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Soy Germán Marchesi, Estratega Digital y Media Buyer con 8+ años convirtiendo clics en ventas.
Especializado en escalar negocios digitales con estrategias 360° y un enfoque centrado en ROI.

✯ Mi Experiencia y Logros
Generé +€2.5M en ventas para e-commerce (2022-2024) con un CPA 35% inferior al promedio del mercado.
+300 leads/mes en rubros como salud, belleza y servicios profesionales.
Gestioné +5M€ en presupuesto publicitario con un ROAS promedio de 4.8x.
Top 1% en Google Ads: Certificaciones en Search, Display, Video, AI-Powered Ads y más.

Certificaciones:
✪ Google Ads Search
✪ Google Ads Display
✪ Google Ads Video
✪ AI-Powered Shopping ads
✪ Google Ads Measurement
✪ Grow Offline Sales
✪ AI-Powered Performance Ads

Verifica mis credenciales aquí:
https://skillshop.credential.net/profile/germanmarchesi955837/wallet

✯ Formación y Herramientas
MBA en Marketing Digital | Universidad de Málaga.
Lic. en Administración de Empresas | UADE.
Stack tecnológico: Google Ads, Meta Ads, Google Tag Manager, Looker Studio, SEMRush, HubSpot.

✯ ¿Por qué trabajar conmigo?
No soy un freelancer más, soy tu socio estratégico: Trabajo como si fuera mi propio negocio, priorizando tus resultados.

Transparencia radical: Acceso en tiempo real a dashboards y métricas clave.

Metodología probada: Combino automatización con IA y optimización manual para maximizar eficiencia.

Enfoque ético y sostenible: Cumplo al 100% con políticas de plataformas y evito prácticas “agresivas”.

✯ Caso de Éxito Reciente
Para una marca de cosméticos orgánicos:
+200 leads/mes con un costo de €6 por contacto calificado.
ROAS de 5.3x en campañas de remarketing dinámico.
Auditoría técnica que mejoró la velocidad del sitio web en un 60%.

❈ ¿Listo para impulsar tu negocio?
Agenda una llamada GRATIS para descubrir cómo puedo ayudarte a:
✅ Reducir tu CPA en 30 días.
✅ Escalar ventas con estrategias multicanal.
✅ Evitar errores que queman presupuesto.

? Contáctame hoy y hablemos de tus objetivos!!
✨ Bonus: Si tienes un proyecto urgente, priorizo entregar un diagnóstico inicial en 24 horas.","rawText":"¡Hola! Soy Germán Marchesi, Estratega Digital y Media Buyer con 8+ años convirtiendo clics en ventas. Especializado en escalar negocios digitales con estrategias 360° y un enfoque centrado en ROI. ✯ Mi Experiencia y Logros Generé +€2.5M en ventas para e-commerce (2022-2024) con un CPA 35% inferior al promedio del mercado. +300 leads/mes en rubros como salud, belleza y servicios profesionales. Gestioné +5M€ en presupuesto publicitario con un ROAS promedio de 4.8x. Top 1% en Google Ads: Certificaciones en Search, Display, Video, AI-Powered Ads y más. Certificaciones: ✪ Google Ads Search ✪ Google Ads Display ✪ Google Ads Video ✪ AI-Powered Shopping ads ✪ Google Ads Measurement ✪ Grow Offline Sales ✪ AI-Powered Performance Ads Verifica mis credenciales aquí: https://skillshop.credential.net/profile/germanmarchesi955837/wallet ✯ Formación y Herramientas MBA en Marketing Digital | Universidad de Málaga. Lic. en Administración de Empresas | UADE. Stack tecnológico: Google Ads, Meta Ads, Google Tag Manager, Looker Studio, SEMRush, HubSpot. ✯ ¿Por qué trabajar conmigo? No soy un freelancer más, soy tu socio estratégico: Trabajo como si fuera mi propio negocio, priorizando tus resultados. Transparencia radical: Acceso en tiempo real a dashboards y métricas clave. Metodología probada: Combino automatización con IA y optimización manual para maximizar eficiencia. Enfoque ético y sostenible: Cumplo al 100% con políticas de plataformas y evito prácticas “agresivas”. ✯ Caso de Éxito Reciente Para una marca de cosméticos orgánicos: +200 leads/mes con un costo de €6 por contacto calificado. ROAS de 5.3x en campañas de remarketing dinámico. Auditoría técnica que mejoró la velocidad del sitio web en un 60%. ❈ ¿Listo para impulsar tu negocio? Agenda una llamada GRATIS para descubrir cómo puedo ayudarte a: ✅ Reducir tu CPA en 30 días. ✅ Escalar ventas con estrategias multicanal. ✅ Evitar errores que queman presupuesto. ? Contáctame hoy y hablemos de tus objetivos!! ✨ Bonus: Si tienes un proyecto urgente, priorizo entregar un diagnóstico inicial en 24 horas.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/5835ed071b9e12bddac290ed487dd623/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"2018 - Actualidad | Fundador & Growth Specialist en Wisd Meta Labs
(Agencia de Performance Marketing y Publicidad Digital)

Lidero estrategias multicanal para e-commerce y sectores regulados (finanzas, salud, retail), gestionando presupuestos de hasta $100k USD/mes en Google Ads y Meta Ads.

Logros clave:

+35% ROAS en campañas para Banco Comafi mediante remarketing dinámico y optimización de pujas.
+45% tráfico orgánico para funerarias en México con SEO local y keywords de alta intención.
Diseño de campañas TV/radio para Wild FI (alianzas con influencers y estrategias de brand awareness).
Clientes destacados: Loma Negra, Yerba Mate Taragüi, Indumaster, Home & Decor.

2021 - 2023 | Growth Specialist en Whom Metrix
(Agencia de Marketing Digital – Enfoque E-commerce)

Optimicé embudos de conversión para 8+ tiendas online, integrando Google Shopping, Meta Dynamic Ads y GA4.

Resultados:

Reducción del 25% en CPA para CashCoin Burani con A/B testing de landing pages.
+30% ventas recurrentes en Body Bright Colombia mediante estrategias de email marketing y retargeting.
Dirigí un equipo de 6 especialistas en paid media, alineando KPIs con objetivos comerciales.

2020 - 2023 | Estratega Senior de Paid Media en Wild FI
(Agencia de Publicidad Multicanal)

Diseñé campañas integradas (TV, radio, digital) para marcas de consumo masivo, con foco en ROI y atribución multicanal.

Proyectos destacados:

Campaña transmedia para La Merced (yerba mate premium), logrando un CTR 18% superior al benchmark del sector.

Estrategia de influencers + Google Ads para Puertas Pentágono, aumentando leads calificados en un 40%.

2018 - 2020 | Estratega Jr de Paid Media en Gurú Soluciones
(Agencia de Marketing Digital)

Gestioné 12+ cuentas de retail y servicios B2B, con enfoque en conversiones y escalabilidad.

Hitos:

Implementación de Google Merchant Center para Lautoka Urbana (muebles), incrementando ventas online en un 60%.

Creación de audiencias personalizadas en Meta Ads para Roby Taragüi, reduciendo CPA en un 22%.

2016 - 2018 | Scaled Ads Strategist en Google
(Google Argentina – Equipo de Cuentas Publicitarias)

Asesoré a 100+ clientes corporativos en LATAM en optimización de campañas Google Ads (Search, Shopping, YouTube).

Logros:

+20% eficiencia en presupuestos para empresas de logística mediante Smart Bidding.

Capacitación a Pymes en uso avanzado de Google Analytics y Search Console.","rawText":"2018 - Actualidad | Fundador & Growth Specialist en Wisd Meta Labs (Agencia de Performance Marketing y Publicidad Digital) Lidero estrategias multicanal para e-commerce y sectores regulados (finanzas, salud, retail), gestionando presupuestos de hasta $100k USD/mes en Google Ads y Meta Ads. Logros clave: +35% ROAS en campañas para Banco Comafi mediante remarketing dinámico y optimización de pujas. +45% tráfico orgánico para funerarias en México con SEO local y keywords de alta intención. Diseño de campañas TV/radio para Wild FI (alianzas con influencers y estrategias de brand awareness). Clientes destacados: Loma Negra, Yerba Mate Taragüi, Indumaster, Home & Decor. 2021 - 2023 | Growth Specialist en Whom Metrix (Agencia de Marketing Digital – Enfoque E-commerce) Optimicé embudos de conversión para 8+ tiendas online, integrando Google Shopping, Meta Dynamic Ads y GA4. Resultados: Reducción del 25% en CPA para CashCoin Burani con A/B testing de landing pages. +30% ventas recurrentes en Body Bright Colombia mediante estrategias de email marketing y retargeting. Dirigí un equipo de 6 especialistas en paid media, alineando KPIs con objetivos comerciales. 2020 - 2023 | Estratega Senior de Paid Media en Wild FI (Agencia de Publicidad Multicanal) Diseñé campañas integradas (TV, radio, digital) para marcas de consumo masivo, con foco en ROI y atribución multicanal. Proyectos destacados: Campaña transmedia para La Merced (yerba mate premium), logrando un CTR 18% superior al benchmark del sector. Estrategia de influencers + Google Ads para Puertas Pentágono, aumentando leads calificados en un 40%. 2018 - 2020 | Estratega Jr de Paid Media en Gurú Soluciones (Agencia de Marketing Digital) Gestioné 12+ cuentas de retail y servicios B2B, con enfoque en conversiones y escalabilidad. Hitos: Implementación de Google Merchant Center para Lautoka Urbana (muebles), incrementando ventas online en un 60%. Creación de audiencias personalizadas en Meta Ads para Roby Taragüi, reduciendo CPA en un 22%. 2016 - 2018 | Scaled Ads Strategist en Google (Google Argentina – Equipo de Cuentas Publicitarias) Asesoré a 100+ clientes corporativos en LATAM en optimización de campañas Google Ads (Search, Shopping, YouTube). Logros: +20% eficiencia en presupuestos para empresas de logística mediante Smart Bidding. Capacitación a Pymes en uso avanzado de Google Analytics y Search Console.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/5835ed071b9e12bddac290ed487dd623/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. Cuéntanos cómo tu trabajo le dio valor a cada proyecto en los que hayas colaborado a lo largo del tiempo. Elige lo aspectos más relevantes de cada posición, qué aprendiste y qué lograste, y todo lo que ayude a entender el camino de tu historia profesional."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Agregar a lista","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"German M.","companyId":787325,"companyHash":"5835ed071b9e12bddac290ed487dd623","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"Ninguna calificación todavía","average":5,"ratingText":"5 de 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Perfil público"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Perfil de Agencia"}},"phone":{"text":"Número de teléfono:","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"AR","name":"Argentina","class":"flag flag-ar","url":"https://www.workana.com/es/freelancers/argentina?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Valor hora:","rate":"AR$ 30.000,00","isSet":true,"currency":"ARS","amount":"30000.00"},"mainSkill":{"isSet":true,"text":"Freelancer experto en Marketing Digital y Ventas"},"public":true,"clarificationText":"Formatos permitidos:
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