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Publicista profesional, con más de 10 años de experiencia en áreas comerciales. Amplio manejo en planificación, implementación y evaluación de estrategias comunicacionales, desarrollo y planificación de campañas masivas y de relacionamiento con clientes en el mercado retail e inmobiliario; posicionamiento y construcción de marca, redacción y creación de textos.","rawText":"Hola, soy Pablo. Publicista profesional, con más de 10 años de experiencia en áreas comerciales. Amplio manejo en planificación, implementación y evaluación de estrategias comunicacionales, desarrollo y planificación de campañas masivas y de relacionamiento con clientes en el mercado retail e inmobiliario; posicionamiento y construcción de marca, redacción y creación de textos.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/5612c7ef85c5bdf9722190580e093685/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"Coordinador de Marketing, Multitiendas Corona              12/2012 a 01/2015
Multitienda nacional de retail, con una dotación de más de 2.500 trabajadores. Sus ventas anuales bordean los MM$114 mil. 6 personas a cargo.

Encargado del desarrollo de la comunicación masiva a clientes a través de catálogos, trabajando directamente con agencias de publicidad, medios y proveedores.
Planificación, generación e implementación de catálogos y campañas a nivel nacional, marketing directo, tarjeta e implementación de imagen para marcas propias.
Estudios y análisis de tendencias actuales promoviendo el mejoramiento continuo de la gerencia generando en un exitoso reposicionamiento de la imagen de la marca Corona.
Coordinación permanente con áreas comerciales, logística, supply, crédito y fiscalía para control de cumplimiento de nueva Ley de Sernac Financiero en toda producción gráfica realizada. Bajo mi gestión, nunca se recibieron reclamos de parte del Sernac.
Diseño e implementación del departamento de catálogos de la empresa.
Reducción de los presupuestos de producción de catálogos en un 50% respecto a los valores manejados anteriormente, ampliando además el pool de proveedores claves para obtener mejores resultados.

Redactor Creativo, Multitiendas Corona                  09/2009 01/2015
Implementación del proyecto de community manager durante el año 2010.
Participación en el desarrollo, definición, implementación y lanzamiento de la nueva imagen de la empresa.
Generación de todas las campañas de convenios y alianzas que actualmente tiene Corona, además de los lanzamientos de las alianzas de beneficios de la tarjeta.
Creación de todo el contenido comunicacional de catálogos y marketing directo.

Coordinador de proyectos e ilustrador, 3D Media              07/2008 a 08/2009
Empresa nacional dedicada al desarrollo multimedia en animación 3D y audiovisual con una facturación anual cercana a los $50 millones y una dotación de 5 personas. 3 diseñadores a cargo.

Desarrollo del proyecto de expansión de la empresa, abriendo la agencia al mercado latinoamericano y gestionando relaciones con las principales empresas inmobiliarias lo que se tradujo en un aumento significativo de la cartera de clientes de 3D media. Responsable del manejo de proyectos desde la presentación inicial hasta su implementación.
Generación de nuevas oportunidades de negocios, buscando la internacionalización de la empresa. Apertura del mercado en Perú, lo cual significó un 10% de crecimiento de la cartera de clientes de la agencia en la primera etapa de expansión.

Jefe de Marketing y Ventas, Inmobiliaria GACM S.A.          04/2007 a 07/2008
Inmobiliaria de la V región con proyecto de parcelación “Hacienda Santa María de los
Quillayes. Tres vendedores a cargo y personal operacional en terreno.

Desarrollo de la planificación anual de marketing y ventas para parcelas dentro de la categoría de segunda vivienda.
Creación de alianzas estratégicas con empresas de servicio complementarias a la tenencia de las parcelas de la empresa (decoración de jardines, piscinería, etc.) lo cual constituyó un atributo diferenciador y decisor de compra para nuestros clientes.

Ilustrador 3D Inmobiliaria e Inversiones Zulueta Ltda.          04/2003 a 04/2007
Oficina de arquitectura orientada al diseño de centros comerciales (Mall Plaza) a nivel nacional.

Encargado del área de diseño de arquitectura en 3D y gráfica de proyectos liderando presentaciones a clientes.

Gerente de administración y producción, Agrícola Quilamapu      01/2001 a 11/2004
Sociedad orientada a la producción de hortalizas para consumo nacional y exportación y producción de semillas de flores para exportación. 3 personas a cargo más 30 temporales.

Fundador de la sociedad. Elaboración de los presupuestos, flujos contables y contratos de recursos humanos. Gestión del cumplimiento de las obligaciones laborales, tributarias y municipales. Administré un equipo de tres trabajadores de planta y 30 trabajadores temporales logrando organizar la rotación de cultivos minimizando al máximo los tiempos sin producción.
Creación de alianzas con empresas agrícolas ampliando la variedad de cultivos de la empresa. Acuerdo comercial con Pacific Flowers para la producción de semillas de flores para exportación.
Cierre de contrato para producción de radicchio (variedad de lechuga) para ser exportados a Estados Unidos a través de una agrupación de productores agrícolas.","rawText":"Coordinador de Marketing, Multitiendas Corona 12/2012 a 01/2015 Multitienda nacional de retail, con una dotación de más de 2.500 trabajadores. Sus ventas anuales bordean los MM$114 mil. 6 personas a cargo. Encargado del desarrollo de la comunicación masiva a clientes a través de catálogos, trabajando directamente con agencias de publicidad, medios y proveedores. Planificación, generación e implementación de catálogos y campañas a nivel nacional, marketing directo, tarjeta e implementación de imagen para marcas propias. Estudios y análisis de tendencias actuales promoviendo el mejoramiento continuo de la gerencia generando en un exitoso reposicionamiento de la imagen de la marca Corona. Coordinación permanente con áreas comerciales, logística, supply, crédito y fiscalía para control de cumplimiento de nueva Ley de Sernac Financiero en toda producción gráfica realizada. Bajo mi gestión, nunca se recibieron reclamos de parte del Sernac. Diseño e implementación del departamento de catálogos de la empresa. Reducción de los presupuestos de producción de catálogos en un 50% respecto a los valores manejados anteriormente, ampliando además el pool de proveedores claves para obtener mejores resultados. Redactor Creativo, Multitiendas Corona 09/2009 01/2015 Implementación del proyecto de community manager durante el año 2010. Participación en el desarrollo, definición, implementación y lanzamiento de la nueva imagen de la empresa. Generación de todas las campañas de convenios y alianzas que actualmente tiene Corona, además de los lanzamientos de las alianzas de beneficios de la tarjeta. Creación de todo el contenido comunicacional de catálogos y marketing directo. Coordinador de proyectos e ilustrador, 3D Media 07/2008 a 08/2009 Empresa nacional dedicada al desarrollo multimedia en animación 3D y audiovisual con una facturación anual cercana a los $50 millones y una dotación de 5 personas. 3 diseñadores a cargo. Desarrollo del proyecto de expansión de la empresa, abriendo la agencia al mercado latinoamericano y gestionando relaciones con las principales empresas inmobiliarias lo que se tradujo en un aumento significativo de la cartera de clientes de 3D media. Responsable del manejo de proyectos desde la presentación inicial hasta su implementación. Generación de nuevas oportunidades de negocios, buscando la internacionalización de la empresa. Apertura del mercado en Perú, lo cual significó un 10% de crecimiento de la cartera de clientes de la agencia en la primera etapa de expansión. Jefe de Marketing y Ventas, Inmobiliaria GACM S.A. 04/2007 a 07/2008 Inmobiliaria de la V región con proyecto de parcelación “Hacienda Santa María de los Quillayes. Tres vendedores a cargo y personal operacional en terreno. Desarrollo de la planificación anual de marketing y ventas para parcelas dentro de la categoría de segunda vivienda. Creación de alianzas estratégicas con empresas de servicio complementarias a la tenencia de las parcelas de la empresa (decoración de jardines, piscinería, etc.) lo cual constituyó un atributo diferenciador y decisor de compra para nuestros clientes. Ilustrador 3D Inmobiliaria e Inversiones Zulueta Ltda. 04/2003 a 04/2007 Oficina de arquitectura orientada al diseño de centros comerciales (Mall Plaza) a nivel nacional. Encargado del área de diseño de arquitectura en 3D y gráfica de proyectos liderando presentaciones a clientes. Gerente de administración y producción, Agrícola Quilamapu 01/2001 a 11/2004 Sociedad orientada a la producción de hortalizas para consumo nacional y exportación y producción de semillas de flores para exportación. 3 personas a cargo más 30 temporales. Fundador de la sociedad. Elaboración de los presupuestos, flujos contables y contratos de recursos humanos. Gestión del cumplimiento de las obligaciones laborales, tributarias y municipales. Administré un equipo de tres trabajadores de planta y 30 trabajadores temporales logrando organizar la rotación de cultivos minimizando al máximo los tiempos sin producción. Creación de alianzas con empresas agrícolas ampliando la variedad de cultivos de la empresa. Acuerdo comercial con Pacific Flowers para la producción de semillas de flores para exportación. 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