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En mis anteriores proyectos he planeado, desarrollado y ejecutado proyectos de Marketing Digital usando herramientas como WordPress, DIVI y Canva para diseño Web, herramientas para programación de anuncios en redes sociales tales como Metricool y Facebook Creator Studio y plataformas de anuncios pagos analizando y ajustando métricas para escalar proyectos tales como Facebook Ads, Google Ads, Tik Tok Ads usando en objetivos de conversiones, trafico, mensajes y clientes potenciales para la adquisición de leads, herramientas para Email Marketing como GetResponse y uso de CRM como el de HubSpot para llevar la trazabilidad de cada uno de los Lead adquiridos en las campañas y su posterior seguimiento.

Tambien he planeado, desarrollado y ejecutado proyectos de producción y coproducción de cursos o infoproductos digitales en diferentes sectores llevándolos a su posterior comercialización implementando estrategias de marketing OLC (Orgánicas, Lanzamientos y Crashing).

En otros proyectos anteriores he implementado y optimizado cadenas de suministro, logística de distribución, Modelos de simulación operativa y costos, Elaboración de presupuestos, Implementación de KPI, Gestión de ventas, Gestión de inventarios, Planificación de costes, Gestión de costes, Análisis de costes operativos, Gestión de transportes, Gestión de mantenimiento automotriz, Desarrollo de modelos de simulación de costos, Elaboración de informes financieros y operativos usando herramientas de Microsoft como Excel, Word y PowerPoint.

Logrando de esta manera aumentar las ventas según el presupuesto y reducir costos que van desde un 10% a un 20% del presupuesto total de una flota de vehículos, además he desarrollado y llevado a cabo capacitaciones a Directores, Coordinadores y Conductores en el área de transporte de compañías.","rawText":"Ingeniero mecánico de la universidad de Ibagué con especializaciones en logística, finanzas y gestión empresarial con experiencia de más de 22 años en Marketing Digital, Gestión de proyectos, Gestión empresarial, Gestión de ventas, Gestión de flotas, Gestión de mantenimiento Automotriz, Administración de la cadena de suministro, Logística de distribución y Desarrollo de modelos de simulación de costos en Excel. En mis anteriores proyectos he planeado, desarrollado y ejecutado proyectos de Marketing Digital usando herramientas como WordPress, DIVI y Canva para diseño Web, herramientas para programación de anuncios en redes sociales tales como Metricool y Facebook Creator Studio y plataformas de anuncios pagos analizando y ajustando métricas para escalar proyectos tales como Facebook Ads, Google Ads, Tik Tok Ads usando en objetivos de conversiones, trafico, mensajes y clientes potenciales para la adquisición de leads, herramientas para Email Marketing como GetResponse y uso de CRM como el de HubSpot para llevar la trazabilidad de cada uno de los Lead adquiridos en las campañas y su posterior seguimiento. Tambien he planeado, desarrollado y ejecutado proyectos de producción y coproducción de cursos o infoproductos digitales en diferentes sectores llevándolos a su posterior comercialización implementando estrategias de marketing OLC (Orgánicas, Lanzamientos y Crashing). En otros proyectos anteriores he implementado y optimizado cadenas de suministro, logística de distribución, Modelos de simulación operativa y costos, Elaboración de presupuestos, Implementación de KPI, Gestión de ventas, Gestión de inventarios, Planificación de costes, Gestión de costes, Análisis de costes operativos, Gestión de transportes, Gestión de mantenimiento automotriz, Desarrollo de modelos de simulación de costos, Elaboración de informes financieros y operativos usando herramientas de Microsoft como Excel, Word y PowerPoint. Logrando de esta manera aumentar las ventas según el presupuesto y reducir costos que van desde un 10% a un 20% del presupuesto total de una flota de vehículos, además he desarrollado y llevado a cabo capacitaciones a Directores, Coordinadores y Conductores en el área de transporte de compañías.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/5409e918d0902563cecbc0be00058672/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"Director de marketing - Academia De Transporte (Julio 2021 - Actualmente)
Planear, desarrollar y ejecutar proyectos de Marketing Digital y plataformas de anuncios tales como Facebook Ads, Google Ads, Tik Tok Ads y Email Marketing.

Director de proyectos - Proresultados SAS (Noviembre 2017 - Julio 2021)
Realizar las actividades administrativas planificación, organización, dirección y control de los recursos a mi cargo (personal, presupuesto, equipo y materiales) para satisfacer los requerimientos técnicos, de costo y de tiempo que permitan finalizar con éxito el o los proyectos según se hayan presupuestado.

Gerente General - Fleet Management S.A.S. (Septiembre 2016 - Octubre 2017)
Definición de plan estratégico del área de servicios de la compañía, gestión integral de la operación, responsable por el cumplimiento de los objetivos de la gerencia general, es decir, objetivos financieros, comerciales, de penetración de mercado, posicionamiento de marca. Para finales de 2017 las ventas de la empresa muestran proyecciones de 3 veces lo presupuestado en ingresos frente a estado de las mismas en Octubre de 2016.

Gerente de Operaciones - VISION LOGISTICA INTERNACIONAL SAS (Diciembre 2009 - Agosto 2016)
Definición de plan estratégico del área de transporte de la compañía, gestión integral de la operación, responsable por el cumplimiento de los objetivos de la gerencia en la operación, es decir, objetivos financieros, comerciales, de penetración de mercado, posicionamiento de marca. Para finales del segundo semestre de 2.016 las ventas del área muestran proyecciones de 10 veces de ingresos frente a estado de las mismas en Noviembre de 2009.

Director Operaciones Liquidos - Coltanques SAS (Junio 2007 - Noviembre 2009)
Definición de plan estratégico del área de líquidos de la compañía, gestión integral de la operación, responsable por el cumplimiento de los objetivos de la gerencia en la operación de líquidos, es decir, objetivos financieros, comerciales, de penetración de mercado, posicionamiento de marca. Para finales de 2.009 las ventas del área de líquidos muestran proyecciones del doble de ingresos frente a estado de las mismas en junio de 2007.","rawText":"Director de marketing - Academia De Transporte (Julio 2021 - Actualmente) Planear, desarrollar y ejecutar proyectos de Marketing Digital y plataformas de anuncios tales como Facebook Ads, Google Ads, Tik Tok Ads y Email Marketing. Director de proyectos - Proresultados SAS (Noviembre 2017 - Julio 2021) Realizar las actividades administrativas planificación, organización, dirección y control de los recursos a mi cargo (personal, presupuesto, equipo y materiales) para satisfacer los requerimientos técnicos, de costo y de tiempo que permitan finalizar con éxito el o los proyectos según se hayan presupuestado. Gerente General - Fleet Management S.A.S. (Septiembre 2016 - Octubre 2017) Definición de plan estratégico del área de servicios de la compañía, gestión integral de la operación, responsable por el cumplimiento de los objetivos de la gerencia general, es decir, objetivos financieros, comerciales, de penetración de mercado, posicionamiento de marca. Para finales de 2017 las ventas de la empresa muestran proyecciones de 3 veces lo presupuestado en ingresos frente a estado de las mismas en Octubre de 2016. Gerente de Operaciones - VISION LOGISTICA INTERNACIONAL SAS (Diciembre 2009 - Agosto 2016) Definición de plan estratégico del área de transporte de la compañía, gestión integral de la operación, responsable por el cumplimiento de los objetivos de la gerencia en la operación, es decir, objetivos financieros, comerciales, de penetración de mercado, posicionamiento de marca. Para finales del segundo semestre de 2.016 las ventas del área muestran proyecciones de 10 veces de ingresos frente a estado de las mismas en Noviembre de 2009. Director Operaciones Liquidos - Coltanques SAS (Junio 2007 - Noviembre 2009) Definición de plan estratégico del área de líquidos de la compañía, gestión integral de la operación, responsable por el cumplimiento de los objetivos de la gerencia en la operación de líquidos, es decir, objetivos financieros, comerciales, de penetración de mercado, posicionamiento de marca. Para finales de 2.009 las ventas del área de líquidos muestran proyecciones del doble de ingresos frente a estado de las mismas en junio de 2007.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/5409e918d0902563cecbc0be00058672/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. Cuéntanos cómo tu trabajo le dio valor a cada proyecto en los que hayas colaborado a lo largo del tiempo. Elige lo aspectos más relevantes de cada posición, qué aprendiste y qué lograste, y todo lo que ayude a entender el camino de tu historia profesional."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Agregar a lista","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"R. A. O. H.","companyId":6323101,"companyHash":"5409e918d0902563cecbc0be00058672","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"Ninguna calificación todavía","average":5,"ratingText":"5 de 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Perfil público"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Perfil de Agencia"}},"phone":{"text":"Número de teléfono:","canEditPhone":false,"hasPhone":false,"number":null},"countryData":{"country":"CO","name":"Colombia","class":"flag flag-co","url":"https://www.workana.com/es/freelancers/colombia?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Valor hora:","rate":"CO$ 80.000,00","isSet":true,"currency":"COP","amount":"80000.00"},"mainSkill":{"isSet":true,"text":"Freelancer experto en Marketing Digital y Ventas"},"public":true,"clarificationText":"Formatos permitidos:
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