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SKILLS:
. Soluciones creativas y innovadoras
. Elaboración de propuestas de proyectos
. Desarrollo de servicios, contenidos y programas de impacto
. Marketing social y comercial estratégico
. Promoción y desarrollo de redes y movimientos
. Planeamiento estratégico y de comunicación.
. Fortalecimiento de la imagen de marcas e institucional.
. Creación y Desarrollo de Contenidos, Campañas de Mercadeo comercial, Social
. Campañas de Fundraising y Crowdfunding
. Desarrollo de campañas locales, regionales y globales.
. Desarrollo de programas de Responsabilidad social empresaria.
. Diseño e implementación de proyectos de marketing con causa.
. Agenda pública de temas o causas sociales.
. Innovación en el desarrollo de medios alternativos, nuevas tecnologías y activación en la comunidad.
. Viabilidad de proyectos y programas con fines sociales
. Capacitación y empoderamiento de líderes y emprendedores sociales.
. Desarrollo de plataformas virtuales, innovación y web 2.0
. Articulación y alianzas entre los diferentes sectores.
. Diseño de modelos de comunicación de información, persuasión y educación.
. Planificación y desarrollo de la Comunicación interna y externa
. Formación y desarrollo de conocimientos
. Cooperación técnica internacional
. Coaching y mentoring","rawText":"Hoy me defino como "Creative Strategist" y el marco paraguas es "Innovación social" donde hoy los filántropos, Directores ejecutivos, gerentes, organizaciones sociales, empresas, organismos multilaterales, etc. me plantean sueños, desafíos, problemas u oportunidades y luego pienso soluciones, estrategias, proyectos, productos, servicios, programas, contenidos, ideas y/o campañas. Disfruto el trabajo en equipo, ya sea liderando o formando parte. Llevo además apoyando e inspirando, desde sus inicios la innovación social, el marketing con causa, la Responsabilidad Social, la sustentabilidad, el fundraising y las campañas publicitarias positivas y la inversión de impacto (lo promuevo en los tres sectores: Organizaciones, empresas y estado, tanto en el continente Americano como Europa y Africa). SKILLS: . Soluciones creativas y innovadoras . Elaboración de propuestas de proyectos . Desarrollo de servicios, contenidos y programas de impacto . Marketing social y comercial estratégico . Promoción y desarrollo de redes y movimientos . Planeamiento estratégico y de comunicación. . Fortalecimiento de la imagen de marcas e institucional. . Creación y Desarrollo de Contenidos, Campañas de Mercadeo comercial, Social . Campañas de Fundraising y Crowdfunding . Desarrollo de campañas locales, regionales y globales. . Desarrollo de programas de Responsabilidad social empresaria. . Diseño e implementación de proyectos de marketing con causa. . Agenda pública de temas o causas sociales. . Innovación en el desarrollo de medios alternativos, nuevas tecnologías y activación en la comunidad. . Viabilidad de proyectos y programas con fines sociales . Capacitación y empoderamiento de líderes y emprendedores sociales. . Desarrollo de plataformas virtuales, innovación y web 2.0 . Articulación y alianzas entre los diferentes sectores. . Diseño de modelos de comunicación de información, persuasión y educación. . Planificación y desarrollo de la Comunicación interna y externa . Formación y desarrollo de conocimientos . Cooperación técnica internacional . Coaching y mentoring","canEdit":false,"editUrl":"https://www.workana.com/freelancer/6d159d4c24e69920aa8046f6e6c642a3/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"Su experiencia profesional tiene más de dos décadas en escenarios nacionales e internacionales. Hace más de 15 años dejó la Dirección Creativa General de la agencia internacional Ogilvy & Mather para dedicarse tiempo completo al marketing con impacto social. Creó el área Ogilvy Prosocial Latam para dar servicios a clientes en marketing con causa y reputación social y en simultáneo fundó la red internacional Advertisers Without Borders con el apoyo de principales figuras como David Droga, Neil French, Muhammad Yunus, Steven Spielberg, Jackie Chan, etc. Actualmente llevan adelante una docena de campañas en el mundo, incluída una junto al premio Nobel de la Paz Kailash Satyarthi sobre esclavitud infantil, otra sobre el terremoto en Ecuador, otra sobre desnutrición infantil y educación en Ghana, por citar algunos ejemplos.
Llevó adelante y acompañó una serie de plataformas, redes internacionales y Movimientos globales como NetSpirit TV, OurMark, 1% For Peace, Walking is Good, Giving Tuesday Latam, Laudato Si´Movement, CELAV, Innovaction, Innovaction, Positive Press, Vitae, entre otras.
A lo largo de su carrera fue reconocido en eventos internacionales como N.Y. Festival, One Show, London International Award, Clío, Lions Cannes, Echo Award, Amdia, Publifestival, FIAP, Caracol de Plata, E-philanthropy Foundation, Gota en el mar, entre otros.
Es invitado frecuentemente como jurado en certámenes de publicidad y marketing social nacionales e internacionales.
Fue profesor del Master en Administración de Organizaciones, en el Posgrado Internacional de Innovación (Creatividad Estratégica). Fue Director del Posgrado en Estrategias de Marketing y Comunicación social. Es autor de varios libros, manuales y artículos sobre el tema. Es miembro de diferentes consejos consultivos de importantes organizaciones. Es socio emprendedor de ASHOKA, NESsT, líder de AVINA, Integrante del Think Tank en WRI, es embajador de ACT Responsible de Cannes, fue responsable global de la estrategia de Comunicación del World Peace Forum. Recientemente fue nombrado Embajador de paz y Regional Voice Lead del IMPACT 2030 Sustainable development Goals - United Nations.
Empresas en RSE, Marketing con causa y empresas sociales:
Ferrari USA, Toyota, Lexus, Microsoft, Coca-Cola regional, Procter, American Express, Unilever, Shell, Pan American Energy, Masisa, Emprenda, Genera, Grupo ACP, Cablevisión, Fibertel, Medcom, Cableonda, Clorox, Andrómaco, El Arca, Telecom - Personal – ACA - Grupo Clarín, Dow, Hard Rock Café, Elmer Wettnau, Nestlé, Pepsi, Energizer, Roche, Citroen, Peugeot, Cat Chow, Nike, Carolina Herrera, Diario la Nación, Clarin, Danone, OurMark, Social Team, Villa del Sur, Villa Vicencio, La Serenísima, Latina, Danone, Walking is good, Tetrapak, Avon, Nase, Pfizer, Firestone, Bridgestone, entre otros.
Empresas y marcas comerciales:
IBM, Shell, Seven 7, Unilever, American Express, Motorola, Mercedes Benz, Alfa Romeo, Porche, Fiat, Kodak, Duracell, Kimberly Clark, Kraft Food, Glaxo Smithkline, Mattel, Disney, Fisher Price, Paper Mate, Telefónica, Aerolineas Argentinas, NutraSweet, Ciba-Geigy , Coca-Cola, Megaphone TV, Dove, Tang, entre otros.
Organizaciones y organismos estatales e internacionales:
UNICEF, UNFPA, OIM, ONU, Red Cross, Temaiken, Agua y Juventud, Ecoclubes, Avina, Ashoka, Save the Children, Caritas, Youth Venture, Casa Ronald Mc Donald´s, We-Me, Banco de alimentos, Mercosur-Tabaquismo , OPS, Naciones Unidas, Amnesty Int., ACNUR, OIM, Ministerio de Salud, Trabajo, Acción social, Educación, Oficina Anticorrupción, Fundación La Nación, Help Argentina, CAA, ASEM, AFIP, Sedronar, Greenpeace, WWF, LUSIDA, ONUSIDA, SER, Altzeimer Argentina, Latinapso, OMS, SuferAfrica, MarViva, INCAE, Río Infinito, Habitat para la humanidad, Idealistas, SBS, Relaf, Shoah Fundation, Fundación Discar, FOA, Aldeas Infantiles SOS, DeNosotrosDepende, Médicos del Mundo, Defensores Del Chaco, Red Solidaria, Secretaría de medios de la Nación, Fundación Lazos, Fundación Compromiso, Ser Voluntario, Vigia, Conciencia Solidaria, Cemefi, ITBA, Caracol de Plata, Macma, Foro del Sector Social, Da una mano, Fundación Padre Mario, Red de Acogimiento Familiar, Oxfam, Ecojoven (OPS), Potencialidades, Deportistas por la Paz, Awaken Foundation, Fundación Dad, Pvblic Foundation Latam, Netspirit, CEMPRE, Brahma Kumaris, Deportistas Solidarios, Centro de Voluntariado Latinoamericano, Plant For The Planet, R21, Giving Tuesday Latam, Red Latinamericana de Voluntariado, Fundación Danone, Fundación Avon, IUCN-Red List, UNFPA, FOMIN, CILSA, Alnitak, AlunCo, Fundación Voz por la paz, Laudato Si´Movement, Global Peace Forum, Scholas, Fundación Deveaux, Red Conin, Banco de Alimentos, Aid for Aids, BID, Kailash Satyarthi, entre otros.","rawText":"Su experiencia profesional tiene más de dos décadas en escenarios nacionales e internacionales. Hace más de 15 años dejó la Dirección Creativa General de la agencia internacional Ogilvy & Mather para dedicarse tiempo completo al marketing con impacto social. Creó el área Ogilvy Prosocial Latam para dar servicios a clientes en marketing con causa y reputación social y en simultáneo fundó la red internacional Advertisers Without Borders con el apoyo de principales figuras como David Droga, Neil French, Muhammad Yunus, Steven Spielberg, Jackie Chan, etc. Actualmente llevan adelante una docena de campañas en el mundo, incluída una junto al premio Nobel de la Paz Kailash Satyarthi sobre esclavitud infantil, otra sobre el terremoto en Ecuador, otra sobre desnutrición infantil y educación en Ghana, por citar algunos ejemplos. Llevó adelante y acompañó una serie de plataformas, redes internacionales y Movimientos globales como NetSpirit TV, OurMark, 1% For Peace, Walking is Good, Giving Tuesday Latam, Laudato Si´Movement, CELAV, Innovaction, Innovaction, Positive Press, Vitae, entre otras. A lo largo de su carrera fue reconocido en eventos internacionales como N.Y. Festival, One Show, London International Award, Clío, Lions Cannes, Echo Award, Amdia, Publifestival, FIAP, Caracol de Plata, E-philanthropy Foundation, Gota en el mar, entre otros. Es invitado frecuentemente como jurado en certámenes de publicidad y marketing social nacionales e internacionales. Fue profesor del Master en Administración de Organizaciones, en el Posgrado Internacional de Innovación (Creatividad Estratégica). Fue Director del Posgrado en Estrategias de Marketing y Comunicación social. Es autor de varios libros, manuales y artículos sobre el tema. Es miembro de diferentes consejos consultivos de importantes organizaciones. Es socio emprendedor de ASHOKA, NESsT, líder de AVINA, Integrante del Think Tank en WRI, es embajador de ACT Responsible de Cannes, fue responsable global de la estrategia de Comunicación del World Peace Forum. Recientemente fue nombrado Embajador de paz y Regional Voice Lead del IMPACT 2030 Sustainable development Goals - United Nations. Empresas en RSE, Marketing con causa y empresas sociales: Ferrari USA, Toyota, Lexus, Microsoft, Coca-Cola regional, Procter, American Express, Unilever, Shell, Pan American Energy, Masisa, Emprenda, Genera, Grupo ACP, Cablevisión, Fibertel, Medcom, Cableonda, Clorox, Andrómaco, El Arca, Telecom - Personal – ACA - Grupo Clarín, Dow, Hard Rock Café, Elmer Wettnau, Nestlé, Pepsi, Energizer, Roche, Citroen, Peugeot, Cat Chow, Nike, Carolina Herrera, Diario la Nación, Clarin, Danone, OurMark, Social Team, Villa del Sur, Villa Vicencio, La Serenísima, Latina, Danone, Walking is good, Tetrapak, Avon, Nase, Pfizer, Firestone, Bridgestone, entre otros. Empresas y marcas comerciales: IBM, Shell, Seven 7, Unilever, American Express, Motorola, Mercedes Benz, Alfa Romeo, Porche, Fiat, Kodak, Duracell, Kimberly Clark, Kraft Food, Glaxo Smithkline, Mattel, Disney, Fisher Price, Paper Mate, Telefónica, Aerolineas Argentinas, NutraSweet, Ciba-Geigy , Coca-Cola, Megaphone TV, Dove, Tang, entre otros. 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