[Cinemagraph] Hero Wars - Choose Your Hero

Example


IMPORTANT
- Keyword: "Heroes", "Battle", "Action", "Fight"
- To make cinemagraphs more efficient - objects on the image should be unlayered and animated. The more objects are moving - the more attention they draw.
- Please don't use any shutterstock images

OVERVIEW
- Hero Wars, a male-oriented game, online battle arena where you need to collect the best team of heroes, pass the quests and surely fight with other players all over the world.
https://apps.facebook.com/mobaheroes/

CAMPAIGN
- Objective: Increase App Installs.
- Target Audience: Male users aged 25 - 65; in United States, United Kingdom, Australia and Canada.

creative direction
- create tension: which hero do you choose?!
suggest to animate:
- begin with blank screen, show heroes one by one, then make all three flash
- add light effects
- add effects to background
- highlight/animate text

- game logo appears in top right (add the effect of shake- for example)
---then add
- play now button in bottom right (flashing, and green)

important:
designers can use a completely different effect, and change the order of appearance of heroes.

creative materials (design)
- download image and logo in dropox:
1. https://www.dropbox.com/sh/3pchb2xcwoffd8q/Aac5pz4y0hexrrw2p21i9doxa?dl=0

copy
- cta button: play now!
- cta-button shall be green and placed in the right bottom corner

guidelines

facebook advertising guidelines
・images may not include more than 20% text in the image.
・Images needs to meet Facebook Advertising Guidelines.