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Objetivo: Orientación a resultados y contribución al logro de los objetivos organizacionales mediante marketing digital, procesos de re-compra, apoyo a ventas y lealtad en el consumidor.","rawText":"MBA con experiencia de 10 años en marketing de servicios Objetivo: Orientación a resultados y contribución al logro de los objetivos organizacionales mediante marketing digital, procesos de re-compra, apoyo a ventas y lealtad en el consumidor.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/a1366808b6ecfa91e2ad483a59db48d2/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"Campañas de Recaudación Nacional - Fundación San Ignacio de Loyola
Diseño y ejecución de campañas para la captación y retención de donadores a nivel nacional. Manejo y administración de redes sociales. Administración de CRM y bases de donantes. Elaboración y presentación de proyectos de financiamiento ante agencias nacionales.

Coordinador de Marketing Digital - Universidad Latina
Principales actividades: Análisis de seguimiento a registros electrónicos, así como de la efectividad de cada promotor. Supervisión del alcance de las metas de inscritos planteadas por Campus, por periodo y por nivel educativo. Análisis de palabras clave, banners y buscadores idóneos para incrementar el número de registros. Uso de google adwords y google analytics. Coordinación con proveedores para establecimiento de campañas de marketing electrónico. Control administrativo de las citas agendadas por Call Center para cada Campus. Comunicación electrónica con prospectos para influir en su decisión de compra. Redacción de contenidos para Newsletter semanal por licenciatura. Diseño y envío de mailings y boletines electrónicos.
Logros principales: Incremento de la efectividad de alumnos inscritos por medios electrónicos en 15%.

Especialista de Mercadotecnia - Instituto Internacional de Investigación en Tecnología Educativa (INITE)[
Principales actividades Lanzamiento de la Universidad Tecnológica Latinoamericana en Línea (UTEL). Generación de tráfico a website a través de SEM, SEO y determinación de keywords y adwords para publicidad en Internet, y administración y configuración de redes sociales. Elaboración de reporte de pipeline de asesores comerciales. Análisis de competencia, benchmarking, determinación de precios. Redacción de textos comerciales y de Internet, ubicación de centros de contacto.
Logros principales: 600 visitas semanales a página de Internet y 15% de leads comerciales.

Líder Interno de Estadística - Smartketing Research
Principales actividades: Contribución a los objetivos del negocio a través de elaboración de análisis estadísticos, desarrollo de metodologías y modelos matemáticos. Análisis de información estratégica para presentaciones a clientes clave.
Logros principales: Elaboración de modelo estructural de ecuaciones para Grupo Bimbo.

Coordinador de Marketing y Comunicaciones - Brivé Soluciones
Principales actividades: Generación de demanda a través de elaboración de perfiles de clientes, diseño de mensajes publicitarios específicos por segmento, trade marketing y participación en eventos. Apoyo al posicionamiento de la organización y su marca principal Evaluatest a través del diseño y elaboración de materiales POP. Capacitación a personal de venta y elaboración de manual de políticas y procedimientos de llenado de CRM. Elaboración de reportes de pipeline de asesores comerciales a través de la información vaciada en el CRM y seguimiento de los mismos. Generación de planes de lealtad, retención, up-grade y cross-selling. Incremento del número de visitas a la página de Internet www.evaluatest.com mediante diseño y envío de mailings, banners, keywords y marketing directo.
Logros principales: Incremento del índice de recompra en 5% a través de campañas de lealtad y retención de clientes.
Incremento del número de leads comerciales en 15%.
Creación de área de negocio dedicada al diseño e interpretación de investigaciones de mercado.","rawText":"Campañas de Recaudación Nacional - Fundación San Ignacio de Loyola Diseño y ejecución de campañas para la captación y retención de donadores a nivel nacional. Manejo y administración de redes sociales. Administración de CRM y bases de donantes. Elaboración y presentación de proyectos de financiamiento ante agencias nacionales. Coordinador de Marketing Digital - Universidad Latina Principales actividades: Análisis de seguimiento a registros electrónicos, así como de la efectividad de cada promotor. Supervisión del alcance de las metas de inscritos planteadas por Campus, por periodo y por nivel educativo. Análisis de palabras clave, banners y buscadores idóneos para incrementar el número de registros. Uso de google adwords y google analytics. Coordinación con proveedores para establecimiento de campañas de marketing electrónico. Control administrativo de las citas agendadas por Call Center para cada Campus. Comunicación electrónica con prospectos para influir en su decisión de compra. Redacción de contenidos para Newsletter semanal por licenciatura. Diseño y envío de mailings y boletines electrónicos. Logros principales: Incremento de la efectividad de alumnos inscritos por medios electrónicos en 15%. Especialista de Mercadotecnia - Instituto Internacional de Investigación en Tecnología Educativa (INITE)[ Principales actividades Lanzamiento de la Universidad Tecnológica Latinoamericana en Línea (UTEL). Generación de tráfico a website a través de SEM, SEO y determinación de keywords y adwords para publicidad en Internet, y administración y configuración de redes sociales. Elaboración de reporte de pipeline de asesores comerciales. Análisis de competencia, benchmarking, determinación de precios. Redacción de textos comerciales y de Internet, ubicación de centros de contacto. Logros principales: 600 visitas semanales a página de Internet y 15% de leads comerciales. Líder Interno de Estadística - Smartketing Research Principales actividades: Contribución a los objetivos del negocio a través de elaboración de análisis estadísticos, desarrollo de metodologías y modelos matemáticos. Análisis de información estratégica para presentaciones a clientes clave. Logros principales: Elaboración de modelo estructural de ecuaciones para Grupo Bimbo. Coordinador de Marketing y Comunicaciones - Brivé Soluciones Principales actividades: Generación de demanda a través de elaboración de perfiles de clientes, diseño de mensajes publicitarios específicos por segmento, trade marketing y participación en eventos. Apoyo al posicionamiento de la organización y su marca principal Evaluatest a través del diseño y elaboración de materiales POP. Capacitación a personal de venta y elaboración de manual de políticas y procedimientos de llenado de CRM. Elaboración de reportes de pipeline de asesores comerciales a través de la información vaciada en el CRM y seguimiento de los mismos. Generación de planes de lealtad, retención, up-grade y cross-selling. Incremento del número de visitas a la página de Internet www.evaluatest.com mediante diseño y envío de mailings, banners, keywords y marketing directo. Logros principales: Incremento del índice de recompra en 5% a través de campañas de lealtad y retención de clientes. Incremento del número de leads comerciales en 15%. 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