* A2C Agencia (Internet): PMM – Planning, Monitoring and Media
Planning, involves development of new ideas to our clients to make them reach results through the aggregation of value in their campaigns using the digital environment as a business catalyst to help them reach their targets in the market, with projects and campaigns.
Monitoring consists of two parts, the Web Analytics and social monitoring. The first is based on analysis on the client’s website to bring up insights and data to help taking decisions on the digital environment.
The social monitoring is about tracking all that is spoken in social media, blogs and sites about the clients brands, with the help of tools and classify this data to demonstrate the scenarios of those brands and get insights from the crowd.
Media is related to choose the best channels for the client visibility for his target. In the digital market it consists in a plenty of options, like Sponsored Links, Email Marketing, Blogs, Internet Portals, Facebook Ads, and many other.
* TOTVS (Computer Software) [desde 2010]: Worked at the sales and marketing departments, helping the team with events, creating advertising materials, and also participating in meetings with prospects and clients for closing deals.
At the marketing department I’ve developed a project of social brand activation in the Social Networks to amplify the communication level with the outside environment and to monitor their image.