ivan v. freelancer experto en Estrategia de Marketing, Portugués, Español

ivan v.

Innovation, Brand Management, Insight generation

0 / 5

Perú

Marketing Digital

Habilidades (Máximo: 3)
Sobre mí
Executive with over 8 years of marketing and new business development experience in LatAm and USA. Demonstrated results in revenue generation by leading the analysis, development and deployment of commercial brand plans and new product launches.  Passionate on innovation, marketing, technology and building cross-functional team synergy.

Bachelor in Business with double master degree in the USA: MBA (Business) and MSIS (Information Systems).  Fluent in English, Spanish and Portuguese.
Historia laboral
Nov. 2016 – Current Marketing Manager | Telefonica | Peru
 Responsible for leading the development and implementation for the mobile value proposition (prepaid, pospaid, digital) to
generate revenue growth and capture new opportunities (includes portfolio strategy, marketing & promotion campaigns and
new product design & development)

Feb. 2013 – Oct. 2016 Innovation Manager |  SABMiller-ABInbev | Peru
 Developed and launched new products generating over 40 million dollars of annual revenue (including opportunity assessment, business case, consumer research, financial and technical analysis, brand identity and liquid, pack and price architecture, marketing communication and commercialization plan)
 Conducted the ‘Where to Play’ opportunity assessment and constructed the ‘How to Win’ 3-year innovation pipeline to double annual revenue and drive sustainable growth for the category
 Led a packaging portfolio optimization project resulting in over 1 million dollars of annual savings (including packaging differentiation for new and existing products)
 Developed the brand technical footprints to establish intrinsic differentiation among the products of the portfolio
 Implemented the stage-gate process and project management routines/tools
 Introduced open innovation to SABMiller and led its deployment in Peru
 Deployed and currently lead the innovation monthly committees (integrated by management and top-management)
 Assembled the innovation cross-functional team (integrated by managers from all functional areas - sales, trade marketing, marketing, distribution, manufacturing, finance, legal, supply chain, procurement and human resources)

May. 2010 – Jan. 2013 Brand and Innovation Manager | SABMiller-ABInbev  | Ecuador
As Innovation Manager:
 Developed and launched new products generating over 10 million dollars of annual revenue
 Implemented the stage-gate process for new product development and trained executives
 Deployed the innovation monthly committees
 Assembled the innovation cross-functional team
As Brand Manager (Mainstream and Economy):
 Developed and launched annual brand plan generating incremental sales and strengthening brand equity
o Anniversary of 100 years and equity campaign
o National collectible glass and bottle promotion
o Activations at soccer games and popular mainstream events
 Negotiated sponsorship contracts and optimized their return through initiatives that generated sales and free press
o Mass promotion featuring the National team
o Soccer event featuring National premier league teams
 Led the mainstream and economy brand renovation
o Insight review and development of new positioning and creative platform
o Development of new look&feel
o Optimization of product cost structure
 Evaluated and developed mainstream line extension (launched)
 Led a NAB expansion plan for educational institutions

Aug. 2009 – Dec. 2009 International Channel Editor | Tribune Media Services - Gracenote | USA
Developed content for television, internet and mobile for Brazil and LatAm. Directed feasibility study for new international operations. Managed international commercial coordination for LatAm.

Jul. 2009 – Aug. 2009 Content Development Specialist | Fighting English LLC | USA
Development of e-learning business, user Interface optimization and information technology integration.

Jan. 2008 – May 2009 Consultant | T&L Specialty and Mississippi State University | USA
Conducted the selection of level measurement technologies and systems for remote tanks. Conducted commercial assessment for a USA patented technology, identified and approached potential buyers.

Feb. 2007 – May 2009 Graduate Research Assistant of the International Business Program | Mississippi State University | USA
Developed exchange and internship programs with LatAm, Europe and Asia. Designed and launched new website. Organized the 1st MBA LatAm Business visit to multinational firms in Brazil and Argentina.

Jan. 2004 – Dec. 2006 Market Research Senior Analyst | MKTrends S.A. | Ecuador
Directed qualitative and quantitative research for clients in various industries (Telecom, Media, FCMG, retail, real state, other). Developed research proposals and questionnaires. Leaded the overall process of field work, data coding & processing, analysis and client reports.

Education
Mississippi State University, USA 2009 MSIS, Master of Science in Information Systems (graduated with honors)
Mississippi State University, USA 2008 MBA, Master in Business Administration (graduated with honors)
Universidad del Pacifico, Ecuador 2005 BSBA, Bachelor of Science in Business Administration (graduated valedictorian)

Other Courses
2017 The future of marketing & Communications – Marketing Summit | by: Universidad del Pacifico – Lima, Peru
2017 Real-Time Decision Marketing | by: Telefonica – Lima, Peru
2016 Insights for Innovation | by: SABMiller – Lima, Peru
2015 Profitable Revenue Growth Management (PRGM)| by: SABMiller – Lima, Peru
2015 Finance Way | by: SABMiller – Lima, Peru
2014 Project management champions | by: SABMiller - Miami, USA
2014 Disrupt your business | by: WOBI - New York, USA
2014 Storytelling and problem solving| by: McKinsey & Company – Lima, Peru
2014 Marketing annual congress| by: CAMP – Lima, Peru
2014 Constructive conversations and managerial leadership| by: SABMiller – Lima, Peru
2013 Marketing and innovation forum | by: DrinkTec – Munich, Germany
2013 Digital media | by: SABMiller – Lima, Peru
2013 Great packaging, occasion based Marketing and brilliant TTL activation| by: SABMiller - Lima, Peru
2012 Advanced negotiation | by: IDE Business School – Ecuador
2012 Professional presentation methodology (SQUARE) | by: SQUARE International – Ecuador
2011 Global Marketing Way| by: SABMiller – Ecuador
2005 Neuro-Linguistic Programming (NPL) applied to Sales | by: Universidad del Pacifico – Ecuador
2005 Sales Administration | by: Universidad Catolica Santiago de Guayaquil– Ecuador
2005 High Value and Productive Sales | by: Estrategias y Capacitacion S.A. – Ecuador

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