I start my career in 2004 working as an Account Manager at B2B department, for Sony Argentina S.A. I worked in the start-up of the channel, in charge of telecommunications, oil, hotels and mass consumption accounts.
After that I receive an offer to move to marketing department as Product Manager. The first year I was in charge of Business & Professional Products, a USD4Mill category, then promoted to LCD TV (BRAVIA), DVD and Home Theatre categories, managing a budget of USD120Mill. My key responsibilities as PM was to take care of the P&L of the categories, planning the demand, make market researches and develop and make the implementation of marketing plan (ATL and BTL), working hard with agencies as key partners. Some of my achievements are: The Launch of "Play doh" Campaign for Bravia, growth of +100% in revenue on LCD category. Launch of the first Sony LCD TV manufactured in TDF and develop the first project of Sony IP cameras.
After 6 years working in Sony I moved to Samsung, looking for new challenges, as Product Marketing Manager for LCD TV and Audio Category. In Samsung I was 100% focused on marketing campaigns, working hard to develop the Brand here in Argentina. Trade marketing, sales incentives, media buying, PR activities and portfolio selection were part of my duties. I launched LED TV and LED 3D in Argentinean Market.
Then I decide to move to Telecommunication market, working for Huawei Tech Inv for almost 2 years as marketing manager. During my stage in Huawei I help to develop the Device Division, selling the first Smartphone for the company in Argentinean market and developing and executing the first End Consumer Campaign for Huawei.
After Huawei I moved to Motorola to manage the product portfolio.
In all these companies I develop strong capabilities to put in the middle of a company and an end consumers a lot of marketing activities that should help understand each other improving sales.