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Servicios de marketing, y digital; diseño de planes de negocios, marketing estratégico y operacional, investigación de mercados, desarrollo de productos, canales de negocios y plan de comunicaciones. Implementación de estrategias comerciales y marketing mix.
Asesoramiento en Investigación de Mercados, cuantitaiva y cualitativa, Diseño de investigación, propuestas y presupuestos. Cuestionarios, planificación de trabajo de campo, procesamiento de datos, elaboración de informes analíticos.
Recomendaciones en la definición del target group, selección de medios, contratación de espacios publicitarios, post evaluaciones SOV/SOI.
Implementación de Sistemas de Gestión de la Calidad bajo estándares ISO. Capacitaciones, documentación, seguimiento, auditorías internas, acompañamiento en certificaciones y levantamiento de observaciones.
Empresario emprendedor, fundador de Cual & Cuanti, con experiencia trabajando para organizaciones con marcas líderes como Bayer, Burger King, Crisp, EDELNOR, Euromonitor, Fanta, Gatorade, Gillette, Gloria, Heineken, Jhonson & Lay's, LG, Luz Del Sur, Nestlé, Nissan, Pepsi, Promperú, Quaker, etc. Y en agencias publicitarias como OMD, BBDO, Pragma DDB, Tbwa del grupo Omnicom.
Predilección por el marketing estratégico, metodología de investigación, diseño de estudios de mercado, KPI’s, manejo de BBDD, e Inteligencia de Negocios. Experto en Office (Word, Excel, Power Point), búsquedas en Internet y manejo de software especializado en diseño gráfico (Adobe: Acrobat, InDesign, Photohop, Illustrator, Muse), diseño web, procesamiento de encuestas: CSPro, SPSS, TGI, y análisis de medios, entre otros.
Publico artículos en un boletín digital, sobre la especialidad y temas de interés general. Experiencia docente en Institutos y universidades. Asesor de tesis de pregrado y posgrado.
Con estudios en Ciencias y Filosofía en la Universidad Cayetano Heredia, Administración de Empresas en la Universidad Federico Villarreal. Diplomado en Gestión de Calidad y Atención al Cliente de la Universidad de San Marcos, Certificación en Plan de Negocios por la Universidad del Pacífico, y Marketing Digital por ISIL.","rawText":"Consultor internacional en Marketing, Investigación de Mercado, Medios y Publicidad, Sistemas de Gestión de la calidad. Servicios de marketing, y digital; diseño de planes de negocios, marketing estratégico y operacional, investigación de mercados, desarrollo de productos, canales de negocios y plan de comunicaciones. Implementación de estrategias comerciales y marketing mix. Asesoramiento en Investigación de Mercados, cuantitaiva y cualitativa, Diseño de investigación, propuestas y presupuestos. Cuestionarios, planificación de trabajo de campo, procesamiento de datos, elaboración de informes analíticos. Recomendaciones en la definición del target group, selección de medios, contratación de espacios publicitarios, post evaluaciones SOV/SOI. Implementación de Sistemas de Gestión de la Calidad bajo estándares ISO. Capacitaciones, documentación, seguimiento, auditorías internas, acompañamiento en certificaciones y levantamiento de observaciones. Empresario emprendedor, fundador de Cual & Cuanti, con experiencia trabajando para organizaciones con marcas líderes como Bayer, Burger King, Crisp, EDELNOR, Euromonitor, Fanta, Gatorade, Gillette, Gloria, Heineken, Jhonson & Lay's, LG, Luz Del Sur, Nestlé, Nissan, Pepsi, Promperú, Quaker, etc. Y en agencias publicitarias como OMD, BBDO, Pragma DDB, Tbwa del grupo Omnicom. Predilección por el marketing estratégico, metodología de investigación, diseño de estudios de mercado, KPI’s, manejo de BBDD, e Inteligencia de Negocios. Experto en Office (Word, Excel, Power Point), búsquedas en Internet y manejo de software especializado en diseño gráfico (Adobe: Acrobat, InDesign, Photohop, Illustrator, Muse), diseño web, procesamiento de encuestas: CSPro, SPSS, TGI, y análisis de medios, entre otros. Publico artículos en un boletín digital, sobre la especialidad y temas de interés general. Experiencia docente en Institutos y universidades. Asesor de tesis de pregrado y posgrado. Con estudios en Ciencias y Filosofía en la Universidad Cayetano Heredia, Administración de Empresas en la Universidad Federico Villarreal. Diplomado en Gestión de Calidad y Atención al Cliente de la Universidad de San Marcos, Certificación en Plan de Negocios por la Universidad del Pacífico, y Marketing Digital por ISIL.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/dfadc87568e3e853c7a39cd10446b681/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"•    Analista de Medios y Marketing en OMD - Omnicom Group.
•    Jefe de Marketing en Electronic Hanaro.
•    Director e Estudios Especiales en CPI.
•    Director de Estudios de Opinión y Politica en POP.
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