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Publicidad en Redes Sociales (Meta Ads) y Google Ads.
Diseño gráfico y edición de videos atractivos.
Desarrollo de embudos de venta efectivos y automatización de procesos.
Atención al cliente
Data entry
Ventas

¿Por qué trabajar conmigo?
Combino creatividad, análisis de datos y herramientas de inteligencia artificial para diseñar soluciones 360° que marcan la diferencia. Mi objetivo es que te enfoques en hacer crecer tu marca mientras yo me encargo de optimizar tu presencia digital.

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Especialista en Marketing Digital, Funnels de Venta y Automatización, con más de 25 años de experiencia en educación, publicidad y gestión de comunidades. Certificada en Systeme.io, con habilidades en Paid Media, Community Manager, Creación de Contenido y Estrategias de Crecimiento. Apasionada por la innovación y la optimización de procesos digitales para potenciar marcas.
Estudios:
- Directora de Arte para Publicidad en Asociación Argentina de Publicitarios, AAP.
- Community Manager en Coder House
- Fotografia en Motivarte

Experiencia laboral:
Adriana Matera | Marketing Digital & Redes Sociales
Buenos Aires | Ago 2024 - Presente
•    Creación y optimización de funnels de venta automatizados con Systeme.io, mejorando la conversión en un 30%.
•    Gestión de campañas publicitarias en Meta y Google Ads, optimizando el ROI de clientes.
•    Desarrollo de estrategias de contenido para redes sociales, aumentando la visibilidad de marcas emergentes.

Universidad de San Andrés | Oficina de Admisiones
Buenos Aires | Dic 2022 - Jul 2024
•    Asesora de Admisión, venta y organización de charlas y eventos en el área de admisiones.
•    Gestión de estrategias digitales para la captación de estudiantes extranjeros.

UADE | Educación Virtual & Relaciones Internacionales
Buenos Aires | Enero 2001 - Nov 2022
•    Administración de plataformas de educación virtual y soporte a estudiantes.
•    Asesora de Intercambio de estudiantes, gestión de convenios, Internacionalización, diseño de estrategias de comunicación y difusión de actividades de intercambio de estudiantes de argentina y extranjeros.","rawText":"Adriana Matera - Buenos Aires, Argentina Especialista en Marketing Digital, Funnels de Venta y Automatización, con más de 25 años de experiencia en educación, publicidad y gestión de comunidades. Certificada en Systeme.io, con habilidades en Paid Media, Community Manager, Creación de Contenido y Estrategias de Crecimiento. Apasionada por la innovación y la optimización de procesos digitales para potenciar marcas. Estudios: - Directora de Arte para Publicidad en Asociación Argentina de Publicitarios, AAP. - Community Manager en Coder House - Fotografia en Motivarte Experiencia laboral: Adriana Matera | Marketing Digital & Redes Sociales Buenos Aires | Ago 2024 - Presente • Creación y optimización de funnels de venta automatizados con Systeme.io, mejorando la conversión en un 30%. • Gestión de campañas publicitarias en Meta y Google Ads, optimizando el ROI de clientes. • Desarrollo de estrategias de contenido para redes sociales, aumentando la visibilidad de marcas emergentes. Universidad de San Andrés | Oficina de Admisiones Buenos Aires | Dic 2022 - Jul 2024 • Asesora de Admisión, venta y organización de charlas y eventos en el área de admisiones. • Gestión de estrategias digitales para la captación de estudiantes extranjeros. UADE | Educación Virtual & Relaciones Internacionales Buenos Aires | Enero 2001 - Nov 2022 • Administración de plataformas de educación virtual y soporte a estudiantes. • Asesora de Intercambio de estudiantes, gestión de convenios, Internacionalización, diseño de estrategias de comunicación y difusión de actividades de intercambio de estudiantes de argentina y extranjeros.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/775d3ce94a4fc97f2a29cc20d587930c/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. Cuéntanos cómo tu trabajo le dio valor a cada proyecto en los que hayas colaborado a lo largo del tiempo. Elige lo aspectos más relevantes de cada posición, qué aprendiste y qué lograste, y todo lo que ayude a entender el camino de tu historia profesional."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Agregar a lista","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Adriana M.","companyId":10251810,"companyHash":"775d3ce94a4fc97f2a29cc20d587930c","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"Ninguna calificación todavía","average":5,"ratingText":"5 de 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Perfil público"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Perfil de Agencia"}},"phone":{"text":"Número de teléfono:","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"AR","name":"Argentina","class":"flag flag-ar","url":"https://www.workana.com/es/freelancers/argentina?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Valor hora:","rate":"USD 24,00","isSet":true,"currency":"USD","amount":"24.00"},"mainSkill":{"isSet":true,"text":"Freelancer experto en Marketing Digital y Ventas"},"public":true,"clarificationText":"Formatos permitidos:
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Esa etapa me enseñó a comunicarme bien con los clientes, manejar plazos cortos y entregar piezas limpias y profesionales. Con el tiempo fui desarrollando un estilo propio y especializándome en identidad visual, diseño aplicado y piezas premium, especialmente para marcas que necesitan verse elegantes, coherentes y con presencia profesional. He trabajado en: -Logotipos e identidades visuales para marcas de moda, estética, salud y negocios en crecimiento. -Diseños para productos, incluyendo packaging, vasos y elementos físicos que requieren precisión. -Aplicaciones visuales para clínicas y consultorios, manteniendo una estética clara y de alto estándar. -Edición de video para redes, con enfoque en dinamismo, claridad y calidad visual. -Material gráfico profesional para marcas que buscan un acabado moderno, limpio y bien estructurado. Mi forma de trabajar siempre se ha basado en tres pilares: buena comunicación, atención al detalle y entrega organizada. Me gusta que cada proyecto tenga un propósito claro y que el resultado final represente exactamente lo que la marca quiere transmitir. Esa combinación entre estética, orden y criterio visual ha sido clave en mi crecimiento dentro de Workana.","rating":5,"ranking":212,"position":{"position":"silver","next":{"name":"Gold","next":"platinum","description":"Gold es el cuarto nivel de Workana. Estás a un paso de convertirte en un top freelancer y acceder a los mejores beneficios. Continúa el excepcional trabajo: ingresos, calificaciones y clientes satisfechos son la clave. Leer más","explain":"Un freelancer Gold ya ha trabajado con por lo menos 4 clientes diferentes y consiguió muy buenos resultados. Para estos profesionales, su reputación es muy importante. ¡No te pierdas la oportunidad de conocer su talento en tu próximo proyecto! Leer más"},"name":"Silver","description":"Silver es el tercer nivel de Workana. Vas por buen camino. Mantente activo y cumple los requisitos para seguir creciendo. Ten en cuenta: ingresos, calificaciones y clientes satisfechos. Leer más","explain":"Un freelancer Silver es un profesional con un historial de más de 2 clientes satisfechos. Esto significa que ya tiene sus primeras estrellas y su carrera profesional en Workana comenzó muy bien. No olvides chequear su perfil para saber más sobre su reputación. Leer más"},"completed":4,"hourlyRate":{"rate":10,"currency":"USD"},"badges":[{"type":"membership_premium","profile":"worker","active":true}],"shouldShowHireMeDialog":false},"profileUrl":"https://www.workana.com/freelancer/21e1227eb606642020bdffe7404fb552","logoUrl":"https://cf.workana.com/logos/2d7f2cad87f1edf038fae2dd316c8828/vv/fotodeperfilverificado_160_160.png","truncatedCompanyDescription":"Hola, soy César — diseñador y editor especializado en crear identidades visuales y piezas que se sienten profesionales, limpias y con propósito. 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