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Master in Marketing Management and Commercial Management
Sixteen years of experience in the commercial area of the pharmaceutical industry and the medical devices industry.
Experience in the creation of commercial relationships and business management strategies for the Clinical Diagnostics market in Latin American.","rawText":"Bacteriologist and Clinical Laboratory Master in Marketing Management and Commercial Management Sixteen years of experience in the commercial area of the pharmaceutical industry and the medical devices industry. Experience in the creation of commercial relationships and business management strategies for the Clinical Diagnostics market in Latin American.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/7faa5110c8af907c517e44eafd73a6f4/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"Werfen Colombia S.A.S (2014 – 2015)
Especialista de Producto en serología infecciosa para LatAm
Desarrollar e implementar a corto, mediano plazo las estrategias de marketing global para la unidad de negocio de serología infecciosa en Latinoamérica.
Implementar herramientas de comunicación para apoyar las actividades de marketing y ventas a nivel mundial, así como la interacción y apoyo a la comercialización de afiliados y distribuidores.

Logros:
    Diseñe los materiales promocionales y herramientas necesarias para el trabajo diario de la fuerza de ventas los distribuidores en LatAm de acuerdo con las necesidades de la unidad de negocio.

    Cree e implemente el Proyecto de efectividad operativa para la fuerza de ventas con el objetivo introducir nuevos productos y campañas seguimiento continuo de la rentabilidad de las inversiones en marketing y presupuesto de ventas.

    Lidere la realización de reuniones con expertos de la región para encaminar programas
de fortalecimiento del concepto de Diagnóstico Resolutivo y el uso de las guías de manejo de las enfermedades infecciosas desatendidas.

MSD ( Abril 2010 -–Enero 2014)
Especialista de Producto Biológicos – Representante de ventas

Responsable del proceso de promoción y venta de Interferón alfa 2b pegilado (VHC) en la zona centro de Bogotá, y las ciudades de Neiva, Valledupar.
Responsable del proceso de promoción y venta de Raltegravir (VIH) en la zona centro de Bogotá, y las ciudades de Ibagué, Neiva, Valledupar.
Atender los requerimientos de los programas de pacientes para ambas enfermedades en los territorios asignados.
Logros:
    Desarrolle programas para el tamizaje para VHC en poblaciones de riesgo.
    Consolide en el territorio asignado el programa de apoyo al paciente como beneficio para la adherencia a la terapia y la historia de éxito para el médico tratante.
    Ejecute de manera consistente la estrategia de venta superando los objetivos del negocio
Schering Plough (Abril 2005 – Abril 2010)
Representante Especializado

Responsable de la promoción de la indicación de inmunomoudlador para Gastroenterología.
Responsable de la promoción de antifúngico en paciente inmunocomprometido y de trasplante.
Logros:

    Reclute tanto en el primer nivel hasta los servicios especializados pacientes con diagnóstico de EII sin tratamiento
    Logre la inscripción de inmunomoduladores en las guías de manejo de EII en dos instituciones de Bogotá

Otras experiencias profesionales :
Biomeríeux Colombia S.A.S (Octubre 2001- Abril 2005 )
Especialista de Producto Inmunología y Enfermedades infecciosas

Cruz Roja Colombiana. (Febrero 1996 – Octubre 2001)
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