanpa Básico, Adán Cruz, Gera MX, Abigail Barlow & Emily Bear (GRAMMY: The Unofficial Bridgerton Musical), Elohim, The Voidz, The Wrecks, entre otros.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/1cca9e3ad38a6656a4fc7a31a411959a/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"ONErpm (Enero 2019- actual)
Directora Global de Redes Sociales
Planear y ejecutar estrategias de contenido, brand marketing, y alinear con objetivos de marketing.
Guiar el tono y personalidad de la marca y tropicalizar en diferentes países.
Desarrollar contenido para mejorar la narrativa de la marca.
Dirigir a un equipo de 14+ Social Media Managers en diferentes países para tropicalizar estrategia global.
Dirigir branding y diseños globales.

L'Officiel (feb 2018 - Enero 2019)
                Coordinadora de Contenido || Digital Project Manager || Diseñadora Digital || Content Strategist
                        Diseño y optimización de la estrategia de contenido digital de las revistas L’Officiel,
                        OzMagazine, UsTraveler y JetNews.
                        Dirigo y coordino al equipo de producción y redacción web así como los proyectos digitales.
                        Desarrollo propuestas comerciales y de contenido para marcas AAA de estilo de vida, moda y turismo para social media y display.
                        Seguimiento y optimización de campañas digitales y KPI’s.
                        Contacto/organización con cliente para ajustes en propuestas, entregables y FAM trips.

Ibero 90.9 fm (2014 - actual)
Producción de contenido || Redacción || Eventos
                        Genero material fotográfico de eventos, conciertos y festivales para la estación de radio
                        90.9 fm, con el propósito de producirle contenido visual y audiovisual.
                        Escribo reseñas para la editorial sobre los mismos conciertos, lanzamiento de discos
                        y sencillos. Armo playists para la estación.

Tiska México (2012 - actual)
Producción de contenido || Trafficker || Diseño || Content Manager
                        Desarrollo y optimización de la estrategia de contenido y social media.
                        Producción de contenido fotográfico y audiovisual para la marca de ropa y sus redes sociales.
                        Planificación, implementación y ompimización de campañas digitales en redes sociales.
                        Diseño de la página web y la plataforma de ventas en línea (e-commerce).

Spurgeon Music (2015 - 2017)
Producción audiovisual || Diseño
                        Diseñé la portada para el primer y segundo EP (Sticky Souls (2015) y Ambidextrous (2016)).                                        para el productor sudafricano Spurgeon.
                        Produzco contenido audiovisual en stop motion para promoción y difusión del lanzamiento de
                        los mismos en redes sociales.

        HH Consultores - Certificación E (2017)
Content & Production Manager || Estrategia de Contenido
                        Diseñé la estrategia de contenido para las redes sociales de los conferencistas
                        Helios Herrera, Gerardo Dominguez, Daniel Dominguez y su empresa de educación en línea.
                        Producción de contenido y branding.
                        Pre-producción y manejo del equipo de producción para el desarrollo de videos.","rawText":"ONErpm (Enero 2019- actual) Directora Global de Redes Sociales Planear y ejecutar estrategias de contenido, brand marketing, y alinear con objetivos de marketing. Guiar el tono y personalidad de la marca y tropicalizar en diferentes países. Desarrollar contenido para mejorar la narrativa de la marca. Dirigir a un equipo de 14+ Social Media Managers en diferentes países para tropicalizar estrategia global. Dirigir branding y diseños globales. L'Officiel (feb 2018 - Enero 2019) Coordinadora de Contenido || Digital Project Manager || Diseñadora Digital || Content Strategist Diseño y optimización de la estrategia de contenido digital de las revistas L’Officiel, OzMagazine, UsTraveler y JetNews. Dirigo y coordino al equipo de producción y redacción web así como los proyectos digitales. Desarrollo propuestas comerciales y de contenido para marcas AAA de estilo de vida, moda y turismo para social media y display. Seguimiento y optimización de campañas digitales y KPI’s. Contacto/organización con cliente para ajustes en propuestas, entregables y FAM trips. Ibero 90.9 fm (2014 - actual) Producción de contenido || Redacción || Eventos Genero material fotográfico de eventos, conciertos y festivales para la estación de radio 90.9 fm, con el propósito de producirle contenido visual y audiovisual. Escribo reseñas para la editorial sobre los mismos conciertos, lanzamiento de discos y sencillos. Armo playists para la estación. Tiska México (2012 - actual) Producción de contenido || Trafficker || Diseño || Content Manager Desarrollo y optimización de la estrategia de contenido y social media. Producción de contenido fotográfico y audiovisual para la marca de ropa y sus redes sociales. Planificación, implementación y ompimización de campañas digitales en redes sociales. Diseño de la página web y la plataforma de ventas en línea (e-commerce). Spurgeon Music (2015 - 2017) Producción audiovisual || Diseño Diseñé la portada para el primer y segundo EP (Sticky Souls (2015) y Ambidextrous (2016)). para el productor sudafricano Spurgeon. Produzco contenido audiovisual en stop motion para promoción y difusión del lanzamiento de los mismos en redes sociales. HH Consultores - Certificación E (2017) Content & Production Manager || Estrategia de Contenido Diseñé la estrategia de contenido para las redes sociales de los conferencistas Helios Herrera, Gerardo Dominguez, Daniel Dominguez y su empresa de educación en línea. Producción de contenido y branding. Pre-producción y manejo del equipo de producción para el desarrollo de videos.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/1cca9e3ad38a6656a4fc7a31a411959a/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. Cuéntanos cómo tu trabajo le dio valor a cada proyecto en los que hayas colaborado a lo largo del tiempo. Elige lo aspectos más relevantes de cada posición, qué aprendiste y qué lograste, y todo lo que ayude a entender el camino de tu historia profesional."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Agregar a lista","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Ari R.","companyId":368375,"companyHash":"1cca9e3ad38a6656a4fc7a31a411959a","ratingData":{"rating":2.7999999999999998,"hasRating":true,"width":"width: 56.00%","noRatings":"Ninguna calificación todavía","average":2.7999999999999998,"ratingText":"2.8 de 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Perfil público"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Perfil de Agencia"}},"phone":{"text":"Número de teléfono:","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"MX","name":"México","class":"flag flag-mx","url":"https://www.workana.com/es/freelancers/mexico?ref=freelancer_view","blankGif":"https://wkncdn.com/newx/assets/build/img/blank.e5634ce39.gif"},"hourlyRate":{"text":"Valor hora:","rate":"MX$ 600,00","isSet":true,"currency":"MXN","amount":"600.00"},"mainSkill":{"isSet":true,"text":"Freelancer experto en Marketing Digital y Ventas"},"public":true,"clarificationText":"Formatos permitidos:
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