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He creado soluciones creativas en web y en gráfica, cuyo éxito es avalado por las empresas con las que he trabajado.
También he trabajado en la elaboración de estrategias online que apoyen las estrategias generales de empresas e instituciones.
Actualmente mi trabajo profesional viene desarrollandose en temas de Gestión de proyectos web, Diseño de Experiencia usuaria, Neurodiseño, Usabilidad y persuabilidad web, así como en consultoría privada en Estrategias de Marketing Digital.
Como Project Manager, he tenido la oportunidad de ver proyectos completos y en todas sus etapas, desde el análisis de la situación actual y Benckmarking del negocio, la elaboración de la propuesta hasta el cierre y mantenimiento, pasando por el prototipado, arquitectura de información, mejoras prácticas de usabilidad y accesibilidad, al mando de un equipo encargado del diseño, maquetado y desarrollo.
Como consultora en temas de estrategias de marketing online, he participado activamente en la creación de estrategias online para productos digitales, que involucran creación y manejo de contenidos digitales para web, redes sociales y blogs, manejo de crisis, creación de comunidades online, estrategias de posicionamiento SEO, analitica web, temas de usabilidad e investigación de usuarios y público objetivo.

Especialidades:
Gestión de proyectos web
Especialista en marketing online (SEO optimization, Email Marketing, Analítica web, SEM, PPC, estrategías de marketing y campañas online)
Diseño de Experiencia usuaria, Usabilidad y persuabilidad
Dirección de arte, diseño web, multimedia y gráfico (Web layouts, Intranet layouts, Iphone & Ipad layouts, Branding e Identidad)
Consultoría en comunicaciones

Creación de marca e identidad
Manejo de Prensa y análisis de medios.","rawText":"Tengo 10 años de experiencia trabajando en estrategias de marketing digital y gestión de proyectos web. He creado soluciones creativas en web y en gráfica, cuyo éxito es avalado por las empresas con las que he trabajado. También he trabajado en la elaboración de estrategias online que apoyen las estrategias generales de empresas e instituciones. Actualmente mi trabajo profesional viene desarrollandose en temas de Gestión de proyectos web, Diseño de Experiencia usuaria, Neurodiseño, Usabilidad y persuabilidad web, así como en consultoría privada en Estrategias de Marketing Digital. Como Project Manager, he tenido la oportunidad de ver proyectos completos y en todas sus etapas, desde el análisis de la situación actual y Benckmarking del negocio, la elaboración de la propuesta hasta el cierre y mantenimiento, pasando por el prototipado, arquitectura de información, mejoras prácticas de usabilidad y accesibilidad, al mando de un equipo encargado del diseño, maquetado y desarrollo. Como consultora en temas de estrategias de marketing online, he participado activamente en la creación de estrategias online para productos digitales, que involucran creación y manejo de contenidos digitales para web, redes sociales y blogs, manejo de crisis, creación de comunidades online, estrategias de posicionamiento SEO, analitica web, temas de usabilidad e investigación de usuarios y público objetivo. Especialidades: Gestión de proyectos web Especialista en marketing online (SEO optimization, Email Marketing, Analítica web, SEM, PPC, estrategías de marketing y campañas online) Diseño de Experiencia usuaria, Usabilidad y persuabilidad Dirección de arte, diseño web, multimedia y gráfico (Web layouts, Intranet layouts, Iphone & Ipad layouts, Branding e Identidad) Consultoría en comunicaciones Creación de marca e identidad Manejo de Prensa y análisis de medios.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/5065306934ff22f9ad778cbfc88f7dce/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"* LIQUID - Digital Marketing & Communications (Marketing and Advertising): Diseño de Experiencia Usuaria
Diseño de Interacción
Evaluación de Usabilidad web
Investigación y testeo de usuarios
Arquitectura de información

* Páginas Amarillas de Yell Perú SAC (Publishing): Consultoría en Diseño de webs y aplicaciones multimedias para Páginas Amarillas de Yell Perú

* SMVC Consulting (Online Media): Consultoría en Marketing digital para negocios
Gestión de proyectos web
Consultoría en Diseño web y gráfico
Experiencia Usuaria (UX) y Arquitectura de información
Evaluación de usabilidad web
Consultorías en Nuevos Medios
Consultoria en comunicación e imagen institucional

* Grupo la Republica Publicaciones S.A. (Online Media) [desde 7/2012]: Diseño de portales para el Grupo La República.
Diseño web para móviles
Diseño de experiencia usuaria e interacción web
Apoyo en campañas digitales de los diversos productos del Grupo
Conocimientos de marketing digital

* Grupo la Republica Publicaciones S.A. (Newspapers) [desde 2/2011]: Inicie mi carrera profesional como periodista y encargada de la página web del diario Ojo en Epensa durante 3 años, a la par trabajaba como freelance diseñando sites y diversos trabajos en papelería.
Luego trabajé en la Agencia de medios audiovisuales DIVICOM, donde me desempeñé como Diseñadora gráfica y multimedia durante un año.
Más adelante, he intercalado mi faceta de Consultora en comunicaciones con mi trabajos en agencias de comunicación Digital como Media consulting (3 años), Ingenia Soluciones (1 año) y actualmente en El Grupo La República.
En este último, me desempeño como creativa y diseñadora en el Area Comercial y de Nuevos Medios.
Como Consultora he trabajado con agencias en EE.UU, España y Argentina, asi como con empresas en Perú.

* Ingenia Soluciones (Marketing and Advertising) [desde 10/2009]: Aquí he trabajado proyectos para RANSA Comercial, con lso cuales trabaje proyectos multimedia, en el diseño y planteamiento del Site de mitiempo.pe del Banco Interbank y en el diseño del site de Topy Top.

* SLO Digital Design (Broadcast Media) [desde 2009]

* Media Consulting (Marketing and Advertising) [desde 2008]

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