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- Manejo de sistemas de gestión de contenido o CMS (WordPress).
- Manejo de herramientas de métricas (Google Analytics).
- Interpretación de datos estadísticos (informes y estudios).
- Manejo de buscadores y canales de distribución de contenidos online (Google, RSS)
- Conocimientos de SEO y otros motores de búsqueda similares.
- Investigación, redacción y edición de contenidos para marcas con presencia digital.
- Creación de un inventario interno de contenidos y levantamiento de información.
- Investigación de los temas de actualidad que orbitan a la empresa, no solo los corporativos.
- Redacción y publicación de artículos para el blog corporativo y otras plataformas.
- Optimización de los contenidos para buscadores (SEO).
- Seguimiento y lectura de las métricas para identificar puntos de optimización.
- Coordinación con el encargado de redes sociales para la distribución social y viralización.

* Comunicación Online21 (Marketing & Advertising): - Establecimiento de objetivos y planes de acción que contribuirán al Social Media de la marca.
- Creación y gestión de contenidos.
- Analítica. Monitorización de la marca y de todos los parámetros: engagement, crecimiento comunidad, ROI, tráfico web social.
- Comunicación con la comunidad. Establecimiento de diálogos bidireccionales, creación de audiencias, humanización de la marca y generación de valor.
- Planificación de acciones de marketing digital.
- Cumplimiento de los objetivos de marketing digital, de social media y de redes sociales.
- Realización del calendario de publicaciones para cada red social. Establecimiento de las líneas estratégicas de contenido para la marca por cada red social.
- Comunicación de contenidos adaptados y personalizados para cada red social.
- Generación de comunicación digital para establecer relaciones con la comunidad, prescriptores, clientes y usuarios interesados en nuestros contenidos.
- Análisis de la actividad de los principales competidores de la marca.
- Identificación de los influencers y líderes de opinión de mi sector para establecer sinergias y relación con ellos.
- Monitorización de todos los indicadores y kpis.
- Realización de informes de seguimiento mensual.
- Cumplimiento de los objetivos de marketing digital, de social media y de redes sociales.

* DeUna Marketing: Campañas de Marketing para empresas
Social Media Management

* roe smithson y asociados limitada (Market Research): Market Research
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