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Sabes cuánto gastas, pero no cuánto te cuesta realmente cada cliente nuevo. La mayoría de los problemas en campañas publicitarias vienen de dos cosas:
Campañas mal estructuradas, o una medición técnica defectuosa (GA4/Pixel) que le envía datos incorrectos al algoritmo — y termina quemando presupuesto sin que lo notes.
Soy Daniel, Especialista en Performance Marketing y Analítica de Datos. He gestionado presupuestos publicitarios corporativos de $15M a $40M COP/mes, trabajando la reducción del Costo de Adquisición de Clientes (CAC) y la mejora de leads calificados en sectores B2B, B2C y e-commerce.
CÓMO PUEDO AYUDARTE
Estrategia y Pauta (Meta Ads / Google Ads)
-Estructura de campañas para generación de leads o ventas directas
-Testing de audiencias y creativos para mejorar eficiencia de gasto
-Medición y Tracking (GA4 / GTM)
-Implementación limpia de eventos y data layer
-Diagnóstico de funnel para detectar dónde se pierden las conversiones
Reportes Claros
· Métricas de negocio reales: CPA, CPL, ROAS — no solo clics o impresiones
ANTES DE TOCAR TU PRESUPUESTO
Sé que contratar en una plataforma nueva requiere confianza. Por eso empezamos con una Auditoría Técnica de 20 minutos, sin costo: reviso tu configuración actual de campañas y medición, y te entrego un diagnóstico
inicial con los errores detectados.
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