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I help startups and big companies to achieve their Growth Goals.

My skills set comes from over 20 years of integrated/digital product expertise in multiple areas including advertising, marketing, and technology. Through these years, I planned and developed online strategies to first-level companies, politicians and brands.

I currently serve as an independent digital marketing consultant and expert in Growth Hacking, helping organizations and start-ups to achieve its growth goals.

Skills:

* Growth Hacking
* Digital Marketing
* Internet Political Marketing
* Holistic / Agnostic business planning
* Consultative Selling
* New Business Development
* Marcom Strategy
* Lead Management
* SEM, SEO, SMO, ORM.
* Data Minning
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Understand the product to create, own and drive lead generation strategy, and establish a candence of rapid experimentation. Identify the most effective and efficient ways to grow product sales
Work side-by-side with both sales and technology teams to implement innovative marketing campaigns with the ultimate goal of increasing engagement, conversion, and user retention for the product.
Bring an analytical approach to marketing automation and work with internal department leads to set targets for campaigns, conduct A/B tests, and report on and communicate results to stakeholders
Develop a model of your customer behavior, and use web analytics to assist, guide and align channel marketing & product management efforts.

Tactical Responsibilities

Work with marketing to create shareable and viral content regularly around the product - such as blogs, e-books,video, infographics, slideshare presentations, whitepapers & webinars
Work with our UX and creative designers to create compelling HTML emails, landing pages, and forms with persuasive copy and imagery for max engagement.
Work with communications to implement & automate email drip campaigns based on specific timelines /milestones or user actions such as product onboarding, abandoned shopping carts, recommendations, renewals, confirmations, engagement, product training, and managing unsubscribes/renewals.
Set up a database of email addresses of leads based on engagement with the marketing content.
Define, measure and maintain growth & adoption metrics for the product such as (but not limited to) the following
Quantitative: Traffic Analysis / User Engagement
Qualitative: Usability / Session/ Usage Monitoring etc
Comparative: A/B, Multivariate Testing
Competitive: Monitoring & Tracking key competitor marketing related activities

* VISTAGE Argentina (Professional Training): Active Speaker about Growth & Startup Marketing, Growth Hacking and Online Marketing Strategies.

Topics:
* Customer Funnel
* Growth Hacking Funnel
* eCommerce Management
* Online Sales Pipeline Automation
* Email & Inbound Automation

Vistage Worldwide, Inc. is a global organization that assembles and facilitates private advisory boards for CEOs, senior executives and business owners. Vistage and its affiliates have nearly 20,000 members in 16 countries, representing the world’s leading chief executive organization.

* Startup Factory Academy: Startup Mentoring about Growth Hacking, focused on Customer Acquisition, Marketing Automation and Nurture Leads.

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