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Perfil de LinkedIn: https://www.linkedin.com/in/patyricomarketingdigital

GERENTE DE MARKETING DIGITAL
Planificación de campañas de Performance marketing para diversas marcas (Alarmas ADT, Bebbia Rotoplas, DataStax) Supervisión de Departamento de Call Center para diferentes marcas. Supervisión de BDR en México para la marca DataStax. Reporte de rendimiento de las diferentes marcas para la Dirección General. Supervisión de Planes de
Inversión mensual para cada marca. Supervisión de optimización de rendimiento de campañas de SEM y Facebook Ads para las diferentes marcas. Planificación de campañas de e-mail marketing para las diferentes marcas.

COORDINADORA DE MARKETING PUEBLA-MÉXICO
Corporativo A & B Life Style Group
Mis funciones:
Planeación y dirección de ejecución de las actividades de publicidad, promoción y operación de la compañía y sus proyectos.
Implementar y desarrollar estrategias dirigidas a redes sociales, supervisando su ejecución y analizando resultados en medios digitales.
Generar, medir y reportar el desempeño de todas las campañas y evaluar contra objetivos (ROI y KPIs) para reporte a socios.
Planeación de Planes de Marketing para las diferentes marcas del corporativo.
Desarrollo de conceptos publicitarios base y guía del equipo creativo, para generación de copy, diseño creativo y proyectos multimedia.
Supervisión del equipo creativo de community management y diseño y multimedia.
Coordinación con departamentos administrativos y tesorería para
Negociación con proveedores y partners de negocios ya se para publicidad, eventos o inversión.
Búsqueda y negociación con medios de promoción digital e impresa.
Negociación con casas patrocinadoras, generación de dinámicas de experiencia para nuestros clientes en las unidades de consumo, en conjunto del equipo creativo.

SOCIAL MEDIA MANAGER
Vleeko Agencia de Marketing Digital
Mis funciones:
Desarrollo de campañas de publicidad en Facebook y Google, implementación de campañas, seguimiento de rendimiento y presupuesto, etiquetado para seguimiento de tráfico en los diferentes canales de publicidad de nuestros clientes para optimización de su inversión.

WEB MANAGER
Grupo Jobo
Mis funciones:
Administración del sitio web Gemanti.com, una e-commerce de cupones en Argentina.
Planeación y supervisión de las estrategias de venta en e-commerce.
Organización del equipo de ventas en Argentina.
Planeación de nuestras campañas de e-mail marketing.
Análisis de nuestras campañas para toma de decisiones de presupuesto e inversión.
Coordinación del equipo de desarrollo (5 personas).
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