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Soy Susana.
Cuento con más de 15 años de trayectoria en estrategia, marketing digital y redacción de contenidos, respaldados por una sólida base de más de 35 años en gestión y organización administrativa.
Ayudo a marcas y profesionales a comunicar con claridad, estrategia y criterio. ¿En qué me especializo?
Redacción y SEO: Artículos optimizados para blogs, copys para redes, textos institucionales y edición de textos con investigación rigurosa.
Social Media & Contenidos: Estrategias de comunicación, gestión de comunidades y diseño de piezas visuales sobrias y atractivas (vía Canva).
Soporte y Gestión: Organización de procesos, manejo de Excel, data entry y soporte administrativo riguroso y ordenado.
Con más de 11 años de trayectoria en la plataforma y una excelente reputación, mi enfoque es simple: trabajo de forma autónoma, me involucro en los proyectos y aporto orden y profesionalismo real.
Si buscás un perfil senior que resuelva con calidad y sin vueltas, ¡conversemos sobre tu proyecto!","rawText":"¡Hola! Soy Susana. Cuento con más de 15 años de trayectoria en estrategia, marketing digital y redacción de contenidos, respaldados por una sólida base de más de 35 años en gestión y organización administrativa. Ayudo a marcas y profesionales a comunicar con claridad, estrategia y criterio. ¿En qué me especializo? Redacción y SEO: Artículos optimizados para blogs, copys para redes, textos institucionales y edición de textos con investigación rigurosa. Social Media & Contenidos: Estrategias de comunicación, gestión de comunidades y diseño de piezas visuales sobrias y atractivas (vía Canva). Soporte y Gestión: Organización de procesos, manejo de Excel, data entry y soporte administrativo riguroso y ordenado. Con más de 11 años de trayectoria en la plataforma y una excelente reputación, mi enfoque es simple: trabajo de forma autónoma, me involucro en los proyectos y aporto orden y profesionalismo real. Si buscás un perfil senior que resuelva con calidad y sin vueltas, ¡conversemos sobre tu proyecto!","canEdit":false,"editUrl":"https://www.workana.com/freelancer/6e2eac90678d28fa4176c1f248d20592/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más","collapseText":"retraer","infoImg":"

","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Experiencia laboral","dangerouslyWillBeRenderAsHtml_text":"Administradora Institucional
Colegio Parroquial Juan XXIII – Obispado de San Justo
Marzo 2019 – Mayo 2026
Gestión integral de la administración institucional y digital.
Emisión y seguimiento de cuotas, cuentas corrientes y cobranzas.
Gestión de morosidad y control administrativo.
Emisión de certificaciones para ANSES, IPS y Caja Complementaria.
Administración y carga de información en Plataforma SAP – IPS.
Organización documental y optimización de procesos administrativos.

Redacción, Marketing Digital y Diseño Gráfico — Freelance
2013 – 2022 (aprox.)
En simultáneo con mi actividad institucional
Redacción y desarrollo de contenidos para blogs, sitios web y diferentes medios digitales.
Investigación y elaboración de contenidos adaptados a distintos públicos y objetivos.
Corrección y edición de textos, cuidando claridad, coherencia, gramática y estilo.
Estrategia de contenidos y gestión de redes sociales para empresas y profesionales independientes.
Marketing online y campañas de publicidad en Instagram y Facebook.
Diseño gráfico, identidad visual y creación de piezas para comunicación digital.
Diseño editorial y diagramación de una revista para un cliente durante cuatro años (2018–2022).
Desarrollo de proyectos freelance para empresas y profesionales, trabajando de manera autónoma y en colaboración con clientes y equipos.

Administradora Institucional
Instituto Técnico Superior Santa María – Unidad Educativa Juan XXIII
Julio 1992 – Marzo 2019
Responsable de la administración integral de la institución durante más de 26 años, con autonomía en la gestión administrativa, financiera y operativa.
Principales responsabilidades
Dirección y coordinación integral de los procesos administrativos.
Gestión de caja, bancos, cobranzas y conciliaciones bancarias.
Elaboración de informes financieros, balances internos y proyecciones presupuestarias.
Liquidación de haberes y cargas sociales (AFIP – F.931 – SICEEP IPS).
Presentación de declaraciones juradas y documentación ante organismos previsionales.
Administración de cuentas corrientes y seguimiento de morosidad.
Control de licencias, ausentismo y administración de legajos del personal.
Organización y resguardo de la documentación institucional.
Coordinación de auditorías internas y externas solicitadas por el Obispado.
Detección de inconsistencias administrativas y financieras, implementando acciones correctivas para minimizar pérdidas y mejorar los procesos de control.
Participación en la toma de decisiones estratégicas durante situaciones críticas, asegurando la continuidad operativa de la institución.
Administración financiera del Anexo Cañuelas hasta su independencia administrativa.
Diseño e implementación de mejoras en procesos administrativos, incrementando la eficiencia y reduciendo errores operativos.
Implementación, estandarización y mejora continua de procedimientos administrativos y circuitos de trabajo

Fundadora | Phoenix Decoraciones
Emprendimiento propio 2005 – 2010
Creación y desarrollo de una marca de textiles para el hogar orientada al segmento premium.
Diseño de productos y desarrollo de líneas exclusivas de blanquería y decoración.
Coordinación de talleres de confección tercerizados y seguimiento de producción.
Gestión de proveedores, compras y control de calidad.
Desarrollo de packaging e identidad de marca, incluyendo presentación de productos en cajas personalizadas con logo.
Comercialización y atención personalizada a clientes.
Administración integral del emprendimiento: costos, stock, pedidos, logística y seguimiento comercial.

Secretaria de Gerencia | Administrativa
Su Papel S.A.
1988 – 1991
Asistencia directa a Gerencia.
Facturación, remitos y cuentas corrientes.
Atención a clientes y proveedores.
Gestión bancaria y conciliaciones.
Organización administrativa.

Data Entry
Ledesma S.A.A.I.
1988
Carga masiva de datos mediante Lotus 1-2-3.
Procesamiento de encuestas.
Validación y control de calidad de la información.
Alto volumen de carga con precisión y rapidez.","rawText":"Administradora Institucional Colegio Parroquial Juan XXIII – Obispado de San Justo Marzo 2019 – Mayo 2026 Gestión integral de la administración institucional y digital. Emisión y seguimiento de cuotas, cuentas corrientes y cobranzas. Gestión de morosidad y control administrativo. Emisión de certificaciones para ANSES, IPS y Caja Complementaria. Administración y carga de información en Plataforma SAP – IPS. Organización documental y optimización de procesos administrativos. Redacción, Marketing Digital y Diseño Gráfico — Freelance 2013 – 2022 (aprox.) En simultáneo con mi actividad institucional Redacción y desarrollo de contenidos para blogs, sitios web y diferentes medios digitales. Investigación y elaboración de contenidos adaptados a distintos públicos y objetivos. Corrección y edición de textos, cuidando claridad, coherencia, gramática y estilo. Estrategia de contenidos y gestión de redes sociales para empresas y profesionales independientes. Marketing online y campañas de publicidad en Instagram y Facebook. Diseño gráfico, identidad visual y creación de piezas para comunicación digital. Diseño editorial y diagramación de una revista para un cliente durante cuatro años (2018–2022). Desarrollo de proyectos freelance para empresas y profesionales, trabajando de manera autónoma y en colaboración con clientes y equipos. Administradora Institucional Instituto Técnico Superior Santa María – Unidad Educativa Juan XXIII Julio 1992 – Marzo 2019 Responsable de la administración integral de la institución durante más de 26 años, con autonomía en la gestión administrativa, financiera y operativa. Principales responsabilidades Dirección y coordinación integral de los procesos administrativos. Gestión de caja, bancos, cobranzas y conciliaciones bancarias. Elaboración de informes financieros, balances internos y proyecciones presupuestarias. Liquidación de haberes y cargas sociales (AFIP – F.931 – SICEEP IPS). Presentación de declaraciones juradas y documentación ante organismos previsionales. Administración de cuentas corrientes y seguimiento de morosidad. Control de licencias, ausentismo y administración de legajos del personal. Organización y resguardo de la documentación institucional. Coordinación de auditorías internas y externas solicitadas por el Obispado. Detección de inconsistencias administrativas y financieras, implementando acciones correctivas para minimizar pérdidas y mejorar los procesos de control. Participación en la toma de decisiones estratégicas durante situaciones críticas, asegurando la continuidad operativa de la institución. Administración financiera del Anexo Cañuelas hasta su independencia administrativa. Diseño e implementación de mejoras en procesos administrativos, incrementando la eficiencia y reduciendo errores operativos. Implementación, estandarización y mejora continua de procedimientos administrativos y circuitos de trabajo Fundadora | Phoenix Decoraciones Emprendimiento propio 2005 – 2010 Creación y desarrollo de una marca de textiles para el hogar orientada al segmento premium. Diseño de productos y desarrollo de líneas exclusivas de blanquería y decoración. Coordinación de talleres de confección tercerizados y seguimiento de producción. Gestión de proveedores, compras y control de calidad. Desarrollo de packaging e identidad de marca, incluyendo presentación de productos en cajas personalizadas con logo. Comercialización y atención personalizada a clientes. Administración integral del emprendimiento: costos, stock, pedidos, logística y seguimiento comercial. Secretaria de Gerencia | Administrativa Su Papel S.A. 1988 – 1991 Asistencia directa a Gerencia. Facturación, remitos y cuentas corrientes. Atención a clientes y proveedores. Gestión bancaria y conciliaciones. Organización administrativa. Data Entry Ledesma S.A.A.I. 1988 Carga masiva de datos mediante Lotus 1-2-3. Procesamiento de encuestas. Validación y control de calidad de la información. Alto volumen de carga con precisión y rapidez.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/6e2eac90678d28fa4176c1f248d20592/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más","collapseText":"retraer","infoImg":"

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