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Everest 40, Privadas de Linda Vista, Hidalgo, México.
d.garcia@mercurium.com     (+52) 771 157 29 53
Portfolio: https://www.behance.net/goodware

Since 2003 I have developed a creative profile focused on design, participating in different projects related to art, graphics and industrial design, as well as participating in communication design projects in digital media, seeking to express innovation, simplicity and conscious change. I currently participate in innovation projects in technological interaction, specifically the direction of videogame art and user experience design in mobile applications.","rawText":"DANIEL GARCÍA DE LA CRUZ Everest 40, Privadas de Linda Vista, Hidalgo, México. d.garcia@mercurium.com (+52) 771 157 29 53 Portfolio: https://www.behance.net/goodware Since 2003 I have developed a creative profile focused on design, participating in different projects related to art, graphics and industrial design, as well as participating in communication design projects in digital media, seeking to express innovation, simplicity and conscious change. I currently participate in innovation projects in technological interaction, specifically the direction of videogame art and user experience design in mobile applications.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/cf19b83cdca9fd3c7e0bdb53e7ebf974/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"Contests:
2008 Interior Motives Award
2008 Dura Design Awards, France.
2009 Nissan Design Contest.
2018 Universal Studios Game Dev Contest.

Academic Background:
2002-2005    ITESM Campus Hidalgo, Highschool.
2005-2008    Istituto D’Arte Applicata e Design. Turin, Italy
    Bachelor Degree of Science in Design.

Graduates:
2004-2005     Istituto di Cultura Italiana. Bicultural Italian.
2011     Proyecto San Isidro. Ecotechnics and bio design.
2014-2015     Ontology Training de México. Business Coaching.
2017     Centro Nacional Multimedia de las Artes, México.
    Experimental Interfaces Design.

CAREER PATH:

2003     Franz Mayer. Azurmendi; Photographic exhibition.
Assistant curatorial direction. During this project I managed and cataloged the photographic materials for presentation on display.

2006     UVM. INIZIA Freelance, Brand Design.

My work as a freelance focused on a coherent speech of the inhouse brand INIZIA for the student society of the Universidad del Valle de México.

2002-2007     IMP Impresora: Briefing and art direction.

A position very close to the clients where my work was to translate briefs to print the needs of the client. Generating the best advertising result.

2008     The T Concept Studio Freelancer.
Projects focused on innovation in digital brands, particularly websites.

2007-2009     Tripinn Co. Creative director, experience design.
Trippin was an adventure design company, whose essential component was the experience of the travelers, therefore my task was to compose new experiences generating a concept and proposing venues or travel formats.

2012     IUSA SA DE CV Senior Industrial Designer.
Merchandising design for product launches. Art direction and production management of exhibitions of the main products of the business group, in Mexico, United States and Brazil

2012-2014     Mexican Ministry of the Interior.
    Social Communication Head of writing and analysis.
I collaborated in the design of communication strategies in digital media and social networks, as well as the analysis of the results of these strategies, both the Secretariat and the Secretary in turn.

2014-Current    Mercurium Virtuality. Chief Designer + Scrum Manager.

My contribution to Mercurium has been in terms of finding new ways of facilitating processes, taking care that the productive result of the team is the best and that the creative muscle of the company is strengthened, achieving deliverables with our customers and providing innovation in each process .

2015-Current    HUBLE Chief Designer.
Huble is a project in which I collaborated from the beginning, proposing monetization tools, distribution channels and contributing to the look and feel of the Mobile app, both from the art direction and in the design of badges and various elements that integrated the gamification of the app.

2017    HABITAN-T Art Direction.
For this project I contributed the design of the brand as well as the construction of the wireframe and various interactions that helped the entrepreneurs to adjust their project, giving financial viability and achieving the best effects for the final user.

2018    HUBLE SPACESHIP. Game Design.
Huble Spaceship was conceived as a 3d video game focused on giving the user a realistic adventure experience inside a spaceship. The objective of the game is to recover the ship in the hands of enemy troops and discover in each stage the new interactions and routes to overcome it.","rawText":"Contests: 2008 Interior Motives Award 2008 Dura Design Awards, France. 2009 Nissan Design Contest. 2018 Universal Studios Game Dev Contest. Academic Background: 2002-2005 ITESM Campus Hidalgo, Highschool. 2005-2008 Istituto D’Arte Applicata e Design. Turin, Italy Bachelor Degree of Science in Design. Graduates: 2004-2005 Istituto di Cultura Italiana. Bicultural Italian. 2011 Proyecto San Isidro. Ecotechnics and bio design. 2014-2015 Ontology Training de México. Business Coaching. 2017 Centro Nacional Multimedia de las Artes, México. Experimental Interfaces Design. CAREER PATH: 2003 Franz Mayer. Azurmendi; Photographic exhibition. Assistant curatorial direction. During this project I managed and cataloged the photographic materials for presentation on display. 2006 UVM. INIZIA Freelance, Brand Design. My work as a freelance focused on a coherent speech of the inhouse brand INIZIA for the student society of the Universidad del Valle de México. 2002-2007 IMP Impresora: Briefing and art direction. A position very close to the clients where my work was to translate briefs to print the needs of the client. Generating the best advertising result. 2008 The T Concept Studio Freelancer. Projects focused on innovation in digital brands, particularly websites. 2007-2009 Tripinn Co. Creative director, experience design. Trippin was an adventure design company, whose essential component was the experience of the travelers, therefore my task was to compose new experiences generating a concept and proposing venues or travel formats. 2012 IUSA SA DE CV Senior Industrial Designer. Merchandising design for product launches. Art direction and production management of exhibitions of the main products of the business group, in Mexico, United States and Brazil 2012-2014 Mexican Ministry of the Interior. Social Communication Head of writing and analysis. I collaborated in the design of communication strategies in digital media and social networks, as well as the analysis of the results of these strategies, both the Secretariat and the Secretary in turn. 2014-Current Mercurium Virtuality. Chief Designer + Scrum Manager. My contribution to Mercurium has been in terms of finding new ways of facilitating processes, taking care that the productive result of the team is the best and that the creative muscle of the company is strengthened, achieving deliverables with our customers and providing innovation in each process . 2015-Current HUBLE Chief Designer. 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